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- Tasks: Lead B2B ABM strategies and inspire creative work across multiple briefs.
- Company: Join a dynamic tech brand known for innovative B2B communications.
- Benefits: Enjoy competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Be at the forefront of B2B marketing, shaping impactful strategies and working with top-tier clients.
- Qualifications: 5+ years in planning, 2+ years in B2B, with strong insight analysis and presentation skills.
- Other info: Ideal for those passionate about creativity and strategic thinking in a fast-paced environment.
The predicted salary is between 46800 - 78000 £ per year.
My client is looking for an experienced B2B Senior ABM planner who is passionate about B2B communications and who is comfortable working within a growing and fast moving account. They will be required to work alongside the planning director, to take the strategic lead on all ABM jobs and push our remit, working alongside the client team. They won’t just be solving briefs, they will grow to have strategic oversight of multiple briefs and business units.
The planning team is the catalyst for inspiring effective and award-winning creative work. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Their senior planners are trusted to maintain and champion our high levels of creativity and effectiveness. In this role, they will have the main responsibility for leading all ABM jobs and workstreams, embedding an ABM way of thinking and process within the B2B team and ensuring that we deliver to a high level.
They need to have a proven history of delivering ABM strategies and persuading clients of those strategies. A senior planner should be able to own the planning process, from start to finish. Not just responding to briefs, but finding strategic opportunities for the client.
Responsibilities- Take, probe and respond to all ABM briefs
- Lead and undertake research to understand relevant categories and sectors
- Utilise insight to develop personalised ABM approaches
- Craft insight-led creative briefs
- Develop value propositions and segmented messaging frameworks
- Develop briefs to inspire exciting and culturally relevant content
- Improve the work throughout the creative process, backed by insight
- Keep on top of the latest marketing science and theory
- Be able to brief partner agencies/disciplines
- Develop testing plans and measurement frameworks
- Effectiveness analysis and data-informed recommendations
- Earn the trust of mid-level clients
- Strong core skills – research and insight analysis, journey planning, targeting and segmentation, messaging platforms, proposition development
- Finger on the pulse of social and digital channel developments and technology innovations - and an ability to see how these could be used to meet brand objectives
- Good judge of creative work, knowing how to help creative get to the very best work
- Able to identify inspiring insights to inform a convincing strategy
- Able to synthesise complex information into a persuasive ‘story’ for clients
- Strong presentation skills
- Interpersonal skills to build relationships with clients, CS and creative leaders
- Good facilitation skills with senior clients and agency partners to achieve positive outcomes
- Can react quickly to, and overcome, challenges during the planning/creative process
- Planner with 5+ years’ experience
- 2+ years in B2B
- Deep experience in and understanding of developing ABM programmes and communications
- Experience in developing value propositions and comms frameworks to support B2B buyer journeys
- Experience of content development
- Experience working with effectiveness methodologies
Senior Strategist - B2B ABM employer: REDSOFA GROUP
Contact Detail:
REDSOFA GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist - B2B ABM
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in ABM. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and strategies.
✨Tip Number 2
Showcase your understanding of ABM by discussing relevant case studies during interviews. Be prepared to explain how you’ve successfully implemented ABM strategies in previous roles and the impact they had on client outcomes.
✨Tip Number 3
Familiarise yourself with the latest tools and technologies used in B2B marketing and ABM. Being knowledgeable about these can set you apart and demonstrate your commitment to staying ahead in the field.
✨Tip Number 4
Prepare insightful questions for your interview that reflect your strategic thinking. Ask about the company’s current ABM initiatives and how they measure success, showing your genuine interest in contributing to their goals.
We think you need these skills to ace Senior Strategist - B2B ABM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B and ABM strategies. Use specific examples of past projects where you led ABM initiatives, showcasing your ability to deliver results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B communications and detail how your skills align with the responsibilities outlined in the job description. Mention your experience in leading strategic planning processes and how you can contribute to the team.
Showcase Relevant Skills: Emphasise your core skills such as research and insight analysis, journey planning, and messaging platforms. Provide examples of how you've successfully used these skills in previous roles to drive effective ABM strategies.
Prepare for Potential Questions: Anticipate questions related to your experience with ABM programmes and your approach to developing value propositions. Be ready to discuss how you have overcome challenges in the planning process and how you measure effectiveness.
How to prepare for a job interview at REDSOFA GROUP
✨Showcase Your ABM Expertise
Make sure to highlight your experience in developing and executing ABM strategies. Be prepared to discuss specific campaigns you've worked on, the challenges you faced, and how you overcame them. This will demonstrate your ability to lead ABM jobs effectively.
✨Demonstrate Insight Analysis Skills
Since the role requires strong research and insight analysis skills, come prepared with examples of how you've used data to inform your strategies. Discuss how you synthesised complex information into actionable insights that drove successful outcomes for clients.
✨Engage with Creative Processes
As a Senior Strategist, you'll need to inspire creative work. Share your experiences in collaborating with creative teams and how you've contributed to improving the creative process. Highlight any successful projects where your insights led to award-winning results.
✨Build Rapport with Interviewers
Interpersonal skills are crucial for this role. During the interview, focus on building a connection with your interviewers. Ask insightful questions about their current ABM strategies and express genuine interest in their work. This will showcase your relationship-building skills and enthusiasm for the role.
