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- Tasks: Lead B2B ABM strategies and inspire creative work across multiple briefs.
- Company: Join a dynamic tech brand known for innovative B2B communications.
- Benefits: Enjoy competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Be at the forefront of B2B marketing, shaping impactful strategies and creative solutions.
- Qualifications: 5+ years in planning, with 2+ years in B2B and ABM experience required.
- Other info: Ideal for those passionate about data-driven marketing and creative excellence.
The predicted salary is between 52000 - 78000 £ per year.
My client is looking for an experienced B2B Senior ABM planner who is passionate about B2B communications and who is comfortable working within a growing and fast moving account. They will be required to work alongside the planning director, to take the strategic lead on all ABM jobs and push our remit, working alongside the client team. They won’t just be solving briefs, they will grow to have strategic oversight of multiple briefs and business units.
The planning team is the catalyst for inspiring effective and award-winning creative work. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Their senior planners are trusted to maintain and champion our high levels of creativity and effectiveness. In this role, they will have the main responsibility for leading all ABM jobs and workstreams, embedding an ABM way of thinking and process within the B2B team and ensuring that we deliver to a high level.
They need to have a proven history of delivering ABM strategies and persuading clients of those strategies. A senior planner should be able to own the planning process, from start to finish. Not just responding to briefs, but finding strategic opportunities for the client.
Responsibilities- Take, probe and respond to all ABM briefs
- Lead and undertake research to understand relevant categories and sectors
- Utilise insight to develop personalised ABM approaches
- Craft insight-led creative briefs
- Develop value propositions and segmented messaging frameworks
- Develop briefs to inspire exciting and culturally relevant content
- Improve the work throughout the creative process, backed by insight
- Keep on top of the latest marketing science and theory
- Be able to brief partner agencies/disciplines
- Develop testing plans and measurement frameworks
- Effectiveness analysis and data-informed recommendations
- Earn the trust of mid-level clients
- Strong core skills – research and insight analysis, journey planning, targeting and segmentation, messaging platforms, proposition development
- Finger on the pulse of social and digital channel developments and technology innovations - and an ability to see how these could be used to meet brand objectives
- Good judge of creative work, knowing how to help creative get to the very best work
- Able to identify inspiring insights to inform a convincing strategy
- Able to synthesise complex information into a persuasive ‘story’ for clients
- Strong presentation skills
- Interpersonal skills to build relationships with clients, CS and creative leaders
- Good facilitation skills with senior clients and agency partners to achieve positive outcomes
- Can react quickly to, and overcome, challenges during the planning/creative process
- Planner with 5+ years’ experience
- 2+ years in B2B
- Deep experience in and understanding of developing ABM programmes and communications
- Experience in developing value propositions and comms frameworks to support B2B buyer journeys
- Experience of content development
- Experience working with effectiveness methodologies
Senior Strategist - B2B ABM employer: REDSOFA GROUP
Contact Detail:
REDSOFA GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist - B2B ABM
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience in Account-Based Marketing (ABM). Attend industry events, webinars, and workshops to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies used in ABM. Being knowledgeable about platforms that facilitate targeted marketing can set you apart from other candidates and show your commitment to staying ahead in the field.
✨Tip Number 3
Prepare to discuss specific case studies or examples of successful ABM strategies you've implemented in the past. Highlighting your hands-on experience will demonstrate your capability to lead and inspire effective campaigns.
✨Tip Number 4
Showcase your ability to collaborate across departments by discussing how you've worked with data, social, and creative teams in previous roles. This will illustrate your understanding of the integrated approach needed for successful B2B communications.
We think you need these skills to ace Senior Strategist - B2B ABM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B and ABM strategies. Use specific examples of past projects where you led ABM initiatives or developed successful communication frameworks.
Craft a Compelling Cover Letter: In your cover letter, express your passion for B2B communications and detail how your skills align with the responsibilities outlined in the job description. Mention your ability to synthesise complex information into persuasive strategies.
Showcase Relevant Experience: When detailing your work history, focus on your 5+ years of planning experience, particularly in B2B environments. Highlight any specific achievements related to ABM programmes and effectiveness methodologies.
Demonstrate Insight and Creativity: Use your application to showcase your understanding of the latest marketing science and digital innovations. Provide examples of how you've used insights to inform creative briefs and develop value propositions.
How to prepare for a job interview at REDSOFA GROUP
✨Showcase Your ABM Expertise
Make sure to highlight your experience in developing and executing ABM strategies. Be prepared to discuss specific campaigns you've worked on, the challenges you faced, and how you overcame them. This will demonstrate your ability to lead ABM jobs effectively.
✨Demonstrate Insight-Driven Thinking
During the interview, emphasise your skills in research and insight analysis. Share examples of how you've used data to inform your strategies and create personalised approaches for clients. This will show that you can craft insight-led creative briefs.
✨Communicate Your Creative Judgement
Be ready to discuss your understanding of what makes great creative work. Share instances where you've guided creative teams to achieve outstanding results. This will illustrate your ability to judge and improve creative output throughout the process.
✨Build Rapport with Interviewers
Use your interpersonal skills to connect with the interviewers. Engage them in conversation, ask insightful questions about their current projects, and express genuine interest in their work. Building a good relationship can leave a lasting impression.
