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- Tasks: Manage and optimise digital media campaigns on platforms like Meta and TikTok.
- Company: Join a global media house that's rapidly growing and innovating.
- Benefits: Enjoy great perks, including flexible working options and a vibrant team culture.
- Why this job: Perfect for creative thinkers who thrive in fast-paced environments and want to make an impact.
- Qualifications: Advanced Excel skills and experience with Google Ads are essential; creativity and organisation are key.
- Other info: Ideal for those eager to learn and collaborate in a dynamic setting.
The predicted salary is between 24000 - 40000 £ per year.
My client is a global media house experiencing extensive growth. The role is to plan, run, and optimise media campaigns across various digital platforms (ie Facebook, Google, Amazon, LinkedIn, etc). They ensure the performance and execution of our client's campaigns are running as efficiently as possible, constantly working to improve campaign performance, insights collection and takeaways, and generally strive to "over-deliver" to clients.
Key responsibilities:- Setup and daily management of advertising campaigns across various digital platforms
- Ongoing, real-time optimisation of live media to ensure client goals are met and/or exceeded
- Provide media planning assistance for upcoming campaigns, helping determine platforms to run on, audiences to target, creative strategies to implement, and more
- Including the setup, implementation and measurement of various controlled A/B tests
- Assist with client-facing campaign reporting and write-ups to ensure relevant metrics and insights are shown
- Constantly work to improve campaign performance, insights collection and takeaways, and generally strive to "over-deliver" to clients
- Advanced skills in Excel including pivot tables and macros
- Strong technical understanding of the Google ads platform
- Comfortable in the creation and refinement of ad copy, keywords, and landing pages to enhance campaign effectiveness
- Ability to problem solve and think critically
- Proven record of managing multiple projects at once
- Ability to stay highly organised and efficient in a fast-paced, rigorous work environment
- You thrive in a dynamic, fast-paced, high-energy environment
- You are both a creative and analytical person
- You are detail-oriented and organised
- You are driven and hungry for success, and always want to learn more
- You are a team player and enjoy collaboration
Great benefits!
Senior Paid Social Executive (Meta/TikTok) employer: REDSOFA GROUP
Contact Detail:
REDSOFA GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Executive (Meta/TikTok)
✨Tip Number 1
Familiarise yourself with the latest trends and updates on Meta and TikTok advertising. Understanding the nuances of these platforms will not only help you in interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals already working in paid social roles, especially those who have experience with Meta and TikTok. Engaging in conversations can provide valuable insights and potentially lead to referrals that could boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in optimising performance and achieving client goals. Being able to share concrete examples will showcase your expertise and problem-solving skills effectively.
✨Tip Number 4
Stay updated on the latest tools and technologies used in digital marketing, particularly those related to campaign management and analytics. Highlighting your proficiency with these tools during discussions can set you apart from other candidates.
We think you need these skills to ace Senior Paid Social Executive (Meta/TikTok)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing media campaigns, particularly on platforms like Meta and TikTok. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the importance of optimising campaigns. Mention specific examples of how you've improved campaign performance in the past.
Showcase Technical Skills: Emphasise your advanced Excel skills and familiarity with Google Ads in your application. Provide examples of how you've used these tools to enhance campaign effectiveness.
Highlight Problem-Solving Abilities: Demonstrate your critical thinking and problem-solving skills by including examples of challenges you've faced in previous roles and how you overcame them to achieve client goals.
How to prepare for a job interview at REDSOFA GROUP
✨Showcase Your Analytical Skills
As a Senior Paid Social Executive, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used analytics to optimise campaigns in the past, particularly on platforms like Meta and TikTok.
✨Demonstrate Creativity in Campaign Strategies
This role requires a blend of creativity and analytical thinking. Bring examples of successful ad copy or creative strategies you've implemented before. Discuss how you approached these projects and the results they achieved.
✨Prepare for Technical Questions
Given the emphasis on technical skills, especially with Google Ads and Excel, brush up on your knowledge. Be ready to answer questions about pivot tables, macros, and how you would set up A/B tests to measure campaign effectiveness.
✨Emphasise Team Collaboration
Since this position involves working closely with clients and team members, highlight your experience in collaborative environments. Share stories that illustrate your ability to work well in a team and how you’ve contributed to achieving common goals.
