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- Tasks: Lead influencer strategy proposals and deliver data-driven creative concepts for clients.
- Company: Join a dynamic agency focused on gaming and tech, delivering innovative marketing solutions.
- Benefits: Enjoy fully remote work with flexible hours and a collaborative team environment.
- Why this job: Be at the forefront of influencer marketing in gaming, shaping strategies that resonate with audiences.
- Qualifications: In-depth experience in influencer marketing and a strong understanding of gaming/tech culture required.
- Other info: Must be comfortable leading pitches remotely and have a knack for strategic proposal design.
The predicted salary is between 48000 - 72000 £ per year.
Senior Strategist – Gaming/Tech – £60k – Fully remote (UK based)
Your role will be to deliver end to end influencer proposals for our clients & potential clients, within this you must be able to independently deliver a full data driven influencer strategy proposal, inclusive of strategic direction, creative concepts, suggestions for influencers and KPI’s aligned to the client\’s brief, on time and on budget.
Within the role, you will be expected to outreach to various influencers and talent agencies as part of our proposals, as to gather initial rates.
Main Responsibilities:
• Lead Influencer strategy on proposals, acting as to go-to strategic expert on content creators
• Analyse proposal briefs to effectively outline and plan out responses that answer client requirements
• Work with teams across the business to create a cohesive plan that meets the goals and priorities outlined in the pitch brief
• Using CreatorIQ and other software to lead Influencer Discovery – finding, analysing and summarising key influencer creators who fit authentically into client marketing campaigns
• Outreach to influencers and talent agencies, to find rates on new talent and incorporate these into proposals
• Work with other new business members to create a pitch proposal to meet the goals and priorities of the pitch brief – owning creation of the proposal deck from end to end
• Take ownership of the calculation of expected performance metrics and estimate costs based on the influencer discovery and the proposed content strategy
• Have a strong understanding of the latest creator platforms, primarily YouTube, Twitch, IG, and TikTok, with specific experience across mainstream gaming, and technology.
• Stay up to date with the latest social media and influencer marketing trends to ensure the company’s services remain competitive and innovative.
• Identify emerging platforms and influencer opportunities that can be integrated into proposals and pitches.
• Lead pitches, both remote (with webcam) and in person.
Essential Skills & Experience Required:
• In-depth experience in Influencer Marketing.
• Experience working within an agency environment or similar.
• Have a background in gaming/tech, but having a good understanding of lifestyle influencers.
• Have a strong understanding of the culture of influencers.
• Experienced in understanding and strategically analysing briefs, relying on instinct and industry knowledge
• Highly experienced in creating strategic proposals in slideshow format, with an eye for proposal design
• Must be a strong and succinct writer
• Highly skilled in time management.
• Be comfortable leading pitches on camera. Have a remote work setting with minimal distractions.
• Be just as comfortable working independently as you are working with a team.
• Experienced with Microsoft 365 – Must have extensive experience and ability with Powerpoint
• Experienced with CreatorIQ or other similar creator management software, ability with GWI or other data software also a bonus
• Experience with outreach to influencers & talent agencies
Mid Senior Strategist employer: REDSOFA GROUP
Contact Detail:
REDSOFA GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mid Senior Strategist
✨Tip Number 1
Familiarize yourself with the latest trends in influencer marketing, especially within the gaming and tech sectors. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Practice your pitch delivery skills, both on camera and in person. Since leading pitches is a key part of this role, being comfortable and confident while presenting will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the influencer marketing space, particularly those who have experience with CreatorIQ or similar software. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Showcase your ability to analyze and summarize influencer data effectively. Being able to discuss specific examples of how you've used data to inform strategy will highlight your expertise and make a strong impression.
We think you need these skills to ace Mid Senior Strategist
Some tips for your application 🫡
Tailor Your Proposal: Make sure to customize your application to reflect the specific requirements of the Mid Senior Strategist role. Highlight your experience in influencer marketing, especially within gaming and tech, and demonstrate how you can deliver data-driven strategies.
Showcase Your Writing Skills: Since being a strong and succinct writer is essential for this position, include examples of your previous work that showcase your writing abilities. Consider attaching a portfolio or links to proposals you've created.
Highlight Relevant Experience: Emphasize your experience working in an agency environment and your familiarity with influencer outreach. Mention any specific tools you've used, like CreatorIQ, and your understanding of platforms such as YouTube, Twitch, IG, and TikTok.
Demonstrate Strategic Thinking: In your application, provide examples of how you've successfully analyzed briefs and created strategic proposals in the past. Discuss your approach to developing cohesive plans that meet client goals and how you stay updated on industry trends.
How to prepare for a job interview at REDSOFA GROUP
✨Showcase Your Influencer Marketing Expertise
Be prepared to discuss your in-depth experience in influencer marketing. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to deliver data-driven influencer proposals.
✨Demonstrate Your Understanding of Gaming and Tech
Since the role requires a background in gaming and tech, make sure to share your knowledge about current trends in these industries. Discuss any relevant projects or experiences that showcase your understanding of lifestyle influencers within this context.
✨Prepare for Proposal Creation
Familiarize yourself with creating strategic proposals in slideshow format. Bring examples of your previous work to the interview, and be ready to discuss your design choices and how they align with client briefs. This will show your attention to detail and creativity.
✨Practice Leading Pitches
Since you'll be leading pitches both remotely and in person, practice your presentation skills. Be confident in your delivery and ensure you can articulate your ideas clearly. Consider doing mock pitches with friends or colleagues to refine your approach.
