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- Tasks: Lead influencer strategy proposals and deliver data-driven creative concepts for clients.
- Company: Join a dynamic agency focused on gaming and tech, delivering innovative marketing solutions.
- Benefits: Enjoy fully remote work with flexible hours and a collaborative team environment.
- Why this job: Be at the forefront of influencer marketing in gaming, shaping impactful campaigns and trends.
- Qualifications: In-depth experience in influencer marketing, agency background, and strong writing skills required.
- Other info: Must be comfortable leading pitches remotely and have a passion for gaming and tech culture.
The predicted salary is between 42000 - 84000 £ per year.
Senior Strategist – Gaming/Tech – £60k – Fully remote (UK based)
Your role will be to deliver end to end influencer proposals for our clients & potential clients, within this you must be able to independently deliver a full data driven influencer strategy proposal, inclusive of strategic direction, creative concepts, suggestions for influencers and KPI’s aligned to the client\’s brief, on time and on budget.
Within the role, you will be expected to outreach to various influencers and talent agencies as part of our proposals, as to gather initial rates.
Main Responsibilities:
• Lead Influencer strategy on proposals, acting as to go-to strategic expert on content creators
• Analyse proposal briefs to effectively outline and plan out responses that answer client requirements
• Work with teams across the business to create a cohesive plan that meets the goals and priorities outlined in the pitch brief
• Using CreatorIQ and other software to lead Influencer Discovery – finding, analysing and summarising key influencer creators who fit authentically into client marketing campaigns
• Outreach to influencers and talent agencies, to find rates on new talent and incorporate these into proposals
• Work with other new business members to create a pitch proposal to meet the goals and priorities of the pitch brief – owning creation of the proposal deck from end to end
• Take ownership of the calculation of expected performance metrics and estimate costs based on the influencer discovery and the proposed content strategy
• Have a strong understanding of the latest creator platforms, primarily YouTube, Twitch, IG, and TikTok, with specific experience across mainstream gaming, and technology.
• Stay up to date with the latest social media and influencer marketing trends to ensure the company’s services remain competitive and innovative.
• Identify emerging platforms and influencer opportunities that can be integrated into proposals and pitches.
• Lead pitches, both remote (with webcam) and in person.
Essential Skills & Experience Required:
• In-depth experience in Influencer Marketing.
• Experience working within an agency environment or similar.
• Have a background in gaming/tech, but having a good understanding of lifestyle influencers.
• Have a strong understanding of the culture of influencers.
• Experienced in understanding and strategically analysing briefs, relying on instinct and industry knowledge
• Highly experienced in creating strategic proposals in slideshow format, with an eye for proposal design
• Must be a strong and succinct writer
• Highly skilled in time management.
• Be comfortable leading pitches on camera. Have a remote work setting with minimal distractions.
• Be just as comfortable working independently as you are working with a team.
• Experienced with Microsoft 365 – Must have extensive experience and ability with Powerpoint
• Experienced with CreatorIQ or other similar creator management software, ability with GWI or other data software also a bonus
• Experience with outreach to influencers & talent agencies
Mid Senior Strategist employer: REDSOFA GROUP
Contact Detail:
REDSOFA GROUP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mid Senior Strategist
✨Tip Number 1
Familiarize yourself with the latest trends in influencer marketing, especially within the gaming and tech sectors. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Practice your pitch delivery skills, both on camera and in person. Since leading pitches is a key part of this role, being comfortable and confident while presenting will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the influencer marketing space, particularly those who have experience with CreatorIQ or similar software. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Showcase your ability to analyze briefs and create strategic proposals by preparing a mock proposal based on a hypothetical client brief. This will give you practical experience and something tangible to discuss during your interview.
We think you need these skills to ace Mid Senior Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in influencer marketing, especially within the gaming and tech sectors. Use specific examples that demonstrate your ability to create data-driven strategies and successful proposals.
Craft a Compelling Cover Letter: In your cover letter, express your passion for influencer marketing and your understanding of the latest trends in social media. Mention your familiarity with platforms like YouTube, Twitch, IG, and TikTok, and how you can leverage this knowledge for the role.
Showcase Your Proposal Skills: If possible, include a sample of a strategic proposal you've created in the past. This could be a slideshow or a written document that showcases your ability to analyze briefs and present creative concepts effectively.
Highlight Your Communication Skills: Since the role involves leading pitches and outreach to influencers, emphasize your strong writing and verbal communication skills. Provide examples of how you've successfully communicated ideas and collaborated with teams in previous roles.
How to prepare for a job interview at REDSOFA GROUP
✨Showcase Your Influencer Marketing Expertise
Be prepared to discuss your in-depth experience in influencer marketing. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to deliver data-driven influencer proposals.
✨Demonstrate Your Understanding of Gaming and Tech
Since the role requires a background in gaming and tech, make sure to share your knowledge about current trends in these industries. Discuss any relevant projects or experiences that showcase your understanding of lifestyle influencers within this context.
✨Prepare for Pitching Scenarios
Practice leading pitches, both virtually and in person. Be ready to articulate your strategic proposals clearly and confidently. Consider preparing a mock pitch to demonstrate your ability to create cohesive plans that align with client goals.
✨Familiarize Yourself with Relevant Tools
Brush up on your skills with Microsoft 365, especially PowerPoint, and any influencer management software like CreatorIQ. Being able to discuss how you use these tools to analyze data and create proposals will set you apart as a candidate.
