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- Tasks: Lead B2B marketing campaigns and drive engagement with key decision-makers.
- Company: Join Redpin, a global leader in simplifying payments for businesses and citizens.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Make an impact in the fintech space while working with a diverse, innovative team.
- Qualifications: 5+ years in B2B marketing, strong campaign execution, and data-driven mindset required.
- Other info: This is a full-time, mid-senior level position based in London.
The predicted salary is between 28800 - 48000 £ per year.
Field Marketing Manager – Enterprise & B2B Solutions
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Field Marketing Manager – Enterprise & B2B Solutions
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Join to apply for the Field Marketing Manager – Enterprise & B2B Solutions role at Redpin
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About The Company
At Redpin, our mission is to bring global citizens and businesses together by simplifying life\’s most important payments. Our world-class payments network and human-centric customer service touches a vast global community across 15,000+ partners, 235 territories and two flagship brands, Currencies Direct and TorFX. We are reshaping the age-old property market by connecting the dots across the entire ecosystem, from buyers and sellers to legal service firms and title companies to property management, banks and real estate agents.
About The Company
At Redpin, our mission is to bring global citizens and businesses together by simplifying life\’s most important payments. Our world-class payments network and human-centric customer service touches a vast global community across 15,000+ partners, 235 territories and two flagship brands, Currencies Direct and TorFX. We are reshaping the age-old property market by connecting the dots across the entire ecosystem, from buyers and sellers to legal service firms and title companies to property management, banks and real estate agents.
Our goal is to become the leader in payments and embedded software for international property. We are a diverse team of over 800 employees across 10 offices worldwide, working together to connect the dots for hundreds of thousands of customers around the world. Our B2B and Real Estate solutions are designed to streamline transactions and enhance user experience across the globe.
About the Role
The B2B Marketing Manager plays a central role in building awareness and generating qualified leads among our strategic B2B audiences, including global payroll providers, trade finance providers and enterprise real estate and legal firms. You will develop integrated multi-channel campaigns that speak directly to B2B audiences and work closely with Sales and Product to align messaging, content and channel mix. You will also own ABM activity for high-value accounts and support the refinement of our vertical propositions based on market feedback. The ideal candidate is a commercially driven marketer with strong B2B campaign experience, multi-channel execution skills and a deep understanding of lead generation dynamics in B2B markets.
What you\’ll do
- Own and deliver B2B-specific marketing plans targeting decision-makers in key verticals to drive demand and engagement.
- Execute multi-channel campaigns across events and sponsorships, ABM, direct mail, paid media and partner activations
- Support sales enablement through toolkits and collateral aligned to the buyer journey.
- Collaborate with sales and content teams to deliver case studies, thought leadership and lead nurture content.
- Lead strategic marketing partnerships with industry bodies and ensure maximum ROI from sponsorships, events and campaign collaborations.
- Manage B2B performance including reporting on MQLs, campaign impact and conversion rates, feeding into global dashboards.
- Manage B2B marketing budget and ensure spend delivers measurable ROI.
- Continuously test new tactics and channels to improve campaign performance.
- Champion the voice of the market internally, providing insight on trends, competitors and partner needs.
What you\’ll need
- 5+ years\’ experience in B2B marketing or demand generation, ideally in fintech, SaaS or professional services, with a focus on lead generation
- Proven success developing multi-channel campaigns with a strong ROI focus.
- Strong copywriting and messaging development skills.
- Strong command of ABM, lead nurturing, digital campaigns and offline activation tactics.
- Understanding of consultative sales processes and B2B buyer behaviour.
- Data-driven mindset with strong reporting and analysis capabilities. Proficiency with Salesforce preferred.
- Excellent stakeholder and project management skills.
- Confident communicator with strong written and verbal skills.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Field Marketing Manager - Enterprise & B2B Solutions employer: Redpin
Contact Detail:
Redpin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager - Enterprise & B2B Solutions
✨Tip Number 1
Familiarise yourself with Redpin's mission and values. Understanding their focus on simplifying payments and enhancing user experience will help you tailor your conversations and demonstrate how your skills align with their goals.
✨Tip Number 2
Network with current or former employees of Redpin, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge during interviews.
✨Tip Number 3
Stay updated on the latest trends in B2B marketing and fintech. Being able to discuss recent developments or case studies during your interview will showcase your passion for the industry and your proactive approach.
✨Tip Number 4
Prepare specific examples of successful multi-channel campaigns you've executed in the past. Highlighting measurable results will demonstrate your capability to drive demand and engagement, which is crucial for this role.
We think you need these skills to ace Field Marketing Manager - Enterprise & B2B Solutions
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in fintech or SaaS. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of lead generation dynamics and your experience with multi-channel campaigns. Be specific about how your skills align with Redpin's mission and goals.
Showcase Your Campaign Successes: In your application, include examples of successful B2B campaigns you've managed. Highlight metrics such as ROI, MQLs, and conversion rates to illustrate your impact.
Demonstrate Your Data-Driven Mindset: Emphasise your analytical skills by discussing how you've used data to inform marketing strategies and improve campaign performance. Mention any tools you are proficient in, like Salesforce.
How to prepare for a job interview at Redpin
✨Understand the B2B Landscape
Familiarise yourself with the B2B marketing dynamics, especially in fintech and SaaS. Be prepared to discuss how your previous experiences align with the specific needs of enterprise clients and how you can drive lead generation.
✨Showcase Multi-Channel Campaign Success
Prepare examples of successful multi-channel campaigns you've executed. Highlight your ability to integrate various channels like events, direct mail, and digital marketing to achieve measurable results.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you use data to inform your marketing strategies. Share insights on how you've analysed campaign performance and adjusted tactics based on metrics like MQLs and conversion rates.
✨Communicate Effectively
As a confident communicator, practice articulating your thoughts clearly. Prepare to discuss your copywriting skills and how you tailor messaging for different audiences, particularly decision-makers in key verticals.
