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- Tasks: Lead B2B marketing campaigns and drive engagement with key decision-makers.
- Company: Join Redpin, a global leader in simplifying payments for businesses and citizens.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Other info: Work in a vibrant London office with a focus on innovation and teamwork.
- Why this job: Be part of a diverse team reshaping the property market and making a social impact.
- Qualifications: 5+ years in B2B marketing, strong campaign experience, and excellent communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
Field Marketing Manager – Enterprise & B2B Solutions
Location: United Kingdom – London
Company: Redpin
Role Overview
About The Company
At Redpin, our mission is to bring global citizens and businesses together by simplifying life’s most important payments. Our world-class payments network and human-centric customer service touch a vast global community across 15,000+ partners, 235 territories, and two flagship brands, Currencies Direct and TorFX. We are reshaping the property market by connecting the entire ecosystem, from buyers and sellers to legal service firms, title companies, property management, banks, and real estate agents.
Our goal is to become the leader in payments and embedded software for international property. We are a diverse team of over 800 employees across 10 offices worldwide, working together to connect the dots for hundreds of thousands of customers globally. Our B2B and Real Estate solutions aim to streamline transactions and enhance user experience worldwide.
About The Role
The B2B Marketing Manager plays a key role in building awareness and generating qualified leads among our strategic B2B audiences, including global payroll providers, trade finance providers, and enterprise real estate and legal firms. You will develop integrated multi-channel campaigns targeted at B2B audiences and collaborate closely with Sales and Product teams to align messaging, content, and channel strategies. You will also oversee ABM activities for high-value accounts and support the refinement of our vertical propositions based on market feedback. The ideal candidate is a commercially driven marketer with strong B2B campaign experience, multi-channel execution skills, and a deep understanding of lead generation in B2B markets.
What you’ll do
- Own and execute B2B-specific marketing plans targeting decision-makers in key verticals to drive demand and engagement.
- Implement multi-channel campaigns across events, sponsorships, ABM, direct mail, paid media, and partner activations.
- Support sales enablement through the creation of toolkits and collateral aligned with the buyer journey.
- Collaborate with sales and content teams to produce case studies, thought leadership, and lead nurture content.
- Manage strategic marketing partnerships with industry bodies to ensure maximum ROI from sponsorships, events, and campaigns.
- Monitor and report on B2B performance metrics, including MQLs, campaign impact, and conversion rates, contributing to global dashboards.
- Manage the B2B marketing budget to ensure spending delivers measurable ROI.
- Continuously test new tactics and channels to improve campaign performance.
- Represent the voice of the market internally by providing insights on trends, competitors, and partner needs.
What you’ll need
- 5+ years of experience in B2B marketing or demand generation, preferably in fintech, SaaS, or professional services, with a focus on lead generation.
- Proven success in developing multi-channel campaigns with a strong ROI focus.
- Excellent copywriting and messaging development skills.
- Strong command of ABM, lead nurturing, digital campaigns, and offline activation tactics.
- Understanding of consultative sales processes and B2B buyer behavior.
- Data-driven mindset with strong reporting and analysis skills; proficiency with Salesforce is preferred.
- Excellent stakeholder and project management abilities.
- Confident communicator with strong written and verbal skills.
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Field Marketing Manager - Enterprise & B2B Solutions > employer: Redpin Company
Contact Detail:
Redpin Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager - Enterprise & B2B Solutions >
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within fintech and SaaS sectors. This knowledge will help you speak confidently about industry developments during interviews and demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the B2B marketing space, particularly those who have experience in lead generation and multi-channel campaigns. Attend relevant industry events or webinars to make connections that could provide insights or referrals for your application.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed, focusing on ROI and lead generation metrics. Being able to quantify your achievements will set you apart from other candidates and show your results-driven approach.
✨Tip Number 4
Research Redpin's current marketing strategies and recent campaigns. Understanding their approach will allow you to tailor your discussions and showcase how your skills can directly contribute to their goals, making you a more attractive candidate.
We think you need these skills to ace Field Marketing Manager - Enterprise & B2B Solutions >
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in fintech or SaaS. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific campaigns you've executed and their outcomes, especially those that align with lead generation and multi-channel strategies.
Showcase Your Skills: In your application, emphasise your copywriting abilities and any experience with ABM and digital campaigns. Provide examples of how you've successfully managed budgets and reported on campaign performance.
Highlight Collaboration Experience: Since the role involves working closely with sales and product teams, include examples of past collaborations. Discuss how you aligned messaging and content strategies to drive engagement and demand.
How to prepare for a job interview at Redpin Company
✨Know Your B2B Marketing Fundamentals
Make sure you brush up on your B2B marketing knowledge, especially around lead generation and multi-channel campaigns. Be ready to discuss specific strategies you've used in the past and how they contributed to ROI.
✨Showcase Your Campaign Successes
Prepare to share examples of successful campaigns you've executed. Highlight the metrics that demonstrate your impact, such as MQLs and conversion rates, to show you understand what drives results in B2B marketing.
✨Understand Their Market Position
Research Redpin and its position in the fintech and property market. Be prepared to discuss how your skills can help them achieve their goals and how you can contribute to their mission of simplifying payments.
✨Demonstrate Collaboration Skills
Since the role involves working closely with sales and product teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've successfully aligned messaging and content across teams.