At a Glance
- Tasks: Drive product positioning and channel growth in a dynamic tech environment.
- Company: Join a well-established international technology and manufacturing business.
- Benefits: Competitive salary up to £100,000 plus benefits and hybrid working.
- Other info: Opportunity for career growth with a focus on innovation and market expansion.
- Why this job: Make an impact by translating technical products into compelling market strategies.
- Qualifications: Experience in product marketing and strong communication skills required.
The predicted salary is between 51750 - 63250 £ per year.
Location: Hertfordshire - Hybrid
Sector: Marketing Communications
Job type: Permanent
Salary: Up to 100,000 + Benefits
Excellent opportunity for a Senior Product Marketing & Channel Growth Manager to join a well-established international technology and manufacturing business, playing a pivotal role in driving product positioning, sales enablement and channel growth across global markets.
This is a highly commercial, product-focused marketing role. You will work closely with sales teams, channel partners and product leadership to translate technical product capabilities into compelling market messaging, dealer engagement strategies and sales tools that support growth across existing and emerging sectors.
Key responsibilities:
- Develop and own product positioning, messaging and value propositions across a portfolio of technical products
- Create sales enablement tools including battlecards, presentations, launch materials, case studies and sector-specific collateral
- Drive dealer and distributor communications to strengthen channel engagement and support sales growth
- Lead competitive intelligence activities, monitoring market trends, competitor activity and customer feedback to improve positioning and win rates
- Support expansion into new sectors and international markets through targeted campaigns, market entry materials and commercial propositions
- Plan and deliver exhibitions, trade shows and industry events, maximising lead generation and return on investment
- Manage strategic product launch activities, including go-to-market planning, messaging and channel communications
- Build relationships with industry trade publications and develop PR opportunities, thought leadership content and product announcements
- Develop digital marketing and LinkedIn activity focused on generating commercial opportunities and supporting sales objectives
Key skills and experience required:
- Significant experience within Product Marketing, Channel Marketing, Commercial Product Management or Sales Enablement
- Demonstrable success marketing technical, engineered, electronic or industrial products within a B2B environment
- Strong ability to translate complex technical features into compelling customer messaging and commercial value propositions
- Experience supporting dealer, distributor or channel-led sales models
- Strong understanding of go-to-market strategy, competitive positioning and market intelligence
- Experience planning and executing exhibitions, events and product launches
- Excellent communication, copywriting and stakeholder management skills
- Commercially focused with a proven ability to support sales growth and market expansion initiatives
- Experience within manufacturing, technology, electronics, communications equipment, industrial products or similar technical sectors would be highly advantageous
The role is approximately 75% focused on product positioning, sales enablement, dealer communications, competitive intelligence and channel growth, with the remaining 25% centred around brand visibility, PR, digital marketing and social media activity.
This position is offered on a hybrid basis following successful completion of probation, with a typical arrangement of three days in the office and two days working from home. Applicants should be located within a reasonable commuting distance of the office.
Senior Product Marketing & Channel Growth Manager in Ware employer: Redline Group
Join a forward-thinking engineering team in Fareham, Hampshire, where your role as a UK Quality Manager will not only enhance your expertise but also contribute to a culture of continuous improvement and innovation. With a strong emphasis on employee development, you will have access to mentorship from experienced leaders and opportunities to engage with industry best practices, ensuring a rewarding career path in a supportive work environment that values quality, health, safety, and environmental excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing & Channel Growth Manager in Ware
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Redline Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Redline Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Redline Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Redline Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing & Channel Growth Manager in Ware
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Redline Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Redline Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Redline Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Redline Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Redline Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Redline Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
