Regional Sales Manager - East Midlands

Regional Sales Manager - East Midlands

Full-Time On-site
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Regional sales manager Field-Based | Cable & Electrical Products Competitive Salary + Bonus + Benefits Are you a driven sales professional with experience in electrical distribution or cable products? We are seeking a proactive Regional Sales Manager to oversee and grow sales across the East Midlands for our industry-leading range of cable solutions. Although the role is field-based, you will be joining a well-established and supportive team headquartered in Cheshire. This position is ideal for a motivated individual who excels in customer engagement, new business development, and representing a respected brand within the cable and electrical sector.

Key Responsibilities

  • Manage and develop an existing portfolio of accounts across the East Midlands , ensuring high levels of customer satisfaction and retention.
  • Identify new business opportunities with distributors, contractors, OEMs, and project stakeholders.
  • Promote the company’s full cable product range, providing technical guidance and support to customers.
  • Create and deliver regional sales plans aligned with company targets and growth objectives.
  • Conduct regular customer visits, site meetings, and technical product presentations.
  • Negotiate pricing, contract terms, and agreements in line with company policy.
  • Work closely with internal departments in Cheshire—including customer service, technical, and logistics—to ensure efficient order processing and after-sales support.
  • Monitor market trends, competitor activity, and regional developments, reporting insights to management.
  • Attend trade shows, industry events, and networking functions.

Preferred Attributes

  • Established client network within the cable or electrical industry.
  • Experience selling to electrical wholesalers, contractors, or OEMs.
  • Strong understanding of the UK construction and infrastructure sectors.
  • Ability to support financial planning and assist with annual budget development.
  • Flexible and willing to take on additional duties as required.

Qualifications & Requirements

  • Proven experience in sales or account management within the cable, electrical, or industrial distribution sectors.
  • Strong technical knowledge of electrical cable products and applications (highly desirable).
  • Excellent communication, negotiation, and interpersonal skills.
  • Self-motivated and target-driven, with the ability to work independently in the field.
  • Competent with CRM systems and Microsoft Office (Excel, Outlook, PowerPoint).
  • Full UK driving licence.
  • Based in the East Midlands, with regular travel throughout the region.

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Regional Sales Manager - East Midlands employer: Redline Group

Join a forward-thinking engineering team in Fareham, Hampshire, where your role as a UK Quality Manager will not only enhance your expertise but also contribute to a culture of continuous improvement and innovation. With a strong emphasis on employee development, you will have access to mentorship from experienced leaders and opportunities to engage with industry best practices, ensuring a rewarding career path in a supportive work environment that values quality, health, safety, and environmental excellence.

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Contact Details:

Redline Group Recruitment Team