Excellent opportunity for a Senior Product Marketing & Channel Growth Manager to join a well-established international technology and manufacturing business, playing a pivotal role in driving product positioning, sales enablement and channel growth across global markets.
This is a highly commercial, product-focused marketing role. You will work closely with sales teams, channel partners and product leadership to translate technical product capabilities into compelling market messaging, dealer engagement strategies and sales tools that support growth across existing and emerging sectors.
Key responsibilities for the Senior Product Marketing & Channel Growth Manager role Hertfordshire/hybrid:
Develop and own product positioning, messaging and value propositions across a portfolio of technical products
Create sales enablement tools including battlecards, presentations, launch materials, case studies and sector-specific collateral
Drive dealer and distributor communications to strengthen channel engagement and support sales growth
Lead competitive intelligence activities, monitoring market trends, competitor activity and customer feedback to improve positioning and win rates
Support expansion into new sectors and international markets through targeted campaigns, market entry materials and commercial propositions
Plan and deliver exhibitions, trade shows and industry events, maximising lead generation and return on investment
Manage strategic product launch activities, including go-to-market planning, messaging and channel communications
Build relationships with industry trade publications and develop PR opportunities, thought leadership content and product announcements
Develop digital marketing and LinkedIn activity focused on generating commercial opportunities and supporting sales objectives
Key skills and experience required for the Senior Product Marketing & Channel Growth Manager role, Hertfordshire/hybrid:
Significant experience within Product Marketing, Channel Marketing, Commercial Product Management or Sales Enablement
Demonstrable success marketing technical, engineered, electronic or industrial products within a B2B environment
Strong ability to translate complex technical features into compelling customer messaging and commercial value propositions
Experience supporting dealer, dist...
Senior Product Marketing & Channel Growth Manager in Borehamwood employer: Redline Group
Join a forward-thinking engineering team in Fareham, Hampshire, where your role as a UK Quality Manager will not only enhance your expertise but also contribute to a culture of continuous improvement and innovation. With a strong emphasis on employee development, you will have access to mentorship from experienced leaders and opportunities to engage with industry best practices, ensuring a rewarding career path in a supportive work environment that values quality, health, safety, and environmental excellence.
