At a Glance
- Tasks: Manage and optimise paid media campaigns while boosting SEO and AEO for digital growth.
- Company: Join an innovative tech and engineering business in Clacton-on-Sea.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Dynamic team culture with excellent career advancement opportunities.
- Why this job: Make a real impact in digital marketing with hands-on experience in a global B2B environment.
- Qualifications: Experience with Google Ads/PPC and a passion for digital marketing.
A Digital Marketing Executive is sought to join an innovative technology and engineering business in Clacton-on-Sea, Essex, supporting the continued growth of its digital marketing, paid media and online lead generation activity.
As the Digital Marketing Executive, you will be responsible for supporting paid advertising campaigns, SEO, AEO, website optimisation and digital lead generation within a global B2B environment. This is an excellent opportunity for a hands-on digital marketer with strong Google Ads/PPC experience who enjoys working with both performance data and content.
Responsibilities include:
- Plan, manage and optimise paid advertising campaigns across Google Ads and LinkedIn Ads.
- Analyse campaign performance, including conversions, cost per lead, keywords, budgets and ROI, identifying opportunities to improve results.
- Support SEO and AEO activity to improve search visibility across traditional search engines and emerging AI-led platforms.
- Create and optimise landing pages, website content and digital campaigns to increase qualified online enquiries.
Key skills & experience:
- Proven hands-on experience with Google Ads/PPC and paid advertising campaigns is essential.
- Paid advertising experience.
- Good understanding of SEO, website optimisation and digital lead generation.
- Experience with WordPress, HubSpot, LinkedIn Ads or B2B/technical marketing would be advantageous.
How to apply: Apply now for the Digital Marketing Executive role in Clacton-on-Sea, Essex. Submit your CV to James Thompson via (url removed).
Digital Marketing Executive - Paid Media, SEO & AEO in Clacton-on-Sea employer: Redline Group Ltd
Join a forward-thinking technology company that values innovation and collaboration, offering a hybrid work environment with a vibrant office in Oxford. As a Technical Manager - Hardware & Cloud (HaaS), you'll benefit from a culture that encourages professional growth, with opportunities to lead complex projects at the cutting edge of technology. Enjoy competitive benefits and the chance to work alongside talented professionals dedicated to delivering exceptional solutions for enterprise customers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive - Paid Media, SEO & AEO in Clacton-on-Sea
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Redline Group Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Redline Group Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Redline Group Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Redline Group Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive - Paid Media, SEO & AEO in Clacton-on-Sea
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Redline Group Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Redline Group Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Redline Group Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Redline Group Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Redline Group Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Redline Group Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
