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- Tasks: Analyse market trends and customer behaviour to drive marketing strategies.
- Company: A growing organisation in Basingstoke with a supportive culture.
- Benefits: Salary based on experience, hybrid working, and collaborative environment.
- Why this job: Make an impact on marketing strategies and business growth from day one.
- Qualifications: Degree in Marketing or related field; strong analytical skills required.
- Other info: Open to graduates and experienced analysts, with excellent career development opportunities.
The predicted salary is between 28800 - 48000 £ per year.
A growing organisation based in Basingstoke is seeking a Marketing Analyst to support data-driven marketing and commercial decision-making. This role is open to graduates, early-career analysts, and more experienced Marketing Analysts, with responsibilities and salary tailored to experience level.
You will analyse market trends, customer behaviour, campaign performance, and competitor activity to generate actionable insights that guide marketing strategy, product positioning, and business growth.
Key Responsibilities for the Marketing Analyst based in Basingstoke- Marketing Data & Market Research
- Collect and analyse quantitative and qualitative marketing data from industry reports, CRM systems, digital analytics platforms, and customer research
- Track competitor marketing activity, pricing strategies, positioning, and promotional campaigns
- Design and manage customer and market research surveys
- Maintain accurate and structured marketing intelligence databases
- Data Analysis & Insight Generation
- Clean, organise, and analyse datasets using Excel and analytics tools
- Identify trends, customer segments, and performance insights across campaigns and channels
- Build dashboards and data visualisations using Excel, Tableau, Power BI, or similar tools
- Interpret data in line with commercial and marketing objectives
- Reporting & Stakeholder Communication
- Produce clear, insightful reports and recommendations for stakeholders
- Present findings to marketing, sales, product, and leadership teams
- For more senior candidates: act as a subject-matter expert and support mentoring of junior analysts
- Collaboration & Business Support
- Work cross-functionally with marketing, product, sales, and finance teams
- Provide ad-hoc analysis to support launches, campaigns, and strategic initiatives
- Contribute to continuous improvement of analytics processes and tools
- Essential
- Degree in Marketing, Business, Economics, Statistics, or a related field (or equivalent experience)
- Strong analytical and numerical skills
- Proficiency in Microsoft Excel
- Clear written and verbal communication skills
- Ability to manage multiple priorities and work collaboratively
- Desirable (Level-Dependent)
- Experience with Tableau, Power BI, Google Analytics, CRM systems, or BI tools
- Understanding of digital marketing metrics, customer analytics, or market research
- For senior candidates: experience influencing strategy and working with senior stakeholders
- Open to graduate, mid-level, and senior Marketing Analysts
- Salary dependent on experience
- Opportunity to influence marketing and commercial strategy
- Supportive, collaborative culture
- Hybrid working with access to a Basingstoke office
If you are keen on this opportunity and would like more information, please send an updated CV to or call 01582 878839, and a member of the team will contact you to discuss this opportunity in further detail.
Market Analyst in Basingstoke employer: Redline Group Ltd
Contact Detail:
Redline Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market Analyst in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how your skills can help them grow. Show them you mean business!
✨Tip Number 3
Practice your data storytelling skills. Be ready to explain your analysis and insights clearly and confidently. Use examples from your past experiences to demonstrate your analytical prowess.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Market Analyst in Basingstoke
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Market Analyst role. Highlight any relevant projects or coursework that showcase your analytical abilities and understanding of marketing concepts.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about this role and how your background makes you a great fit. Be sure to mention specific skills like data analysis and communication that align with our needs.
Showcase Your Analytical Skills: In your application, don’t shy away from mentioning any tools or software you’re familiar with, like Excel or Tableau. We love seeing candidates who can demonstrate their ability to analyse data and generate insights.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to shine in front of our hiring team!
How to prepare for a job interview at Redline Group Ltd
✨Know Your Data
As a Market Analyst, you'll be diving deep into data. Brush up on your analytical skills and be ready to discuss how you've used data in past projects. Familiarise yourself with tools like Excel, Tableau, or Power BI, and be prepared to share specific examples of how you've generated insights from data.
✨Understand the Market Landscape
Research the company and its competitors thoroughly. Understand their marketing strategies, product positioning, and recent campaigns. This will not only help you answer questions but also allow you to ask insightful questions that show your genuine interest in the role and the industry.
✨Communicate Clearly
You'll need to present findings to various stakeholders, so practice articulating your thoughts clearly and concisely. Prepare to explain complex data insights in simple terms, as this will demonstrate your ability to communicate effectively with non-analysts.
✨Show Your Collaborative Spirit
This role involves working cross-functionally, so highlight any experience you have collaborating with different teams. Be ready to discuss how you've contributed to team projects and how you can support launches and campaigns through your analytical skills.
