At a Glance
- Tasks: Lead product marketing strategies and manage a team to drive growth.
- Company: Redgate creates innovative software for data professionals, trusted by top global companies.
- Benefits: Enjoy competitive pay, flexible work, health coverage, and professional development opportunities.
- Why this job: Join a values-led company with a strong culture and a commitment to employee success.
- Qualifications: 5+ years in B2B product marketing, strong leadership, and commercial acumen required.
- Other info: Redgate values diversity and encourages all candidates to apply.
The predicted salary is between 68000 - 102000 £ per year.
Redgate creates ingeniously simple software to help data professionals get the most value out of any database, anywhere. Our portfolio of solutions helps organizations reliably solve the complex challenges of database management across the DevOps lifecycle on any database, any platform, anywhere. We make life easier for IT leaders, development and operations teams, increasing efficiency, reducing errors and protecting business-critical data. The data community knows it can trust Redgate to balance speed to market, collaboration across teams and the protection of business-critical data. For 25 years, our teams have been helping over 200,000 customers in every kind of industry across the world, from small and medium-sized businesses to 92% of companies in the Fortune 100 – including Samsung, BMW, Microsoft, Apple, VISA, IBM, and Toyota.
We’re looking for a strategic and commercially minded Group Product Marketing Manager to support our Global Marketing organisation. This is a leadership role and will be accountable for driving growth of a key solution area within Redgate’s overall Portfolio. This role will lead on GTM strategy and execution, partnering and collaborating closely with teams in our global marketing organisation and within product management, sales, and customer success teams.
Your Work at Redgate Software:
- Manage and develop one or more Product Marketing Managers to both achieve their individual objectives and help drive forward performance of the Product Marketing function.
- Effectively collaborate with other Group Product Marketing Managers to share knowledge and embed best practice within the function and to align messaging across the portfolio.
- Work with your team of Product Marketers and with other stakeholders across Marketing, Product and Commercial functions to create and develop aligned GTM strategies designed to drive ARR growth across the full customer lifecycle.
- Develop a deep understanding of customer needs and steer your Product Marketing team to deliver effective product and solution positioning, narrative and content that’s appropriate for the target audience and supportive of an integrated portfolio messaging.
- Collaborate effectively with key internal stakeholders such as Product Management, ensuring marketing input is reflected in product strategy and roadmaps, and gaining alignment around GTM strategies.
- Enable Sales to effectively sell our products and solutions through regular transfer of knowledge and insight from Product Marketing, working with Sales Management to identify opportunities to better support them to achieve revenue goals.
- Build strong relationships across the Marketing Leadership Team and the wider marketing function to coordinate activity, ensure consistency of message and share best practice and insights.
- Report on Product Marketing team performance to the Director of Portfolio Marketing, the Chief Marketing Officer and other senior stakeholders.
What You Bring to the Table:
- 5+ years B2B Product Marketing experience (technology sector experience is desirable) with a track record of understanding target markets, target buyers and developing and implementing successful go to market strategies to launch and scale new solutions.
- Experienced people manager capable of adapting management style to suit the needs of individuals on your team, and develop or coach them to reach high performance.
- Strong commercial acumen and a data-driven mindset, with the ability to draw insights and act on findings.
Who You Are:
- Proven ability to work collaboratively and cross-functionally, with experience of working closely with a sales organization.
- Excellent leadership skills with the ability to inspire and motivate, role modelling professional behaviours within your team and across the business.
- You are a self-starter, autonomous and can exercise credible judgement and decision making.
- Excellent communication skills, a strong strategic thinker with ability to set and articulate a vision and strategy that inspires, influences and enables others to act.
- An experienced and credible marketing professional with a track record of understanding target markets and developing and implementing successful go to market strategies.
- Strong commercial awareness and knowledge of Redgate’s business and markets.
Salary: Base: circa £80,000 - £90,000 depending on experience.
Our Cultural + Commitment: Welcome to a place where people are not just part of the team – they are the driving force behind our achievements. At the heart of Redgate, beats a commitment to being a values-led company. Acting as our North Star, our values help us focus on what really matters: our people and their experience.
Get to know us more at: https://bit.ly/43uZIqb
Glassdoor: 4.7 rating with a 98% CEO approval rate. Built In: 8 Best Places to Work lists. RepVue: Top 10% companies with an 86+ rating.
Total Rewards: Taking care of our employees is the heart of our success story! We take efforts to create an environment where you not only thrive in your career but also enjoy every moment of your journey with us. Here’s a glimpse into the array of benefits and perks we offer to make your experience with us truly exceptional: Competitive Compensation, Comprehensive Health Coverage, Monthly Wellbeing Allowance, Flexible Work Arrangements, Professional Development Opportunities, Generous Paid Time Off, EAP, ERG, Wellness Initiatives, Employee Recognition Programs, Community Involvement, and much more.
Redgate Software is an Equal Opportunity Employer. It doesn’t hurt to take a chance and apply! While we list out what we generally look for, we are likely missing other attributes and skills that you have that could make you a great fit. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants section in the application process or email careers@red-gate.com. Redgate Software is proud to be an equal opportunity workplace and is an affirmative action employer; protected classes in every market in which we do business worldwide: race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Group Product Marketing Manager employer: Redgate Software
Contact Detail:
Redgate Software Recruiting Team
careers@red-gate.com
StudySmarter Expert Advice 🤫
We think this is how you could land Group Product Marketing Manager
✨Tip Number 1
Familiarise yourself with Redgate's product portfolio and the specific challenges they address in database management. Understanding their solutions will help you articulate how your experience aligns with their needs during discussions.
✨Tip Number 2
Network with current or former employees of Redgate on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss your previous successes in developing go-to-market strategies, especially in the B2B technology sector. Be ready to share specific examples that demonstrate your commercial acumen and leadership skills.
✨Tip Number 4
Showcase your ability to work cross-functionally by preparing examples of past collaborations with sales, product management, or customer success teams. Highlighting these experiences will demonstrate your fit for the role's collaborative nature.
We think you need these skills to ace Group Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B Product Marketing experience, especially in the technology sector. Emphasise your track record of developing and implementing successful go-to-market strategies.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of Redgate's mission and values. Share specific examples of how your leadership skills and commercial acumen have driven growth in previous roles.
Showcase Your Collaborative Skills: Highlight experiences where you worked cross-functionally with sales, product management, or other teams. This will show your ability to collaborate effectively, which is crucial for this role.
Demonstrate Data-Driven Decision Making: Include examples of how you've used data to inform marketing strategies and decisions. This aligns with the company's focus on a data-driven mindset and will strengthen your application.
How to prepare for a job interview at Redgate Software
✨Understand Redgate's Values
Before your interview, take some time to familiarise yourself with Redgate's core values and culture. This will help you align your answers with what the company stands for and demonstrate that you're a good fit for their team.
✨Showcase Your B2B Product Marketing Experience
Be prepared to discuss your previous B2B product marketing roles in detail. Highlight specific strategies you've implemented, the results achieved, and how they relate to the technology sector, as this experience is highly desirable for the role.
✨Demonstrate Leadership Skills
As this is a leadership position, be ready to share examples of how you've successfully managed teams in the past. Discuss your management style and how you've adapted it to meet the needs of individual team members to drive high performance.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about your experience working collaboratively across different functions, especially with sales and product management teams. Prepare examples that showcase your ability to build strong relationships and align messaging across various departments.