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For Companies At a Glance
- Tasks: Lead global F&B strategy, drive revenue growth, and oversee complex negotiations.
- Company: Join a global leader in themed entertainment with iconic family attractions.
- Benefits: Enjoy a hybrid working model and a vibrant London HQ base.
- Why this job: Transform the F&B experience for millions and shape future commercial direction.
- Qualifications: Proven senior leadership in F&B or hospitality with strong analytical skills.
- Other info: Immediate start for a strategic operator ready to make a global impact.
The predicted salary is between 72000 - 108000 £ per year.
Fixed Term Contract Hybrid/London HQ
Are you ready to lead global transformation in Food & Beverage in one of the most exciting sectors in the world of attractions and entertainment? A global leader in themed entertainment — operating some of the world’s most iconic family attractions and resorts — is seeking a game-changing Vice President Commercial – Food & Beverage (F&B) to join its international commercial leadership team. This newly created VP role will drive the full commercial and strategic agenda for F&B across a global estate of 16 world-class Resort Theme Parks, shaping the future of guest experience while delivering serious commercial results. They have identified F&B as a major growth opportunity — and they are not looking for incremental gains. They are talking transformation: bold strategy, category reinvention, new product development, and best-in-class partnerships. This role reports into their Executive Committee and works shoulder-to-shoulder with senior leaders across Revenue, Retail, B2B and Hotels.
The Role
- Lead global F&B commercial strategy across in-park, hotel, and venue operations.
- Drive revenue growth, cost efficiency, and guest satisfaction KPIs at scale.
- Oversee contract decisions (insource vs outsource) and lead complex negotiations globally.
- Develop investment strategies, launch scalable food concepts, and influence capital allocation.
- Deliver breakthrough performance in quality, value for money, and operational excellence.
- Work across multiple continents and operating models — insourced in Europe/APAC and outsourced in UK/US.
What You Bring
- Proven senior commercial leadership in F&B, hospitality, QSR, or retail.
- Track record of managing complex supplier contracts.
- Experience balancing guest experience with strong unit economics and strategic capital investment.
- Ability to influence and lead cross-functional teams across global operations.
- Agile, driven, highly analytical — with a deep passion for innovation and results.
What’s in It for You?
- The chance to transform the F&B experience for millions of global guests annually.
- An influential role that shapes group-level decisions, capital investment, and future commercial direction.
- Hybrid working model with a vibrant London HQ base.
- A fast-paced, high-visibility leadership environment where you’ll see your impact daily.
Ready to Make a Global Impact? This is an urgent, fixed-term contract hire with immediate start — ideal for a strategic F&B operator who thrives on pace, transformation, and delivering commercial breakthroughs. To express interest or apply confidentially, get in touch today. Apply via this website or call Max MacGillivray on 01284 71505 quoting Ref: 5918M.
Vice President Commercial – Food & Beverage – Immediate start employer: Redfox Executive
Contact Detail:
Redfox Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President Commercial – Food & Beverage – Immediate start
✨Tip Number 1
Network with industry professionals who have experience in the Food & Beverage sector, especially those who have held senior roles. Attend relevant conferences or webinars to connect with potential colleagues and learn about the latest trends in the industry.
✨Tip Number 2
Research the company’s current F&B offerings and identify areas for improvement or innovation. Prepare insights and suggestions that demonstrate your understanding of their business and how you can contribute to their growth strategy.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you successfully led cross-functional teams. Be ready to provide examples of how you influenced decision-making and drove results in complex environments.
✨Tip Number 4
Familiarise yourself with global market trends in the F&B industry, particularly in themed entertainment. Being able to speak knowledgeably about international markets will set you apart as a candidate who understands the global landscape.
We think you need these skills to ace Vice President Commercial – Food & Beverage – Immediate start
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Vice President Commercial – Food & Beverage position. Tailor your application to highlight relevant experience in F&B, hospitality, or retail.
Craft a Compelling CV: Your CV should clearly showcase your senior commercial leadership experience, particularly in managing complex supplier contracts and driving revenue growth. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for innovation in the F&B sector and how your strategic vision aligns with the company's goals. Highlight your ability to lead cross-functional teams and deliver operational excellence.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Redfox Executive
✨Research the Company and Industry
Before your interview, dive deep into the company's history, values, and recent developments in the food and beverage sector. Understanding their global operations and how they position themselves in the market will help you tailor your responses and demonstrate your genuine interest.
✨Prepare for Strategic Questions
Given the role's focus on driving transformation and commercial strategy, be ready to discuss your past experiences with strategic planning and execution. Prepare specific examples of how you've successfully led initiatives that resulted in significant growth or operational improvements.
✨Showcase Your Leadership Style
As a Vice President, your leadership style is crucial. Be prepared to articulate how you influence and lead cross-functional teams. Share anecdotes that highlight your ability to balance guest experience with strong unit economics, showcasing your analytical and innovative approach.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the company's vision for the future of F&B, their approach to innovation, or how they measure success in this role. This not only shows your interest but also helps you gauge if the company aligns with your career goals.
