Job Board

Companies

Redfox Executive

General Manager

Full-Time No home office possible

Premium Farm-to-Fork Food Business | Herefordshire

Excellent salary plus bonus – Hybrid working with national travel

We are recruiting a General Manager to lead a well-established, premium farm-to-fork food business supplying some of the UK’s most discerning customers, including high-end hospitality and chef-led markets.

This is a senior leadership role with full responsibility for commercial performance, operational delivery, and brand reputation. Reporting to ownership and the Board, the successful candidate will have genuine autonomy and accountability to shape the future growth of the business.

The Role

This position blends commercial leadership with hands-on operational oversight across the entire value chain – from livestock production and traditional butchery through to logistics, customer relationships, and market development.

The core objective is to drive sustainable growth while protecting the uncompromising quality, provenance, and craftsmanship that underpin the brand.

Key Responsibilities

Commercial Leadership

Develop and execute a sales-led commercial strategy

Grow revenues across direct-to-consumer, wholesale, and premium hospitality channels

Act as a credible brand ambassador with chefs, customers, and trade partners

Own and elevate the customer experience end to end

Operations & Production

Oversee end-to-end production of premium traditional-breed meats

Lead butchery and maturation processes using traditional methods

Ensure efficient, compliant distribution to a national customer base

Maintain robust systems for traceability, quality control, and consistency

People & Organisation

Lead and develop teams across sales, butchery, and on-farm operations

Set clear objectives, performance standards, and development pathways

Foster a culture of craftsmanship, accountability, and continuous improvement

Work collaboratively with a wider parent group to align standards and resources

Governance & Compliance

Ensure full compliance with food safety, animal welfare, and agricultural legislation

Maintain assurance standards including Red Tractor

Provide clear reporting and insight to ownership and the Board

The Person

You will be a commercially astute, credible leader with experience operating at senior level within premium food, agriculture, or specialist produce businesses.

You are likely to bring:

Proven success in sales-led growth and customer relationship management

Strong understanding of premium food production and supply chains

The ability to operate strategically while remaining operationally hands-on

Gravitas to act as the public face of a heritage-led brand

A values-driven approach, with quality and provenance at the core of everything you do

Contact Detail:

Redfox Executive Recruiting Team

View Redfox Executive Profile

General Manager

Redfox Executive

General Manager

General Manager

Land your dream job quicker with Premium