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- Tasks: Drive sales and develop relationships in the specialty coffee wholesale sector.
- Company: Redemption Roasters, a socially-driven specialty coffee company.
- Benefits: Free coffee, generous leave, professional development days, and discounts.
- Other info: Dynamic, diverse workplace with opportunities for personal and professional growth.
- Why this job: Join a mission-driven team making a real impact while growing your career.
- Qualifications: Experience in wholesale coffee or hospitality sales and strong networking skills.
The predicted salary is between 30000 - 40000 £ per year.
Reports to: Head of Sales
Location: London (Office-based Mon & Fri, outbound sales activity Tues–Thurs)
Hours: 45 hours per week
About Redemption Roasters
Redemption Roasters is a specialty coffee company with a social mission at its core. We roast high-quality coffee while creating career pathways for people leaving prison. We are now in a focused growth phase, expanding our wholesale presence across the independent, quality-led hospitality sector.
The Opportunity
This is a structured, commercially focused sales role at the centre of our wholesale growth. We are looking for someone who can:
- Generate new business consistently through outbound activity
- Bring and leverage an existing network within hospitality and specialty coffee
- Operate within a clearly defined sales framework
- Contribute commercially from the outset
Success in this role comes from discipline, consistency, and commercial judgement - not discounting or short-term wins.
Target Customers
You will focus on acquiring and developing accounts across:
- High-quality independent specialty cafes
- Multi-site operators with complex equipment needs
- Premium guest accounts
- Hotels, garden centres, and more
Working Structure
Monday & Friday: Office-based (pipeline management, CRM, internal coordination, tastings)
Tuesday-Thursday: Dedicated outbound sales (cold calling, lead generation, meetings, tastings)
This role requires high-volume, consistent outreach and strong personal organisation.
Core Responsibilities
- New Business Development (Primary Focus)
- Generate leads through structured outbound activity (including cold calling)
- Contact decision-makers and secure roastery tastings
- Build and maintain a healthy, active pipeline
- Leverage your network to convert opportunities into long-term wholesale accounts
- Sales Process Ownership
- Run every opportunity through our defined sales process:
- Book roastery tastings (primary objective of first contact)
- Establish volume and assign correct pricing tier
- Structure accounts clearly (price tier, support level, agreement status)
- Maintain discipline in how opportunities are qualified and progressed
- Commercial Discipline
- Adhere strictly to our sales principles and process
- Position value through:
- Coffee quality
- Customer experience
- Long-term partnership
- Account Management & Development
- Manage relationships with our existing customers in the independent sector
- Develop existing accounts through volume, product range, and engagement
- Identify opportunities to move customers into deeper partnership
- Coffee Expertise & Training
- Deliver barista training, dial-ins, and quality control from day one
- Lead tastings confidently
- Represent the brand with credibility in all technical conversations
- CRM & Organisation
- Maintain accurate and up-to-date records in Prospect CRM.
- Track pipeline, activity, and conversion rate
- Manage time effectively across outreach, meetings, and admin
Our Sales Principles
- We are a value-led business - not price-led
- We prioritise long-term, sustainable accounts over short-term wins
- Every account must sit within a clear commercial structure
What Success Looks Like (First 3-6 Months)
- Consistent outbound activity and strong pipeline generation
- Regularly booked and attended roastery tastings
- New accounts opened within target sectors
- Clear adherence to pricing, support, and agreement frameworks
- Demonstrated ability to operate independently and deliver results
What We’re Looking For
Essential
- Proven experience in wholesale coffee or hospitality sales
- Existing network within London’s independent hospitality or coffee scene
- Confidence in cold calling and outbound sales
- Ability to work independently and manage your own pipeline
- Strong understanding of specialty coffee (dial-in, extraction, cupping)
- Experience delivering training or customer-facing presentations
- Strong organisational and CRM discipline
- Full UK driving licence
Non-Negotiables
- Comfortable with structured sales processes and clear commercial rules
- Able to handle price objections without discounting
- Willing to do consistent, high-volume outbound activity
- Able to contribute commercially from the first month
Why This Role Matters
This role is critical to building a wholesale base that is:
- Commercially sustainable
- Operationally manageable
- Aligned with our brand and quality standards
Benefits
- Free coffee and tea at all shops
- 50% off food and 30% off retail coffee
- Generous incremental annual leave allowance based on service length
- Option to purchase up to 3 additional annual leave days per year
- 1x Christmas and 1x Summer party
- 3 professional development days allowance per year
- Phone and laptop if applicable
- Passionate working environment and culture
- Employee Assistance Programme
- Cycle to Work Scheme
- Access to high street discounts available through BHN Extras
- Up to £400 referral bonus
Equality & Diversity
Redemption Roasters is an international and multicultural business with customers, suppliers, and employees from across the globe. Fostering diversity in the workplace is both right and good for business. Gender, belief, ethnicity, origins, disability, sexual orientation, marital status, age or history of incarceration doesn't matter. If you perform, you'll fit in, whoever you are. We welcome applications from people with backgrounds traditionally underrepresented in the specialty coffee industry.
Sales and Account Manager (Wholesale) Redemption Roasters HQ London Competitive employer: Redemption Roasters Islington High Street
Contact Detail:
Redemption Roasters Islington High Street Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Account Manager (Wholesale) Redemption Roasters HQ London Competitive
✨Tip Number 1
Get your networking game on! Reach out to your contacts in the hospitality and coffee scene. A warm introduction can make all the difference when you're trying to land that first meeting.
✨Tip Number 2
Practice your cold calling skills. It might feel daunting, but remember, it’s all about confidence. Have a clear pitch ready and don’t shy away from showcasing your passion for specialty coffee!
✨Tip Number 3
Stay organised! Use a CRM to keep track of your leads and follow-ups. This will help you manage your pipeline effectively and ensure no opportunity slips through the cracks.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Sales and Account Manager (Wholesale) Redemption Roasters HQ London Competitive
Some tips for your application 🫡
Show Your Passion for Coffee: When writing your application, let your love for specialty coffee shine through! Share any relevant experiences or knowledge you have about coffee, as this will resonate with us at Redemption Roasters and show that you're a great fit for our mission.
Highlight Your Sales Experience: Make sure to detail your previous sales roles, especially in wholesale or hospitality. We want to see how you've generated leads and built relationships in the past, so don’t hold back on those success stories!
Be Clear and Organised: Your written application should reflect the strong organisational skills we value. Use clear headings, bullet points, and concise language to make it easy for us to see your qualifications and experience at a glance.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Redemption Roasters Islington High Street
✨Know Your Coffee Inside Out
As a Sales and Account Manager, having a strong understanding of specialty coffee is crucial. Brush up on your knowledge about different coffee types, brewing methods, and tasting techniques. Be prepared to discuss your experience with coffee and how it relates to the role.
✨Leverage Your Network
Since the role requires an existing network within the hospitality sector, think about who you know in the industry. Prepare to share specific examples of how you've successfully leveraged these connections in past roles to generate leads or close deals.
✨Demonstrate Your Sales Discipline
Redemption Roasters values a structured sales process. Familiarise yourself with their sales principles and be ready to explain how you’ve adhered to similar processes in your previous roles. Highlight your ability to manage a pipeline effectively and maintain discipline in your outreach efforts.
✨Prepare for Cold Calling Scenarios
Cold calling is a big part of this job, so practice your pitch! Think about how you would approach a decision-maker at a high-quality independent café. Be ready to role-play this scenario during the interview to showcase your confidence and communication skills.