At a Glance
- Tasks: Drive sales and build relationships in the specialty coffee wholesale sector.
- Company: Redemption Roasters, a socially-driven specialty coffee company.
- Benefits: Free coffee, discounts, generous leave, and professional development opportunities.
- Other info: Dynamic, diverse workplace with a focus on sustainability and quality.
- Why this job: Join a mission-driven team making a real impact while growing your career.
- Qualifications: Experience in wholesale coffee or hospitality sales and strong networking skills.
The predicted salary is between 35000 - 45000 € per year.
Reports to: Head of Sales
Location: London (Office-based Mon & Fri, outbound sales activity Tues–Thurs)
Hours: 45 hours per week
About Redemption Roasters
Redemption Roasters is a specialty coffee company with a social mission at its core. We roast high-quality coffee while creating career pathways for people leaving prison. We are now in a focused growth phase, expanding our wholesale presence across the independent, quality-led hospitality sector.
The Opportunity
This is a structured, commercially focused sales role at the centre of our wholesale growth. We are looking for someone who can:
- Generate new business consistently through outbound activity
- Bring and leverage an existing network within hospitality and specialty coffee
- Operate within a clearly defined sales framework
- Contribute commercially from the outset
Success in this role comes from discipline, consistency, and commercial judgement - not discounting or short-term wins.
Target Customers
You will focus on acquiring and developing accounts across:
- High-quality independent specialty cafes
- Multi-site operators with complex equipment needs
- Premium guest accounts
- Hotels, garden centres, and more
Working Structure
Monday & Friday: Office-based (pipeline management, CRM, internal coordination, tastings)
Tuesday-Thursday: Dedicated outbound sales (cold calling, lead generation, meetings, tastings)
This role requires high-volume, consistent outreach and strong personal organisation.
Core Responsibilities
- New Business Development (Primary Focus)
- Generate leads through structured outbound activity (including cold calling)
- Contact decision-makers and secure roastery tastings
- Build and maintain a healthy, active pipeline
- Leverage your network to convert opportunities into long-term wholesale accounts
- Sales Process Ownership
- Run every opportunity through our defined sales process:
- Book roastery tastings (primary objective of first contact)
- Establish volume and assign correct pricing tier
- Structure accounts clearly (price tier, support level, agreement status)
- Maintain discipline in how opportunities are qualified and progressed
- Commercial Discipline
- Adhere strictly to our sales principles and process
- Position value through:
- Coffee quality
- Customer experience
- Long-term partnership
- Account Management & Development
- Manage relationships with our existing customers in the independent sector
- Develop existing accounts through volume, product range, and engagement
- Identify opportunities to move customers into deeper partnership
- Coffee Expertise & Training
- Deliver barista training, dial-ins, and quality control from day one
- Lead tastings confidently
- Represent the brand with credibility in all technical conversations
- CRM & Organisation
- Maintain accurate and up-to-date records in Prospect CRM.
- Track pipeline, activity, and conversion rate
- Manage time effectively across outreach, meetings, and admin
Our Sales Principles
- We are a value-led business - not price-led
- We prioritise long-term, sustainable accounts over short-term wins
- Every account must sit within a clear commercial structure
What Success Looks Like (First 3-6 Months)
- Consistent outbound activity and strong pipeline generation
- Regularly booked and attended roastery tastings
- New accounts opened within target sectors
- Clear adherence to pricing, support, and agreement frameworks
- Demonstrated ability to operate independently and deliver results
What We’re Looking For
Essential
- Proven experience in wholesale coffee or hospitality sales
- Existing network within London’s independent hospitality or coffee scene
- Confidence in cold calling and outbound sales
- Ability to work independently and manage your own pipeline
- Strong understanding of specialty coffee (dial-in, extraction, cupping)
- Experience delivering training or customer-facing presentations
- Strong organisational and CRM discipline
- Full UK driving licence
Non-Negotiables
- Comfortable with structured sales processes and clear commercial rules
- Able to handle price objections without discounting
- Willing to do consistent, high-volume outbound activity
- Able to contribute commercially from the first month
Why This Role Matters
This role is critical to building a wholesale base that is:
- Commercially sustainable
- Operationally manageable
- Aligned with our brand and quality standards
Benefits
- Free coffee and tea at all shops
- 50% off food and 30% off retail coffee
- Generous incremental annual leave allowance based on service length
- Option to purchase up to 3 additional annual leave days per year
- 1x Christmas and 1x Summer party
- 3 professional development days allowance per year
- Phone and laptop if applicable
- Passionate working environment and culture
- Employee Assistance Programme
- Cycle to Work Scheme
- Access to high street discounts available through BHN Extras
- Up to £400 referral bonus
Equality & Diversity
Redemption Roasters is an international and multicultural business with customers, suppliers, and employees from across the globe. Fostering diversity in the workplace is both right and good for business. Gender, belief, ethnicity, origins, disability, sexual orientation, marital status, age or history of incarceration doesn't matter. If you perform, you'll fit in, whoever you are. We welcome applications from people with backgrounds traditionally underrepresented in the specialty coffee industry.
Sales and Account Manager (Wholesale) employer: Redemption Roasters Islington High Street
Redemption Roasters is an exceptional employer, offering a unique opportunity to work in a socially responsible environment that prioritises career pathways for individuals leaving prison. With a passionate work culture, generous benefits including professional development days and discounts, and a commitment to diversity, employees can thrive both personally and professionally while contributing to meaningful change in the specialty coffee industry.
Contact Detail:
Redemption Roasters Islington High Street Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Account Manager (Wholesale)
✨Tip Number 1
Get your networking game on! Reach out to your contacts in the hospitality and coffee scene. A warm introduction can make all the difference when you're trying to land that sales role.
✨Tip Number 2
Practice your cold calling skills. The more comfortable you are with reaching out to potential clients, the better your chances of securing those roastery tastings. Remember, confidence is key!
✨Tip Number 3
Stay organised! Use a CRM to keep track of your leads and follow-ups. A well-managed pipeline shows potential employers that you mean business and can handle the demands of the role.
✨Tip Number 4
Don’t forget to showcase your coffee expertise! Whether it’s through tastings or training sessions, demonstrating your knowledge can set you apart from other candidates. Show them you’re passionate about quality coffee!
We think you need these skills to ace Sales and Account Manager (Wholesale)
Some tips for your application 🫡
Show Your Passion for Coffee:When writing your application, let your love for specialty coffee shine through! Share any relevant experiences or knowledge you have about the coffee industry, as this will resonate with us and show that you're a great fit for our mission.
Highlight Your Sales Experience:Make sure to detail your previous sales roles, especially in wholesale or hospitality. We want to see how you've generated leads and built relationships, so don’t hold back on those success stories!
Be Clear and Organised:We appreciate clarity and organisation in applications. Structure your CV and cover letter well, making it easy for us to see your skills and experiences. A tidy application reflects your ability to manage your pipeline effectively!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Redemption Roasters Islington High Street
✨Know Your Coffee
Make sure you brush up on your knowledge of specialty coffee. Be ready to discuss different brewing methods, extraction techniques, and flavour profiles. This will not only show your passion for the product but also demonstrate your expertise, which is crucial for a role that involves training and tastings.
✨Leverage Your Network
Since the role requires an existing network within the hospitality sector, come prepared with examples of how you've successfully leveraged your connections in the past. Think about specific instances where your relationships led to new business opportunities or partnerships.
✨Demonstrate Sales Discipline
Familiarise yourself with structured sales processes and be ready to discuss how you’ve adhered to similar frameworks in previous roles. Highlight your ability to manage a pipeline effectively and maintain discipline in qualifying leads and progressing opportunities.
✨Prepare for Cold Calling Scenarios
Expect to discuss your approach to cold calling and outbound sales. Prepare a few strategies or scripts that you’ve used successfully in the past. This will show that you’re not only comfortable with high-volume outreach but also have a plan to engage potential clients effectively.
