Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead social analytics, generate insights, and optimise performance for top brands.
- Company: Join Leo Burnett, a creative agency focused on people-driven advertising and inclusivity.
- Benefits: Enjoy hybrid working, reflection days, and family-friendly policies, plus wellness support.
- Why this job: Be part of a passionate team that values creativity, collaboration, and diversity.
- Qualifications: 4-7 years in analytics leadership, with strong data analysis and social media expertise.
- Other info: Work anywhere for up to 6 weeks a year and enjoy agency discounts.
The predicted salary is between 43200 - 72000 £ per year.
BRAND: Leo Burnett
Job Function: Strategy
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid
Company description
As Leo Burnett himself once said: \”At the end of the day, we\’re just people talking to people.\”
And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.
At Leo Burnett we like to make the good stuff in life accessible to everyone. It\’s our agency\’s big shiny North Star, guiding everything from our work and how we build our culture, to the values we uphold and the initiatives we implement to improve Diversity Equity & Inclusion.
We believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our incredible team is made up of some of the most passionate and creative minds in the industry, and you\’ll be hard pushed to find a more genuinely friendly bunch. We\’ve created an informal atmosphere where everyone is invited to share their ideas and thrive. And that way of working. Well, it\’s working. We\’re proud to say that our staff survey shows record happiness scores over the last 12 months.
We are an open, down to earth and friendly bunch who are always on the lookout for passionate and curious people to join our gang.
It\’s never been more important to us to reflect the wonderful mix of people who consume our advertising, which is why when it comes to improving Diversity Equity & Inclusion we\’re not just talking the talk, we\’re walking the walk. Our internal group D&I Allies at Leo\’s (DIAL) was formed to help us make and track progress against our commitment to DE&I. DIAL spearheads policies, processes and initiatives to actively advance positive change.
Furthermore, in 2022 we created The Everyone Way, a process designed to embed positive DE&I practices into the creative process with our clients, working alongside DE&I consultancies The Unmistakables and The Diversity Standards Collective.
We also support industry-wide initiatives such as Unstereotype Alliance, Free the Work, Just Runners, WACL and Bloom to name a few.
It\’s our distinctive approach, combined with our passion for populist creativity and relentless pursuit of excellence that makes Leo Burnett such a uniquely special and enjoyable place to work.
Our Commitment to Diversity & Inclusion
Diversity and inclusion are a core part of our DNA at Leo Burnett. We\’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.
We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.
Overview
We\’re looking for a Social Analytics Director to join our team at Leo Burnett.
We\’re building a thriving Social operation within our agency, working across a growing number of brands – from McDonald\’s, to Skoda and Morrisons.
We\’re looking for someone to lead the social data & analytics function – ensuring that we have the best approach to generating insights; measuring performance and optimising our outputs.
As the \’go-to\’ person for social data, you will have a proven track record in this space; a passion for turning data into insights, and an appreciation for the content which it all ties back to.
Responsibilities
What you\’ll be doing:
- Analytics leadership – you will be the accountable lead for all social analytics and social insights outputs across the agency. You will lead the growth of the function and team over time while delivering in the day-to-day with confidence and agility.
- Reporting – you\’ll lead monthly, quarterly and ad-hoc reporting across clients to ensure our social work is delivering on its KPIs: this will involve building the dashboards as well as collecting, cleaning, visualising and then presenting the data.
- Social insight generation – you will work with our social strategists to conduct data-led analysis of content, conversations and competitor activity: defining trends & topics to inform future briefs.
- Data storytelling – you will be an expert in translating data into simple and compelling narratives (supported by impactful visualisations) for peers and clients; weaving together multiple data points to create actionable insights.
- Effective operations – You will be responsible for creating processes and templates that can be used across clients, to build efficiencies for you and your team.
- Learning & optimisation – you will define test & learn plans to help us optimise different aspects of our social strategy and outputs from formats to copy length.
- Collaboration – help connect us to other data-rich marketing functions of our clients (e.g website, CRM) to share insight and identify opportunities to add value
Qualifications
What we are looking for:
- An autonomous leader – you\’ll be excited about leading analytics projects across multiple social accounts at once with agility and autonomy. Where there is ambiguity, you will be happy to make an educated guess on a way forward, bringing others with you.
- A problem solver – you\’re not frustrated by challenges, but are a skilled problem solver who looks for solutions using existing tools and resources.
- A stickler for detail – you will be relentless in ensuring the accuracy and quality of our work; you\’ll check formulae, sources and methodologies by default.
- A Self-starter – you\’ll be excited by the opportunity to continue building the social analytics function and have the energy and commitment to make it happen. You\’re experienced developing propriety metrics and frameworks, demonstrating deep knowledge of social measurement.
- Naturally collaborative – you\’ll need to be able to work in a cross functional team of strategists and creatives; up-skilling and educating others in what you do.
- Social savvy – you\’ll obviously have a passion and love for data, but crucially, you\’ll need to be interested in the creativity of our content and familiar with the social media marketing landscape too.
Comfortably client facing – you\’ll be comfortable presenting your findings to clients of all levels as well as internal teams; explaining your approach to the work and translating technical details into plain English
The best candidate will have strong experience with:
- High level data analysis techniques- you will be highly proficient in data collection, cleaning and transformation techniques – as well as data visualisation.
- Social listening & analytics tools – you\’ll be fluent in a range of established tools like:
- Social listening tools e.g. Netbase Quid, Brandwatch
- Web/search analytics tools e.g. Google Analytics, Adobe Analytics, SimilarWeb, Keyword planner
- Social networks native analytic tools e.g. Meta Business Suite, TikTok Analytics, YouTube Studio
- Influencer and creator measurement tools e.g. CreatorIQ, Onalytica
- Leadership – you\’ll have 4-7 years of experience in a senior position, managing others and setting the analytics agenda for significant clients. Ideally you will have worked in a creative agency environment while doing this.
Additional information
Leo Burnett has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
- AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – \”The Pregnant Man\”
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG\’s (Employee Action Groups).
#J-18808-Ljbffr
Analytics Associate Director employer: Redefined Ltd
Contact Detail:
Redefined Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Associate Director
✨Tip Number 1
Familiarise yourself with the specific social analytics tools mentioned in the job description, such as Netbase Quid and Google Analytics. Being able to discuss your experience with these tools during interviews will demonstrate your readiness for the role.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed analytics projects in the past. Highlighting your ability to lead a team and drive results will resonate well with the hiring managers.
✨Tip Number 3
Research Leo Burnett's recent campaigns and their approach to social media. Understanding their creative direction and how they leverage data can help you align your insights and ideas with their vision during discussions.
✨Tip Number 4
Prepare to discuss how you would approach building a social analytics function from the ground up. This shows initiative and aligns with their desire for a self-starter who can contribute to the growth of the team.
We think you need these skills to ace Analytics Associate Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Analytics Associate Director position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in analytics, leadership, and social media. Use specific examples that demonstrate your ability to lead analytics projects and generate insights, as mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your skills but also reflects your understanding of Leo Burnett's culture and values. Mention your passion for creativity and data, and how you can contribute to their commitment to Diversity & Inclusion.
Showcase Data Storytelling Skills: In your application, provide examples of how you've successfully translated complex data into actionable insights. Highlight any experience you have with data visualisation tools and how you've used them to communicate findings effectively.
How to prepare for a job interview at Redefined Ltd
✨Show Your Passion for Data and Creativity
As an Analytics Associate Director, it's crucial to demonstrate your enthusiasm for both data and the creative aspects of social media. Be prepared to discuss how you've successfully combined these elements in past projects, showcasing your ability to turn data into compelling narratives.
✨Prepare for Technical Questions
Expect to be asked about your experience with various analytics tools and techniques. Brush up on your knowledge of social listening tools, data visualisation methods, and any proprietary metrics you've developed. Being able to speak confidently about these will set you apart.
✨Emphasise Leadership and Collaboration Skills
Highlight your experience in leading teams and projects, especially in a creative agency environment. Discuss how you've collaborated with strategists and creatives to drive insights and optimise social strategies, as this role requires a naturally collaborative approach.
✨Demonstrate Problem-Solving Abilities
Be ready to share examples of challenges you've faced in previous roles and how you overcame them. This could involve discussing specific projects where you had to make educated guesses or adapt quickly to changing circumstances, showcasing your agility and resourcefulness.
