At a Glance
- Tasks: Drive Reddit Ads product adoption and engage with advertisers to boost their success.
- Company: Join Reddit, a vibrant community platform with millions of active users.
- Benefits: Enjoy global benefits, flexible vacation, and professional development opportunities.
- Other info: Dynamic work environment with significant career advancement potential.
- Why this job: Be part of an innovative team shaping the future of advertising on Reddit.
- Qualifications: 8+ years in digital advertising or sales strategy; strong collaboration skills.
The predicted salary is between 70000 - 90000 £ per year.
Reddit is a community of communities, built on shared interests, passion, and trust. It is home to the most open and authentic conversations on the internet, with over 100,000 active communities and approximately 121 million daily active unique visitors.
We are assembling a collaborative team to drive Reddit Ads product adoption within our Global Sales organisation and with advertisers. The Product Adoption team's mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth. Product Adoption Strategists are Reddit ads product evangelists and experts.
In this role, you will be responsible for scaling ads product adoption across the Large Customer Sales advertisers in Europe. You will partner with Sales to pitch, onboard, activate, and grow advertisers on our most critical product solutions and activate high-priority business opportunities. Your close partners include Sales, PMM, Product, Strategy & Ops, Enablement, and other PA team members.
You will drive the activation of the most relevant ad products to meet our customers' performance goals. You will enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success. You will work directly with advertisers to pitch, onboard, and activate across a variety of our product solutions. You will advocate for the needs, opportunities, and gaps that Reddit advertisers experience with Reddit's PMM and Product teams.
Why Join Reddit's Product Adoption Team?
- Innovative Environment: Be part of a newly reimagined team at one of the most dynamic platforms worldwide, contributing to groundbreaking strategies that drive growth.
- Career Advancement: Significant opportunities for career development and mobility as you help shape the future of product adoption at Reddit.
- Collaborative Culture: Join a group of thoughtful, smart, and adaptable individuals who value collaboration and support each other's growth.
Responsibilities:
- Drive Growth: Lead efforts to scale the adoption of Reddit's priority ads products, increasing advertiser engagement and revenue.
- Program Development: Develop and manage programs to support product adoption across Large Customer Sales (LCS) advertisers and sales teams in the United Kingdom.
- Client Engagement: Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities.
- Collaborate Cross-Functionally: Partner closely with Sales, Product Marketing Management (PMM), Strategy & Operations (S&O), Product Adoption Strategy & Operations (PASO), Enablement, and Product teams to ensure seamless knowledge transfer and alignment of strategic goals.
- Sales Enablement: Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
- Feedback Loop: Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
- Reporting and Measurement: Partner with Sales and Strategy/Ops leadership to understand progress to goal and identify steps that can be taken to accelerate outcomes.
Basic Qualifications:
- 8+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries.
- A strong background in product adoption, growth, or sales strategy within the digital advertising industry.
- Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
Preferred Qualifications:
- Client-Centric Approach: Passion for understanding client needs and delivering solutions that drive their success.
- Analytical Skills: Solid familiarity with data analysis techniques and tools to track key metrics and outcomes.
- Project Management: Excellent program and project management skills; ability to prioritise and manage multiple initiatives concurrently.
- Communication Skills: Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.
Benefits:
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support.
- Family Planning Support.
- Gender-Affirming Care.
- Mental Health & Coaching Benefits.
- Group Personal Pension Scheme with Employer match.
- Private Medical and Dental Scheme.
- Income Replacement Programs.
- Bike to Work scheme.
- Flexible Vacation & Paid Volunteer Time Off.
- Generous Paid Parental Leave.
Reddit is proud to be an equal opportunity employer, committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
Senior Product Adoption Strategist, Lower Funnel, EMEA in London employer: Reddit
Reddit offers an innovative and collaborative work environment in London, where employees are empowered to drive growth and shape the future of product adoption. With a strong focus on career advancement and a supportive culture, team members benefit from comprehensive global programmes, flexible vacation policies, and a commitment to diversity and inclusion, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Adoption Strategist, Lower Funnel, EMEA in London
✨Tip Number 1
Network like a pro! Reach out to current or former Reddit employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing Reddit inside out. Familiarise yourself with their ad products and recent news. This shows you're genuinely interested and ready to hit the ground running.
✨Tip Number 3
Practice your pitch! You’ll need to articulate how you can drive product adoption effectively. Role-play with a friend or in front of a mirror to nail your delivery and confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Senior Product Adoption Strategist, Lower Funnel, EMEA in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Product Adoption Strategist role. Highlight your experience in digital advertising and product adoption, and show us how you can drive growth at Reddit.
Showcase Your Collaboration Skills:We love teamwork! In your application, mention specific examples of how you've successfully collaborated with cross-functional teams. This will demonstrate your ability to work effectively with Sales, PMM, and other departments.
Be Data-Driven:Since this role involves analytics, share any relevant experience you have with data analysis. Let us know how you've used metrics to track success and inform strategies in your previous roles.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity at Reddit.
How to prepare for a job interview at Reddit
✨Know Your Products Inside Out
As a Senior Product Adoption Strategist, you'll need to be an expert on Reddit's ad products. Make sure you understand the features, benefits, and how they can solve advertisers' problems. Prepare to discuss specific examples of how you've successfully driven product adoption in the past.
✨Showcase Your Collaborative Spirit
This role requires working closely with various teams like Sales and Product Marketing Management. Be ready to share experiences where you've effectively collaborated across departments. Highlight your ability to build relationships and drive results through teamwork.
✨Prepare for Client Engagement Scenarios
Since you'll be pitching and onboarding clients, practice your client engagement strategies. Think about how you would approach different types of advertisers and tailor your pitch to their unique needs. Role-playing these scenarios can help you feel more confident during the interview.
✨Demonstrate Analytical Skills
You'll need to track key metrics and outcomes, so be prepared to discuss your experience with data analysis. Bring examples of how you've used data to inform decisions or improve product adoption strategies. This will show that you're not just a people person but also data-driven.
