Lead, Advertising Measurement (London)

Reddit is a community of communities, built on shared interests, passion, and trust. It is home to the most open and authentic conversations on the internet, with over 100,000 active communities and approximately 116 million daily active unique visitors. Reddit is looking for an Ads Measurement Lead in London (supporting CPG + Retail) to help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team, driving our value proposition to agencies and brands by demonstrating the power and performance of Reddit as a media platform.

This Lead will be a key partner to our sales team, fusing best practices, industry knowledge, and critical thinking to help clients achieve their brand and performance goals on Reddit. Responsibilities include:

• Daily responsibilities spanning advertising measurement, performance optimizations, vendor development, advertising strategy, teaching and supporting our sales team, and research.
• Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion and mobile tracking, 1st and 3rd party insights storytelling, and custom research.
• Collaborating closely with Client Account Managers to understand clients’ campaign setups, measurement stack, and performance goals.
• Translating global best practices into EMEA context, creating playbooks and best practices for EMEA specific campaigns.
• Translating data insights into actionable recommendations with clear justifications and expected outcomes.
• Leveraging measurement results to drive sales impact - developing benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy.
• Partnering with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Reddit advertisers.
• Joining key client meetings as a subject matter expert to provide technical guidance and objection handling.
• Supporting the execution of innovative primary research that amplifies our narrative and value proposition to advertisers.

The ideal candidate is a data-driven storyteller passionate about measurement, with 6+ years in ad research or ad tech, significant experience working closely with Offline Sale Lift partners, and familiarity with the ad measurement landscape. Expertise in measurement across verticals includes:

• Reach: impressions, viewability, on-target percentage, brand safety.
• Resonance: brand awareness, consideration, intent.
• Reaction: attribution, conversion, sales lift, tune-in, foot traffic.

Experience optimizing toward DR focused KPIs, executing incrementality testing, and developing test+learn agendas is essential. A strong background in the execution, analysis, and presentation of quantitative advertising research is required, along with exceptional written and oral communication skills. A BA/BS degree is necessary.

Benefits include global benefit programs, family planning support, mental health and coaching benefits, private medical and dental scheme, flexible vacation, and generous paid parental leave.

Reddit is proud to be an equal opportunity employer, committed to building a workforce representative of the diverse communities we serve.