Content Strategist Weekend, India Focus (Contractor)
Content Strategist Weekend, India Focus (Contractor)

Content Strategist Weekend, India Focus (Contractor)

London Freelance No home office possible
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At a Glance

  • Tasks: Map Reddit's content by analysing subreddits and posts based on culture and trends.
  • Company: Join Reddit, a vibrant community with over 101M daily active users and countless discussions.
  • Benefits: Enjoy remote work flexibility and the chance to shape online conversations.
  • Why this job: Make a real impact on content experiences while exploring diverse communities in India.
  • Qualifications: Must be fluent in an Indian language and have a passion for internet culture.
  • Other info: This role requires weekend availability but offers flexibility during the week.

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information.

Please note this role includes weekend shifts. This role is completely remote friendly.

Team Description: The curation team members are the tour guides of Reddit. Welcoming new users and helping them discover where they belong and in the process supporting the growth of smaller unknown communities. As a member of this team, you will help improve Reddit’s content understanding and make a big impact on content experiences across all of Reddit.

Role Description: While based in the UK, this role will be focusing on India and neighboring countries. You will map Reddit by contextualizing and identifying relationships between subreddits and posts based on culture, trends, audience, genre and/or theme. You will create categories and label subreddits and posts to improve Reddit’s content understanding, resulting in better ML recommendations. You must be available to work Saturdays and Sundays and you can choose 2 weekdays to not work at your discretion.

Responsibilities:

  • Partner with India Content Lead to implement content strategy.
  • Drive Reddit’s understanding of different communities, content and audiences in India and APAC.
  • Understand policy and labeling guidelines and execute accurate labels based on those guidelines.
  • Content labeling (maintaining the accuracy and coverage of our community topics and ratings).
  • QA of Machine Learning results and creation of data-sets for Machine Learning training.
  • Identifying common patterns in datasets and document insights based on labeling observations.

Required Qualifications:

  • Native language proficiency and cultural knowledge of India.
  • Experience with investigating, reviewing, or assessing digital content.
  • Deep knowledge of and passion for Reddit, internet culture and online trends.
  • Strong understanding of news, sports, cinema, business and cultural events.

Bonus Points:

  • Language capabilities in Tamil, Telugu, Malayalam, Marathi, Bengali, and Kannada.
  • Experience as a successful content creator/curator/social media manager for TikTok/YouTube/Instagram.
  • Experience as a moderator on Reddit.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Content Strategist Weekend, India Focus (Contractor) employer: Reddit

Reddit is an exceptional employer, offering a vibrant remote work culture that fosters creativity and collaboration among its diverse team members. With a strong focus on employee growth, Reddit provides opportunities to engage with a vast array of communities, allowing you to make a meaningful impact while working flexible weekend shifts. Join us in shaping the future of online conversations and enjoy the unique advantage of being part of one of the internet's largest platforms, all from the comfort of your home.
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Contact Detail:

Reddit Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Content Strategist Weekend, India Focus (Contractor)

✨Tip Number 1

Familiarise yourself with Reddit's unique culture and community dynamics. Spend time exploring various subreddits, especially those focused on India and its neighbouring countries, to understand the nuances of content that resonates with users.

✨Tip Number 2

Engage with Reddit communities by participating in discussions and sharing insights. This will not only enhance your understanding of the platform but also demonstrate your passion for Reddit and its content to potential employers.

✨Tip Number 3

Showcase your knowledge of current trends and cultural events in India. Being able to discuss recent developments or popular topics will highlight your expertise and relevance for the role.

✨Tip Number 4

If you have experience with content creation or curation, be prepared to share examples of your work. Highlighting your previous successes on platforms like TikTok, YouTube, or Instagram can set you apart from other candidates.

We think you need these skills to ace Content Strategist Weekend, India Focus (Contractor)

Native language proficiency in Hindi or other Indian languages
Cultural knowledge of India and neighbouring countries
Experience in content investigation and assessment
Strong understanding of Reddit and its community dynamics
Knowledge of internet culture and online trends
Ability to identify and document patterns in datasets
Familiarity with content labeling guidelines
Quality assurance skills for Machine Learning results
Passion for news, sports, cinema, business, and cultural events
Experience in content creation or curation on social media platforms
Moderation experience on Reddit or similar platforms
Strong communication skills
Analytical thinking
Attention to detail

Some tips for your application 🫡

Understand the Role: Read the job description carefully to grasp the responsibilities and qualifications required for the Content Strategist position. Tailor your application to highlight relevant experiences that align with Reddit's needs.

Showcase Cultural Knowledge: Emphasise your native language proficiency and cultural knowledge of India in your application. Provide examples of how your understanding of local trends and communities can contribute to Reddit's content strategy.

Demonstrate Passion for Reddit: Express your enthusiasm for Reddit and internet culture in your cover letter. Mention specific subreddits or trends you are passionate about, and how they relate to the role you are applying for.

Highlight Relevant Experience: Include any experience you have with content creation, curation, or moderation, especially on platforms like TikTok, YouTube, or Instagram. This will show your familiarity with digital content and community engagement.

How to prepare for a job interview at Reddit

✨Show Your Passion for Reddit

Make sure to express your enthusiasm for Reddit and its communities during the interview. Share specific examples of subreddits you love and how they reflect your understanding of internet culture and trends.

✨Demonstrate Cultural Knowledge

Since this role focuses on India and neighbouring countries, be prepared to discuss your cultural knowledge and how it influences content. Highlight any relevant experiences that showcase your understanding of local trends and interests.

✨Familiarise Yourself with Content Labelling

Understand the importance of content labelling and the guidelines involved. Be ready to discuss how you would approach categorising subreddits and posts, and provide examples of how you've done similar work in the past.

✨Prepare for Weekend Shift Questions

As this role requires weekend availability, be ready to discuss your flexibility and commitment to working on Saturdays and Sundays. Show that you're enthusiastic about contributing to the team during these crucial times.

Content Strategist Weekend, India Focus (Contractor)
Reddit
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  • Content Strategist Weekend, India Focus (Contractor)

    London
    Freelance

    Application deadline: 2027-06-11

  • R

    Reddit

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