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- Tasks: Lead advertising measurement and optimise performance for Reddit's partners in the CPG and Retail sectors.
- Company: Join Reddit, a vibrant community with over 116 million daily active users.
- Benefits: Enjoy flexible work options, health benefits, and professional development opportunities.
- Why this job: Make a real impact by helping brands succeed on one of the internet's largest platforms.
- Qualifications: 6+ years in ad research or ad tech with strong analytical and communication skills.
- Other info: Dynamic team environment with opportunities for career growth and innovation.
The predicted salary is between 48000 - 72000 £ per year.
Reddit is a community of communities built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet's largest sources of information.
Reddit is looking for an Ads Measurement Lead in London (supporting CPG + Retail) to help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team, driving our value proposition to agencies and brands by demonstrating the power and performance of Reddit as a media platform. We are looking for a measurement lead with a marketer's mindset. This Lead will be a key partner to our sales team, fusing best practices, industry knowledge, and critical thinking to help clients achieve their brand and performance goals on Reddit. This role will focus on supporting the Sales team to help win in the CPG/Retail vertical; growing full funnel revenue through measurement, partnerships, and signals excellence.
As Reddit is a rapidly growing company, your primary responsibilities will evolve over time, and there is a significant opportunity to drive impact within Reddit and support your own career growth. This role reports directly to the Head of Measurement, EMEA.
Responsibilities- Daily responsibilities will span across advertising measurement, performance optimizations, vendor development, advertising strategy, teaching and supporting our sales team, and research.
- Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion and mobile tracking, 1st and 3rd party insights storytelling, and custom research.
- Collaborate closely with Client Account Managers to gain a deep understanding of clients' campaign setups, measurement stack, and performance goals, as well as collaborate closely with Product & PMM.
- Translate global best practices into EMEA context, creating playbooks and best practices for EMEA specific campaigns.
- Translate data insights into actionable recommendations with clear justifications and expected outcomes, maintaining regular communication of vertical updates and optimization suggestions to our team.
- Leverage measurement results to drive sales impact - developing benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness.
- Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Reddit advertisers and our competitive advantage. Join key client meetings as a subject matter expert to provide technical guidance and objection handling.
- Develop and support our go-to-market teams in EMEA with your measurement expertise, industry knowledge, and insights specific to market nuances.
- Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Reddit as a curator of business-critical learnings to advertisers.
- A data-driven storyteller that's passionate about measurement to inspire and drive action.
- 6+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner – with significant experience working closely with Offline Sale Lift partners.
- You are familiar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance & brand - and how it all works from a technical perspective.
- A knowledge of experimentation and familiarity with the underlying statistical methods.
- Expertise in these three areas of measurement across verticals: Reach: impressions, viewability, on-target percentage, brand safety, etc.; Resonance: brand awareness, consideration, intent, etc.; Experience optimizing toward DR focused KPIs, as well as knowledge of holistic media planning to support brand awareness and performance campaigns in tandem.
- Experienced in executing incrementality testing, developing test+learn agendas and working with engineering + product teams on advanced measurement cases.
- You have a strong background in the execution, analysis, and presentation of quantitative advertising research.
- Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance.
- Experience working with measurement vendors to bring new services and capabilities to life at a technology company.
- Exceptional written and oral communication skills – you're articulate and engaging.
- Motivated self-starter who thrives in unstructured environments on an evolving team.
- Family Planning Support
- Mental Health & Coaching Benefits
- Group Personal Pension Scheme with Employer match
- Private Medical and Dental Scheme
- Income Replacement Programs
- Bike to Work scheme
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
Lead, Advertising Measurement (London) New London, United Kingdom employer: Reddit, Inc.
Contact Detail:
Reddit, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead, Advertising Measurement (London) New London, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or even Reddit itself. Join relevant groups, participate in discussions, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research the company, understand their values, and be ready to discuss how your skills can help them achieve their goals. Practise common interview questions and think of examples that showcase your experience in advertising measurement.
✨Tip Number 3
Show off your expertise! When you get the chance to meet with potential employers, bring along case studies or examples of your previous work. This will not only demonstrate your knowledge but also give them a taste of what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our community at Reddit. Let’s make it happen!
We think you need these skills to ace Lead, Advertising Measurement (London) New London, United Kingdom
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Ads Measurement Lead role. Highlight your experience in ad research and measurement, and how it aligns with Reddit's goals. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills: As a data-driven storyteller, it's crucial to demonstrate your ability to weave insights into compelling narratives. Use examples from your past work to illustrate how you've turned data into actionable recommendations. This is key for us at Reddit!
Be Clear and Concise: When writing your application, keep it clear and to the point. Avoid jargon unless necessary, and make sure your passion for measurement shines through. We appreciate straightforward communication that gets to the heart of the matter.
Apply Through Our Website: Don't forget to submit your application through our official website! This ensures that your application is seen by the right people and helps us streamline the process. We can't wait to hear from you!
How to prepare for a job interview at Reddit, Inc.
✨Know Your Numbers
As a Lead in Advertising Measurement, you’ll need to be comfortable with data. Brush up on key metrics like impressions, viewability, and brand safety. Be ready to discuss how these metrics impact campaign performance and how you can leverage them to drive results for Reddit's advertising partners.
✨Tell a Compelling Story
You’re not just presenting data; you’re weaving it into a narrative that resonates with clients. Prepare examples of how you've turned complex data insights into actionable recommendations in the past. This will showcase your ability to communicate effectively and inspire action.
✨Understand the Landscape
Familiarise yourself with the ad measurement landscape and the primary vendors involved. Be prepared to discuss your experience with offline sales lift partners and how you’ve collaborated with them to achieve success. This knowledge will demonstrate your expertise and readiness for the role.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams, including Sales and Marketing. Think of examples where you’ve successfully collaborated across departments to achieve a common goal. Highlighting your teamwork skills will show that you can thrive in Reddit’s dynamic environment.