Lead, Advertising Measurement (London) New London, United Kingdom

Reddit is a community of communities built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Reddit is looking for an Ads Measurement Lead in London (supporting CPG + Retail) to help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team, driving our value proposition to agencies and brands by demonstrating the power and performance of Reddit as a media platform.

This Lead will be a key partner to our sales team, fusing best practices, industry knowledge, and critical thinking in order to help clients achieve their brand and performance goals on Reddit. Responsibilities include:

• Daily responsibilities will span across advertising measurement, performance optimizations, vendor development, advertising strategy, teaching and supporting our sales team, and research.
• Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion and mobile tracking, 1st and 3rd party insights storytelling, and custom research.
• Collaborate closely with Client Account Managers to gain a deep understanding of clients’ campaign setups, measurement stack and performance goals.
• Translate global best practices into EMEA context, creating playbooks and best practices for EMEA specific campaigns.
• Translate data insights into actionable recommendations with clear justifications and expected outcomes.
• Leverage measurement results to drive sales impact - developing benchmarks, case studies, media & creative best practices.
• Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Reddit advertisers.
• Join key client meetings as a subject matter expert to provide technical guidance and objection handling.
• Develop and support our go-to-market teams in EMEA with your measurement expertise, industry knowledge, and insights specific to market nuances.
• Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers.

The ideal candidate is someone who possesses the ability to collaborate effectively, identify & understand issues, and work effectively to create long-term solutions.

Who you are:

• A data-driven storyteller that’s passionate about measurement to inspire and drive action.
• 6+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner.
• Familiar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance & brand.
• Knowledge of experimentation and familiarity with the underlying statistical methods.
• Expertise in measurement across verticals: Reach, Resonance, and experience optimizing toward DR focused KPIs.
• Experienced in executing incrementality testing, developing test+learn agendas.
• Strong background in the execution, analysis, and presentation of quantitative advertising research.
• Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story.
• Exceptional written and oral communication skills.
• Motivated self-starter who thrives in unstructured environments on an evolving team.

Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.