Creative Strategist, KarmaLab

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information.

We’re looking for a Reddit-loving Creative Strategist to join our KarmaLab International team based in London, UK.

Reddit’s KarmaLab is the creative engine behind the Global Sales Organisation, helping our customers show up on Reddit in ways that feel authentic to the platform while driving real business impact. As Reddit’s in‑house creative strategy team, KarmaLab partners closely with Sales, Marketing, Product, and advertisers to develop compelling campaigns, creative strategies, and storytelling that connect brands with the vibrant communities of Reddit.

Location: London, UK – in office minimum three days a week.

What You’ll Do:

• Build creative strategies and campaign concepts that help EMEA based advertisers show up authentically on Reddit.
• Partner closely with Sales and XFN teams on pitches, RFPs, presentations, workshops, and client storytelling.
• Act as a creative consultant and Reddit platform expert for Finance‑focused clients and external partners.
• Develop strategic narratives, presentation materials, and Reddit-native ideas that drive business impact.
• Educate internal sales teams and external partners on creative best practices and how brands can effectively leverage Reddit.
• Partner with senior strategists across major accounts and verticals to support day‑to‑day creative strategy needs.

Who You Are:

• You are a creative collaborator who gets the why and the how.
• You have an informed point of view and a solid understanding of online culture.
• You communicate clearly and confidently, both in writing and in conversation.
• You’re comfortable working across disciplines and influencing without authority.
• You thrive in fast‑paced environments and enjoy tackling new categories, clients, and challenges.
• You can shift perspectives easily, thinking like a Redditor, a brand, and a business partner at the same time.
• You bring structure to ambiguity and clarity to complexity.

Qualifications:

• 4+ years of experience in a creative, strategy, media, or social role.
• Strong understanding of how creative, media, and brand teams work together.
• Proven ability to manage multiple briefs and priorities simultaneously.
• Experience developing strategic narratives, creative frameworks, and pitch materials.
• Proficiency in Google Slides or Keynote; Adobe Creative Suite experience is a bonus, not required.
• Agency or in‑house creative strategy experience strongly preferred.

Benefits:

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support.
• Family Planning Support.
• Gender‑Affirming Care.
• Mental Health & Coaching Benefits.
• Group Personal Pension Scheme with Employer match.
• Private Medical and Dental Scheme.
• Income Replacement Programs.
• Bike to Work scheme.
• Flexible Vacation & Paid Volunteer Time Off.
• Generous Paid Parental Leave.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.