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- Tasks: Lead and coach sales teams across Africa and LatAm to drive revenue growth.
- Company: Join RedCloud, a pioneering company revolutionising B2B commerce with innovative AI solutions.
- Benefits: Enjoy 25 days annual leave, enhanced pension, private healthcare, and stock options.
- Why this job: Be part of a dynamic team shaping the future of global trade in emerging markets.
- Qualifications: 10+ years in senior sales roles, preferably in FMCG or SaaS, with a focus on emerging markets.
- Other info: Opportunity to work remotely and collaborate with diverse teams globally.
The predicted salary is between 72000 - 108000 £ per year.
About RedCloud
We are revolutionizing B2B commerce by delivering scalable, innovative solutions that empower businesses to grow and thrive in a competitive landscape. Our AI powered platform streamlines logistics, payments, and supply chain operations, making it easier for companies to connect, transact, and succeed. With a diverse and dynamic team, we’re committed to driving impact, fostering collaboration, and shaping the future of global trade.
The role:
We are hiring a mission-critical Vice President of Distributor Sales to lead our global revenue growth. You’ll be responsible for driving sustainable acquisitions at scale, leading and coaching high-performance teams across Africa and LatAm, and directly engaging with Wholesalers, Distributors and FMCG brands to build the future of Open Commerce. This is the role that builds the revenue machine. If you want to build, lead, sell, and scale—and you believe that commerce in emerging markets is due for a revolution—this is that role.
Responsibilities:
- Build and lead regional sales teams across Africa and LatAm—setting targets, creating playbooks, and embedding a performance-first mindset.
- Coach and guide teams, hold them accountable with data, and keep standards high, even when working remotely.
- Collaborate closely with Product, Marketing, and Sales Operations to feed market insights into the evolving roadmap.
- Build scalable acquisition engines in each market—balancing field sales, remote selling, and digital outreach.
- Prioritise customer quality, activation, and repeat trade over vanity metrics.
- Instill a culture of rigorous CRM discipline and funnel ownership—HubSpot knowledge is a big plus.
Requirements:
- 10+ years in senior sales roles in FMCG, marketplaces, or SaaS/Commerce platforms.
- Emerging markets and/or field sales background in high-friction environments.
- You are a builder, not an inheritor. You love turning chaos into clarity.
- Fluent in sales data—you don’t manage from feelings, you manage from the funnel.
Benefits
Working with a pioneering provider of eCommerce solutions you will have the opportunity to join an international company who are growing massively, we encourage ambition and creativity. Plus, you will get:
- 25 Days Annual leave, increasing to 26 days after 12 months in the business.
- Enhanced Company Pension (Matched up to 5% & Salary Sacrifice).
- Healthcare Cashplan with Medicash.
- Private Healthcare with Aviva.
- Life Insurance with AIG.
- Happl, our benefit platform which provides access to pre-negotiated discounts on a wide variety of services including entertainment, food, and fitness.
- Stock / Equity.
VP, Distributor Sales employer: RedCloud
Contact Detail:
RedCloud Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP, Distributor Sales
✨Tip Number 1
Network strategically within the FMCG and SaaS sectors. Attend industry events, webinars, and conferences where you can meet key players in distributor sales. Building relationships with professionals in these fields can provide valuable insights and potential referrals.
✨Tip Number 2
Familiarise yourself with the latest trends in B2B commerce, especially in emerging markets like Africa and LatAm. Understanding the unique challenges and opportunities in these regions will help you demonstrate your expertise during discussions with our team.
✨Tip Number 3
Showcase your leadership skills by sharing examples of how you've built and managed high-performance sales teams. Be prepared to discuss specific strategies you've implemented to drive revenue growth and how you’ve instilled a performance-first mindset in your teams.
✨Tip Number 4
Highlight your experience with CRM systems, particularly HubSpot. Being able to discuss how you've used data to manage sales funnels and improve team accountability will set you apart as a candidate who can thrive in our data-driven environment.
We think you need these skills to ace VP, Distributor Sales
Some tips for your application 🫡
Understand the Company: Before applying, take some time to understand RedCloud's mission and values. Familiarise yourself with their AI-powered platform and how it impacts B2B commerce. This knowledge will help you tailor your application to align with their goals.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in senior sales roles, particularly in FMCG, marketplaces, or SaaS/Commerce platforms. Showcase your ability to lead teams and drive revenue growth, especially in emerging markets.
Demonstrate Leadership Skills: Since the role requires building and leading regional sales teams, make sure to provide examples of your leadership style. Discuss how you've coached teams, set targets, and maintained high performance, even in remote settings.
Showcase Data-Driven Decision Making: RedCloud values a data-driven approach. In your application, mention your proficiency in using sales data to inform decisions. Highlight any experience you have with CRM systems like HubSpot, as this is a plus for the role.
How to prepare for a job interview at RedCloud
✨Understand the Company Vision
Before your interview, make sure you grasp RedCloud's mission and vision. Familiarise yourself with their AI-powered platform and how it revolutionises B2B commerce. This will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Leadership Experience
As a VP of Distributor Sales, you'll need to lead teams effectively. Prepare examples from your past roles where you've built and coached high-performance teams, especially in emerging markets. Highlight your ability to set targets and create playbooks that drive success.
✨Demonstrate Data-Driven Decision Making
RedCloud values a performance-first mindset. Be ready to discuss how you've used sales data to inform your strategies and decisions. Share specific metrics or outcomes that illustrate your ability to manage from the funnel rather than relying on gut feelings.
✨Prepare for Collaborative Discussions
Collaboration is key at RedCloud. Think about how you've worked closely with product, marketing, and sales operations in the past. Be prepared to discuss how you can feed market insights into evolving roadmaps and contribute to a culture of rigorous CRM discipline.
