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For Companies At a Glance
- Tasks: Lead CRM strategies, manage Hubspot, and optimise customer engagement.
- Company: Join RedCloud, a trailblazer in B2B commerce with innovative AI solutions.
- Benefits: Enjoy 25 days annual leave, enhanced pension, private healthcare, and stock options.
- Why this job: Be part of a dynamic team shaping the future of global trade while fostering creativity.
- Qualifications: 3-5 years in CRM management; proficiency in Hubspot and strong analytical skills required.
- Other info: We value unique experiences; apply even if you don't meet every requirement.
The predicted salary is between 36000 - 60000 £ per year.
About RedCloud
We are revolutionizing B2B commerce by delivering scalable, innovative solutions that empower businesses to grow and thrive in a competitive landscape. Our AI powered platform streamlines logistics, payments, and supply chain operations, making it easier for companies to connect, transact, and succeed. With a diverse and dynamic team, we’re committed to driving impact, fostering collaboration, and shaping the future of global trade.
Key Responsibilities:
CRM Strategy & Execution
- Develop and implement CRM strategies to support customer acquisition, retention, and growth.
- Align CRM initiatives with local marketing plans, product launches and campaigns
CRM System Management
- Lead our Hubspot, configuration and information architecture
- Leverage new AI driven Hubspot features where possible to help us scale efficiently.
- Maximise data quality & integrity, system optimization, and integration with other tools (e.g.website webforms, Segment / Twillio), using Hubspot workflows to keep data organised, segmented and clean.
- Deliver email alerts to marketing & sales teams and leadership based on key events in Hubspot.
Customer Segmentation & Targeting
- Create and maintain customer segments aligned to our Ideal Customer Profiles (ICP), based on demographics and behaviour.
- Personalize communications and campaigns for different segments.
Campaign & Sales pipeline Management
- Plan and execute email and multi-channel campaigns to nurture leads and engage prospects and customers based on lifecycle stage, using nurture sequences to automate engagement where possible
- Monitor campaign performance and optimize based on KPIs (open rates, CTR, conversion, etc.).
- Work with sales leadership to oversee sales pipeline with Hubspot from MQLto deal closure; ensuring sales people are enabled on Hubspot use
Sales Pipeline Operations
- Work with sales leadership to oversee sales pipeline with Hubspot from MQLto deal closure; making appropriate reporting dashboards available
- Train and support sales teams on use of Hubspot sales features from MQL acceptance to close, including appropriate use of notes, update fields and attachments.
Data Analysis & Reporting
- Analyze customer data to identify trends, opportunities, and risks.
- Provide regular reports and insights to stakeholders.
Collaboration & Enablement
- Work closely with Sales, Marketing, and Customer Success teams.
- Train and support internal users on CRM best practices.
What you’ll need:
- Education:Ideally Bachelor’s degree in Marketing, Business, IT, or related field.
- Experience:3–5+ years in CRM management, preferably with a mixture of B2B and B2C experience in marketing and/or sales (some of our customers behave more like consumers)
- Technical Skills:Proficiency in CRM platforms – ideally Hubspot, marketing automation tools, and data analytics.
- Adoption of AI tools to scale and improve marketing & sales performance
- Soft Skills:Strong analytical thinking, communication, influence, project management, and stakeholder collaboration skills
KPIs / Success Metrics:
- CRM adoption and usage rates within marketing & sales
- Marketing lead generation, conversion and pipeline contribution
- Campaign performance metrics
- Data quality and system uptime
Even if you don’t meet every requirement, we still encourage you to apply. Your unique experiences and perspectives might be just what we’re looking for.
Benefits
Working with a pioneering provider of eCommerce solutions you will have the opportunity to join an international company who are growing massively, we encourage ambition and creativity.
Plus, you will get:
- 25 Days Annual leave, increasing to 26 days after 12 months in the business
- Enhanced CompanyPension (Matched up to 5% & Salary Sacrifice)
- Healthcare Cashplan with Medicash
- Private Healthcare with Aviva
- Life Insurance with AIG
- Happl, our benefit platform which provides access to pre-negotiated discounts on a wide variety of services including entertainment, food, and fitness.
- Stock / Equity
Check out the links below to see what our CEO Justin Floyd has to say about our plans for growth for the year ahead, and to see our latest video on the mission we’re on!
RedCloud I Red101 App I Open Commerce
#J-18808-Ljbffr
CRM Manager Marketing · London · employer: RedCloud
Contact Detail:
RedCloud Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager Marketing · London ·
✨Tip Number 1
Familiarise yourself with HubSpot and its latest AI features. Since the role heavily involves managing HubSpot, demonstrating your knowledge of its functionalities and how to leverage AI tools can set you apart from other candidates.
✨Tip Number 2
Showcase your experience in customer segmentation and targeting. Prepare examples of how you've successfully personalised communications for different customer segments in previous roles, as this is a key responsibility in the job.
✨Tip Number 3
Highlight your analytical skills by discussing specific instances where you've analysed customer data to identify trends or opportunities. Being able to provide insights based on data will be crucial for this position.
✨Tip Number 4
Emphasise your collaborative spirit. This role requires working closely with various teams, so sharing experiences where you've successfully collaborated across departments can demonstrate your fit for the company culture.
We think you need these skills to ace CRM Manager Marketing · London ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management, particularly with Hubspot and B2B/B2C marketing. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of RedCloud's mission and how your skills align with their needs. Mention specific examples of past successes in CRM strategy and execution.
Showcase Technical Skills: Emphasise your proficiency in CRM platforms and any experience with AI tools. Provide examples of how you've used data analytics to drive marketing performance and improve customer engagement.
Highlight Collaboration Experience: Discuss your experience working with cross-functional teams, especially in sales and marketing. Illustrate how you’ve trained others on CRM best practices and contributed to team success.
How to prepare for a job interview at RedCloud
✨Know Your CRM Tools
Familiarise yourself with Hubspot and any other CRM tools mentioned in the job description. Be prepared to discuss your experience with these platforms, especially how you've used them to improve customer engagement and data management.
✨Showcase Your Analytical Skills
Since data analysis is a key part of the role, come ready to share examples of how you've used data to drive decisions in previous positions. Highlight specific metrics you’ve improved and how you measured success.
✨Understand B2B and B2C Dynamics
The role requires a mix of B2B and B2C experience. Be prepared to discuss how your past experiences align with both types of customers and how you can tailor CRM strategies accordingly.
✨Prepare for Collaboration Questions
Collaboration is crucial in this role. Think of examples where you've successfully worked with sales, marketing, or customer success teams. Be ready to explain how you facilitated communication and drove results through teamwork.
