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- Tasks: Own offline marketing performance and drive customer growth through data-driven strategies.
- Company: Join the UK's leading direct-to-consumer brand with a heritage of success.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on marketing strategy and see your insights drive growth.
- Qualifications: Experience in offline marketing and strong analytical skills required.
- Other info: Collaborate with top media agencies and influence key stakeholders.
The predicted salary is between 50000 - 65000 £ per year.
Our client is the UK’s leading brand in its category - a heritage direct-to-consumer business experiencing consistent double-digit growth and entering an exciting phase of investment to scale its offline marketing. This is a high-impact role at the intersection of marketing strategy, performance, and analytics. You’ll own how offline channels drive customer growth - shaping where investment goes, understanding what works, and continuously improving performance through data. You won’t be hands-on buying media. Instead, you’ll work closely with a specialist agency, focusing on strategy, optimisation and insight to maximise return on spend.
The Role
You’ll take full ownership of offline marketing performance across channels including direct mail, door drops, TV, radio and OOH. Your focus will be to plan effectively, measure rigorously, and optimise continuously.
- Key responsibilities include:
- Develop and own the offline channel strategy and planning, aligned to growth and budget targets
- Performance & Measurement
- Define success metrics and lead reporting across CPA, ROI, and channel effectiveness
- Translate data into clear, actionable insights for the wider business
- Customer Insight & Targeting
- Use data to identify high-value audiences, optimise targeting, and improve conversion
- Design and run structured tests across channels (creative, audience, format, frequency)
- Identify incremental impact and continuously improve performance
- Agency & Stakeholder Management
- Partner with media agencies and internal teams to ensure strong execution and alignment
- Influence senior stakeholders through clear, insight-led recommendations
About You
You’re a commercially minded marketer who combines channel understanding with strong analytical thinking. You might come from an agency or in-house background, and you’re comfortable owning performance end-to-end. We’re looking for someone who has:
- Experience in offline marketing and/or direct response channels
- Strong understanding of performance metrics (CPA, ROI, attribution)
- Confidence working with data, reporting, and analytics tools
- Experience managing or working closely with media agencies
- Excellent communication skills and the ability to influence stakeholders
Backgrounds could include:
- Acquisition Marketing Manager
- Media Account Manager
- Marketing Analytics or Insights
Why This Role?
- Real ownership: You’ll shape how a significant offline marketing budget is invested
- Visible impact: Your insights will directly influence growth and decision-making
- Growth environment: Join a market-leading brand still scaling at pace
- Strategic exposure: Work across marketing, data, and commercial teams
Offline Marketing Performance Manager in Woking employer: RedCat Digital
Contact Detail:
RedCat Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Offline Marketing Performance Manager in Woking
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend marketing events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by researching the company and its offline marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to optimising their performance metrics.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to drive marketing decisions in the past. This will demonstrate your ability to translate insights into actionable strategies, which is key for this role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Offline Marketing Performance Manager in Woking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Offline Marketing Performance Manager. Highlight your experience in offline marketing and performance metrics like CPA and ROI, so we can see how you fit into our exciting growth phase.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about offline marketing and how your analytical skills can drive customer growth. We want to feel your enthusiasm for the role!
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to mention any tools or analytics platforms you’ve used. We love seeing how you’ve translated data into actionable insights in your previous roles.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this high-impact role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at RedCat Digital
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA and ROI. Be ready to discuss how you’ve used these metrics in past roles to drive marketing success. This shows you understand the importance of data in offline marketing.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed offline marketing strategies. Highlight your experience in planning and optimising campaigns, and be ready to explain how you measure success and adapt based on insights.
✨Communicate Clearly
Practice articulating your thoughts clearly and confidently. You’ll need to influence senior stakeholders, so being able to present your ideas and insights in a compelling way is crucial. Use real-life examples to back up your points.
✨Understand the Agency Landscape
Familiarise yourself with how to work effectively with media agencies. Be prepared to discuss your experience collaborating with them and how you ensure alignment on campaign goals and execution. This will demonstrate your ability to manage external partnerships.