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- Tasks: Own offline marketing strategy and optimise performance across channels like TV, radio, and direct mail.
- Company: UK’s leading brand in its category with a heritage direct-to-consumer model.
- Benefits: Competitive salary, growth opportunities, and the chance to shape marketing investments.
- Other info: Join a fast-paced environment with strategic exposure across teams.
- Why this job: Make a real impact on customer growth and influence key business decisions.
- Qualifications: Experience in offline marketing, strong analytical skills, and excellent communication.
The predicted salary is between 50000 - 65000 £ per year.
Our client is the UK’s leading brand in its category - a heritage direct-to-consumer business experiencing consistent double-digit growth and entering an exciting phase of investment to scale its offline marketing. This is a high-impact role at the intersection of marketing strategy, performance, and analytics. You’ll own how offline channels drive customer growth - shaping where investment goes, understanding what works, and continuously improving performance through data. You won’t be hands-on buying media. Instead, you’ll work closely with a specialist agency, focusing on strategy, optimisation and insight to maximise return on spend.
The Role
You’ll take full ownership of offline marketing performance across channels including direct mail, door drops, TV, radio and OOH. Your focus will be to plan effectively, measure rigorously, and optimise continuously.
- Key responsibilities include:
- Develop and own the offline channel strategy and planning, aligned to growth and budget targets
- Performance & Measurement
- Define success metrics and lead reporting across CPA, ROI, and channel effectiveness
- Translate data into clear, actionable insights for the wider business
- Customer Insight & Targeting
- Use data to identify high-value audiences, optimise targeting, and improve conversion
- Design and run structured tests across channels (creative, audience, format, frequency)
- Identify incremental impact and continuously improve performance
- Agency & Stakeholder Management
- Partner with media agencies and internal teams to ensure strong execution and alignment
- Influence senior stakeholders through clear, insight-led recommendations
About You
You’re a commercially minded marketer who combines channel understanding with strong analytical thinking. You might come from an agency or in-house background, and you’re comfortable owning performance end-to-end. We’re looking for someone who has:
- Experience in offline marketing and/or direct response channels
- Strong understanding of performance metrics (CPA, ROI, attribution)
- Confidence working with data, reporting, and analytics tools
- Experience managing or working closely with media agencies
- Excellent communication skills and the ability to influence stakeholders
Backgrounds could include:
- Acquisition Marketing Manager
- Media Account Manager
- Marketing Analytics or Insights
Why This Role?
- Real ownership: You’ll shape how a significant offline marketing budget is invested
- Visible impact: Your insights will directly influence growth and decision-making
- Growth environment: Join a market-leading brand still scaling at pace
- Strategic exposure: Work across marketing, data, and commercial teams
Offline Marketing Manager in Woking employer: RedCat Digital
Contact Detail:
RedCat Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Offline Marketing Manager in Woking
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend marketing events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous offline marketing successes. This will help you stand out during interviews and demonstrate your ability to drive performance and optimise strategies.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used metrics like CPA and ROI to inform your marketing decisions. This will show that you’re not just a creative thinker but also a data-driven marketer.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Offline Marketing Manager in Woking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Offline Marketing Manager. Highlight your experience in offline marketing and performance metrics like CPA and ROI. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about offline marketing and how your analytical skills can drive customer growth. Let us know what excites you about this role!
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to mention any tools or methods you’ve used to measure performance and derive insights. We love candidates who can turn numbers into actionable strategies!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at RedCat Digital
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA and ROI. Be ready to discuss how you’ve used these metrics in past roles to drive marketing success. This shows you understand the importance of data in offline marketing.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed offline marketing strategies. Highlight your experience with direct mail, TV, or radio campaigns, and be ready to explain how you measured their effectiveness and optimised them for better results.
✨Understand the Agency Landscape
Since you'll be working closely with media agencies, brush up on how to manage these relationships effectively. Think of examples where you’ve collaborated with agencies to achieve marketing goals, and be prepared to discuss how you ensure alignment and execution.
✨Communicate with Confidence
Practice articulating your insights clearly and confidently. You’ll need to influence senior stakeholders, so think about how you can present data-driven recommendations in a compelling way. Use storytelling techniques to make your points resonate.