At a Glance
- Tasks: Own offline marketing strategy and optimise performance across channels like TV, radio, and direct mail.
- Company: UK’s leading heritage brand with a focus on direct-to-consumer growth.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Join a fast-growing team with strategic exposure across various departments.
- Why this job: Make a real impact on marketing strategies and drive customer growth.
- Qualifications: Experience in offline marketing and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
Our client is the UK’s leading brand in its category - a heritage direct-to-consumer business experiencing consistent double-digit growth and entering an exciting phase of investment to scale its offline marketing. This is a high-impact role at the intersection of marketing strategy, performance, and analytics.
You’ll own how offline channels drive customer growth - shaping where investment goes, understanding what works, and continuously improving performance through data. You won’t be hands-on buying media. Instead, you’ll work closely with a specialist agency, focusing on strategy, optimisation and insight to maximise return on spend.
The Role
You’ll take full ownership of offline marketing performance across channels including direct mail, door drops, TV, radio and OOH. Your focus will be to plan effectively, measure rigorously, and optimise continuously.
- Key responsibilities include:
- Develop and own the offline channel strategy and planning, aligned to growth and budget targets
- Performance & Measurement
- Define success metrics and lead reporting across CPA, ROI, and channel effectiveness
- Translate data into clear, actionable insights for the wider business
- Customer Insight & Targeting
- Use data to identify high-value audiences, optimise targeting, and improve conversion
- Design and run structured tests across channels (creative, audience, format, frequency)
- Identify incremental impact and continuously improve performance
- Agency & Stakeholder Management
- Partner with media agencies and internal teams to ensure strong execution and alignment
- Influence senior stakeholders through clear, insight-led recommendations
About You
You’re a commercially minded marketer who combines channel understanding with strong analytical thinking. You might come from an agency or in-house background, and you’re comfortable owning performance end-to-end. We’re looking for someone who has:
- Experience in offline marketing and/or direct response channels
- Strong understanding of performance metrics (CPA, ROI, attribution)
- Confidence working with data, reporting, and analytics tools
- Experience managing or working closely with media agencies
- Excellent communication skills and the ability to influence stakeholders
Backgrounds could include:
- Acquisition Marketing Manager
- Media Account Manager
Why This Role?
- Real ownership: You’ll shape how a significant offline marketing budget is invested
- Visible impact: Your insights will directly influence growth and decision-making
- Growth environment: Join a market-leading brand still scaling at pace
- Strategic exposure: Work across marketing, data, and commercial teams
