At a Glance
- Tasks: Create compelling copy for luxury beauty and fashion across digital, print, and retail channels.
- Company: Globally recognised luxury brand with a focus on creativity and storytelling.
- Benefits: Freelance role, competitive pay, flexible working, and creative freedom.
- Other info: Exciting opportunity to work on diverse content and collaborate with creative teams.
- Why this job: Join a leading brand and showcase your writing skills in a dynamic environment.
- Qualifications: Proven copywriting experience, strong portfolio, and understanding of luxury branding.
The predicted salary is between 30000 - 40000 £ per year.
Freelance | 3 days per week | Ongoing Contract £300/day Inside IR35 London / Hybrid
We're recruiting for an experienced Copy Lead to support a globally recognised luxury beauty and fashion brand. Working approximately three days per week, you'll play a key role in creating compelling, on-brand copy across a wide range of digital, print and retail channels. This is an excellent opportunity for an accomplished copy professional who understands luxury storytelling and can write with precision, creativity and consistency across multiple customer touchpoints.
The Role
As Copy Lead, you'll be responsible for producing engaging, customer-focused content that reflects the brand's premium positioning and distinctive tone of voice. Your responsibilities will include:
- Writing copy for email campaigns, digital banners and digital cards
- Creating SEO and UX-focused copy for website content
- Producing event invitations, booking page copy and customer communications
- Developing copy for retail and travel retail marketing materials
- Writing content for e-retailer platforms
- Producing print copy for signage, brochures and customer collateral
- Creating organic and paid social media content
- Writing video scripts, subtitles and captions
- Supporting internal communications, training materials and project content
- Collaborating with marketing and creative teams to ensure all copy is accurate, engaging and aligned with brand guidelines
About You
You'll be an experienced copywriter or copy lead with a strong portfolio showcasing high-quality work across multiple channels. We're looking for someone with:
- Proven experience in a copywriting or copy lead position
- Exceptional writing, editing and proofreading skills
- Experience creating content across digital, print, CRM and social channels
- A strong understanding of SEO and UX copywriting principles
- Previous experience working within luxury, premium, beauty, fashion or lifestyle brands
- Outstanding attention to detail and an ability to adapt tone of voice to different audiences while maintaining brand consistency
- Excellent organisational skills with the ability to manage multiple projects and deadlines
- Strong communication and stakeholder management skills
This is an exciting opportunity to contribute to the creative output of one of the world's leading luxury brands, working on a diverse range of content that reaches customers across digital, retail and print environments.
Copy Lead (Freelance) in Slough employer: RedCat Digital
Join a globally recognised luxury beauty and fashion brand as a Copy Lead, where creativity meets excellence in a vibrant hybrid work environment in London. Enjoy the flexibility of freelance work while contributing to high-impact projects that shape the brand's narrative across various channels. With a strong emphasis on employee growth and collaboration, this role offers a unique opportunity to refine your craft within a prestigious setting, making it an ideal choice for passionate copy professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Copy Lead (Freelance) in Slough
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Copy Lead (Freelance) in Slough
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to RedCat Digital.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer RedCat Digital and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Copy Lead (Freelance) at RedCat Digital.
How to prepare for a job interview at RedCat Digital
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at RedCat Digital.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for RedCat Digital. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at RedCat Digital.
