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- Tasks: Lead paid media strategies and optimise marketing budgets for maximum impact.
- Company: Dynamic media company focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a collaborative culture that values creativity and data-driven decision making.
- Why this job: Make a real impact in a high-profile media environment with a talented team.
- Qualifications: Proven leadership in marketing, strong background in paid media, and excellent communication skills.
The predicted salary is between 60000 - 80000 £ per year.
You’ll lead the development and execution of integrated marketing and communications strategies, ensuring alignment with broader business goals, revenue targets, and brand positioning.
Key Responsibilities
- Own paid media strategy, ensuring optimal performance and strong relationships with platform partners (e.g. Google & Meta)
- Provide clear leadership and direction across marketing and communications activity
- Manage and develop a team of editors, including oversight of flagship content initiatives
- Lead coaching and training to strengthen team capability and performance
- Manage and optimise marketing budgets to drive efficiency and results
- Oversee cross-channel strategy, including digital, CRM, and email marketing
- Champion data-driven decision making, using insights to shape strategy and identify growth opportunities
- Rebuild and optimise email marketing programmes, including segmentation and automation strategies
- Establish operational excellence through clear processes and scalable ways of working
- Act as a senior stakeholder partner, confidently communicating strategy and performance across leadership teams
- Drive a high-performance, accountable team culture
- Ensure marketing activity strengthens brand equity and delivers a consistent, high-quality customer experience
- Collaborate with creative freelancers and agencies to maintain outstanding creative output
About You
- Proven leadership experience in marketing and communications roles
- Strong background in paid media and performance marketing
- Experience managing budgets and delivering against revenue targets
- Expertise in CRM, email marketing, and customer segmentation
- Data-driven mindset with strong analytical capabilities
- Excellent stakeholder management and communication skills
- Ability to prioritise effectively and deliver results quickly
- Experience working with cross-functional teams and external partners
If you’re immediately available (or available at short notice) and ready to make an impact in a high-profile media environment, please apply.
Paid Media Marketing Lead employer: RedCat Digital
Contact Detail:
RedCat Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with paid media. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in paid media and performance marketing. Use real data and results to demonstrate how you've driven success in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can enhance their paid media efforts and align with their business goals. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Paid Media Marketing Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in paid media and performance marketing. We want to see how your skills align with our goals, so don’t hold back on showcasing your achievements!
Showcase Leadership Skills: Since this role involves leading a team, it’s crucial to demonstrate your leadership experience. Share specific examples of how you've managed teams and driven results in previous roles. We love to see how you’ve made an impact!
Be Data-Driven: We’re all about data at StudySmarter! Highlight your analytical capabilities and how you’ve used data to shape marketing strategies. This will show us that you can make informed decisions that drive performance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at RedCat Digital
✨Know Your Paid Media Inside Out
Make sure you’re well-versed in the latest trends and best practices in paid media marketing. Brush up on your knowledge of platforms like Google and Meta, as well as any recent changes in their algorithms or advertising policies. This will show that you’re proactive and ready to lead the strategy.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Think about specific instances where you’ve coached team members or managed cross-functional projects. Highlighting your leadership style and how it aligns with the company’s culture can really set you apart.
✨Be Data-Driven
Since this role emphasises a data-driven mindset, come prepared with examples of how you’ve used analytics to inform your marketing strategies. Discuss specific metrics you’ve tracked and how they influenced your decisions. This will demonstrate your analytical capabilities and commitment to performance.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing complex strategies or performance metrics. Being able to communicate effectively with stakeholders is crucial, so consider doing mock interviews to refine your delivery and ensure you come across as confident and knowledgeable.