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For Companies At a Glance
- Tasks: Lead marketing tech initiatives to boost customer experience and optimise strategies.
- Company: Join a leading brand with millions of customers and a strong market presence.
- Benefits: Enjoy hybrid work, competitive salary, bonuses, and a generous benefits package.
- Why this job: Be part of a digital transformation journey with great career progression opportunities.
- Qualifications: Experience in marketing tech, strong analytical skills, and project management expertise required.
- Other info: Work closely with diverse teams and stay ahead of industry trends.
The predicted salary is between 40000 - 60000 £ per year.
Working for a huge brand with millions of customers, the Marketing Technology Manager will drive adoption and commercialisation of marketing technology platforms, including CRO, customer data platforms, and overall optimisation activities. You will work closely with adjacent marketing teams to deliver data-driven solutions that enhance customer experience, maximise conversions, and increase the value of marketing investments.
The Marketing Technology Manager will be responsible for:
- Optimisation and data-driven decision making, conducting website and campaign performance analysis to generate actionable insights and optimise marketing strategies across key touchpoints (website, email, paid media, etc.)
- Martech adoption and commercialisation, working with internal teams to ensure marketing technology capabilities align with business priorities
- Refining audience segmentation, integrating new data sources and driving personalisation initiatives to improve customer engagement and commercial outcomes
- Planning, managing, and implementing an A/B testing and personalisation roadmap to improve user experience and conversion rates
- Building strong relationships with internal stakeholders, ensuring alignment on marketing technology strategy and best practices
- Owning and delivering martech related projects on time and within budget, ensuring efficiency and governance
- Staying ahead of industry trends, adopting new martech tools and methodologies to enhance marketing effectiveness
The Marketing Technology Manager will have:
- Proven experience in marketing technology and optimisation
- Great stakeholder management and communication skills
- Good analytical skills and a data driven mindset
- Project management experience
- Ability to influence and collaborate with teams across the business
- Experience in a martech manager or technology focused marketing manager role or similar
This is a great opportunity for a talented Marketing Technology Manager to join a market leading brand at a very exciting point in their marketing and digital transformation journey. They can offer great career progression opportunities and a generous benefits package.
Marketing Technology Manager employer: RedCat Digital
Contact Detail:
RedCat Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager
✨Tip Number 1
Familiarise yourself with the latest marketing technology trends and tools. Being knowledgeable about platforms like customer data platforms and conversion rate optimisation will show that you're proactive and ready to drive adoption in our team.
✨Tip Number 2
Network with professionals in the marketing technology space. Attend industry events or webinars to connect with others who are already in similar roles. This can provide you with insights and potentially valuable referrals.
✨Tip Number 3
Prepare to discuss your experience with A/B testing and personalisation initiatives. Be ready to share specific examples of how you've improved user experience and conversion rates in previous roles, as this will demonstrate your hands-on expertise.
✨Tip Number 4
Showcase your stakeholder management skills by preparing to discuss how you've collaborated with different teams in the past. Highlighting your ability to influence and align various departments will be crucial for this role.
We think you need these skills to ace Marketing Technology Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing technology and optimisation. Use specific examples that demonstrate your analytical skills and project management experience, as these are key for the Marketing Technology Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with the responsibilities outlined in the job description, particularly your experience with martech adoption and stakeholder management.
Showcase Data-Driven Achievements: When detailing your previous roles, focus on quantifiable achievements related to data-driven decision making and optimisation. Highlight any successful A/B testing or personalisation initiatives you've led, as these will resonate well with the hiring team.
Research Industry Trends: Familiarise yourself with the latest trends in marketing technology. Mentioning specific tools or methodologies in your application can demonstrate your proactive approach and commitment to staying ahead in the field.
How to prepare for a job interview at RedCat Digital
✨Showcase Your Analytical Skills
As a Marketing Technology Manager, you'll need to demonstrate your ability to analyse data and derive actionable insights. Be prepared to discuss specific examples of how you've used data to optimise marketing strategies in previous roles.
✨Understand the Martech Landscape
Familiarise yourself with the latest marketing technology tools and trends. During the interview, mention any relevant platforms you’ve worked with and how they can be leveraged to enhance customer experience and drive conversions.
✨Highlight Stakeholder Management Experience
Strong communication and relationship-building skills are crucial for this role. Prepare examples of how you've successfully collaborated with different teams or stakeholders to align on marketing technology strategies.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and project management skills. Think of scenarios where you've had to manage martech projects, implement A/B testing, or refine audience segmentation, and be ready to discuss your approach and outcomes.
