At a Glance
- Tasks: Lead performance marketing strategy and manage a multi-million £ media budget.
- Company: Join a large, dynamic consumer travel business with a focus on innovation.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape marketing strategies.
- Other info: Exciting opportunity for career growth in a thriving sector.
- Why this job: Make a significant impact in a fast-paced industry while leading a talented team.
- Qualifications: Experience in performance marketing and managing large budgets is essential.
The predicted salary is between 80000 - 100000 £ per year.
We're looking for a Head of Performance Marketing to lead the strategy and own a significant annual media budget (tens of millions £) across paid search, brand channels, meta search, affiliates and programmatic for a large, complex consumer travel business.
You’ll lead a team of 10 covering paid search, digital channels, meta search and a small marketing analytics function. Paid search is the largest single channel at around 50% of spend, with the rest split across brand channels (TV, radio, OOH, paid social), meta search, affiliates and programmatic/display.
The Head of Performance Marketing will have:
- Experience leading performance marketing strategy at large complex businesses
- Ideally come from travel or airline, if not strong candidates from other backgrounds will be considered e.g. retail, ecommerce, telco, finance
- Managed significant budgets
- Deep paid search expertise
- Excellent analytical skills and a data driven mindset
Head of Performance Marketing employer: RedCat Digital
RedCat Digital is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the marketing landscape. With a strong emphasis on employee growth and development, team members are encouraged to expand their skills and take on new challenges, all while enjoying the benefits of working in a collaborative environment. Located in a vibrant area, employees also benefit from a supportive community that values creativity and results-driven performance.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RedCat Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RedCat Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RedCat Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RedCat Digital. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RedCat Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RedCat Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about RedCat Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RedCat Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RedCat Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RedCat Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
