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- Tasks: Lead the digital subscription funnel and optimise customer journeys for B2B growth.
- Company: Join a high-performing, customer-centric business focused on digital growth.
- Benefits: Enjoy a flexible, hybrid work environment with autonomy and ownership.
- Why this job: Make a real impact on business growth while collaborating with a motivated team.
- Qualifications: 5+ years in ecommerce or digital performance marketing, with a focus on B2B subscriptions.
- Other info: Ideal for those passionate about experimentation and continuous improvement.
The predicted salary is between 43200 - 72000 £ per year.
Seeking a data-driven Ecommerce Manager to take ownership of the digital subscription funnel—from discovery to conversion—and drive growth across business information platforms, memberships, and events.
- Optimise the customer journey from search-led content discovery to subscription purchase
- Improve site UX and reduce friction in the checkout process
- Collaborate with developers to enhance ecommerce performance
- Use analytics tools to monitor and analyse performance
- Align SEO and content strategies with ecommerce goals
Requirements:
- 5+ years of experience in ecommerce, CRO, or digital performance marketing
- Strong background in B2B subscription products or B2B eCommerce
- Proven experience improving conversion rates through A/B testing and funnel analysis
- Understanding of SEO and how content can drive conversions
- Strong collaboration skills to work across marketing, tech, and design teams
- A mindset focused on experimentation, testing, and continuous improvement
Help shape the digital growth strategy of a high-performing, customer-centric business. Collaborate with a smart, motivated marketing and product team. Work in a flexible, hybrid environment with autonomy and ownership. Have a real, measurable impact on business growth and customer success.
If this sounds like you and you have a track record in B2B environments, either from a subscription-based perspective or an eCommerce environment, then please hit APPLY.
Head of E-commerce B2B employer: RedCat Digital
Contact Detail:
RedCat Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-commerce B2B
✨Tip Number 1
Familiarise yourself with the latest trends in B2B eCommerce and subscription models. Understanding the nuances of this sector will help you speak confidently about strategies that can drive growth during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've improved conversion rates in previous roles. Highlight your experience with A/B testing and funnel analysis, as these are crucial for the Head of E-commerce position.
✨Tip Number 3
Showcase your collaboration skills by preparing to talk about past projects where you worked closely with tech and design teams. This will demonstrate your ability to enhance eCommerce performance through teamwork.
✨Tip Number 4
Be ready to discuss how you align SEO and content strategies with eCommerce goals. Having a clear understanding of how content drives conversions will set you apart from other candidates.
We think you need these skills to ace Head of E-commerce B2B
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B eCommerce and subscription growth. Focus on specific achievements, such as improving conversion rates or optimising customer journeys, to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about eCommerce and how your background aligns with the company's goals. Mention your experience with A/B testing and SEO strategies, and how you can contribute to their digital growth strategy.
Showcase Data-Driven Achievements: Include quantifiable results in your application that showcase your data-driven approach. For example, mention specific percentages of conversion rate improvements or successful projects that enhanced user experience.
Highlight Collaboration Skills: Since the role requires collaboration across various teams, emphasise your teamwork experiences. Share examples of how you've worked with marketing, tech, and design teams to achieve common goals in previous roles.
How to prepare for a job interview at RedCat Digital
✨Showcase Your Data-Driven Mindset
As a Head of E-commerce B2B, it's crucial to demonstrate your ability to leverage data in decision-making. Be prepared to discuss specific examples where you've used analytics to optimise the customer journey or improve conversion rates.
✨Highlight Your Experience with A/B Testing
Since the role requires proven experience in improving conversion rates through A/B testing, come equipped with case studies or examples of tests you've conducted. Explain the hypothesis, the process, and the results to showcase your analytical skills.
✨Discuss Collaboration Across Teams
Collaboration is key in this role. Prepare to talk about how you've successfully worked with marketing, tech, and design teams in the past. Share specific instances where your collaboration led to improved ecommerce performance or customer satisfaction.
✨Demonstrate Your Understanding of SEO
Since aligning SEO and content strategies with ecommerce goals is essential, be ready to discuss your approach to SEO. Talk about how you've integrated SEO into your previous roles and how it has driven conversions for B2B subscription products.
