At a Glance
- Tasks: Own offline marketing performance and drive customer growth through data-driven strategies.
- Company: Join the UK's leading brand in a dynamic, growth-focused environment.
- Benefits: Competitive salary, bonus, and flexible hybrid working options.
- Other info: Collaborate with top agencies and influence key stakeholders in a fast-paced setting.
- Why this job: Make a real impact on marketing strategy and see your insights drive growth.
- Qualifications: Experience in offline marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Our client is the UK’s leading brand in its category - a heritage direct-to-consumer business experiencing consistent double-digit growth and entering an exciting phase of investment to scale its offline marketing. This is a high-impact role at the intersection of marketing strategy, performance, and analytics. You’ll own how offline channels drive customer growth - shaping where investment goes, understanding what works, and continuously improving performance through data.
You won’t be hands-on buying media. Instead, you’ll work closely with a specialist agency, focusing on strategy, optimisation and insight to maximise return on spend.
The Role
You’ll take full ownership of offline marketing performance across channels including direct mail, door drops, TV, radio and OOH. Your focus will be to plan effectively, measure rigorously, and optimise continuously.
Key responsibilities include:
- Offline Acquisition Strategy - Develop and own the offline channel strategy and planning, aligned to growth and budget targets.
- Performance & Measurement - Define success metrics and lead reporting across CPA, ROI, and channel effectiveness. Translate data into clear, actionable insights for the wider business.
- Customer Insight & Targeting - Use data to identify high-value audiences, optimise targeting, and improve conversion.
- Test & Learn / Optimisation - Design and run structured tests across channels (creative, audience, format, frequency). Identify incremental impact and continuously improve performance.
- Agency & Stakeholder Management - Partner with media agencies and internal teams to ensure strong execution and alignment. Influence senior stakeholders through clear, insight-led recommendations.
About You
You’re a commercially minded marketer who combines channel understanding with strong analytical thinking. You might come from an agency or in-house background, and you’re comfortable owning performance end-to-end.
We’re looking for someone who has:
- Experience in offline marketing and/or direct response channels.
- Strong understanding of performance metrics (CPA, ROI, attribution).
- Confidence working with data, reporting, and analytics tools.
- Experience managing or working closely with media agencies.
- Excellent communication skills and the ability to influence stakeholders.
Backgrounds could include:
- Acquisition Marketing Manager
- Media Account Manager
- Marketing Analytics or Insights
Why This Role?
- Real ownership: You’ll shape how a significant offline marketing budget is invested.
- Visible impact: Your insights will directly influence growth and decision-making.
- Growth environment: Join a market-leading brand still scaling at pace.
- Strategic exposure: Work across marketing, data, and commercial teams.
Woking / hybrid (3 days in office) £50-65k + bonus + benefits
Marketing Effectiveness Manager in Guildford employer: RedCat Digital
As the UK’s leading brand in its category, our client offers a dynamic and growth-oriented work environment where you can truly make an impact. With a strong focus on employee development and a culture that values data-driven decision-making, you'll have the opportunity to shape marketing strategies while collaborating with talented professionals. Located in Woking, this role provides a unique blend of strategic exposure and hands-on ownership, making it an excellent place for marketers looking to advance their careers in a supportive and innovative setting.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Effectiveness Manager in Guildford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend marketing events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s marketing strategies. Understand their offline channels and think about how you can contribute to their growth. Bring your insights to the table – they’ll love your proactive approach!
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive marketing performance in the past. Use specific examples that highlight your ability to optimise campaigns and improve ROI.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate marketers who want to make an impact in a growing environment.
We think you need these skills to ace Marketing Effectiveness Manager in Guildford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Effectiveness Manager. Highlight your experience in offline marketing and performance metrics, showing us how you've driven growth in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills align with our needs. Be specific about your experience with data-driven insights and agency collaboration.
Showcase Your Analytical Skills:Since this role is all about performance and analytics, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to inform marketing strategies and improve ROI in past positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at RedCat Digital
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA and ROI. Be ready to discuss how you’ve used these metrics in past roles to drive marketing effectiveness. This shows you understand the importance of data in shaping strategy.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed offline marketing strategies. Highlight your experience with direct mail, TV, or radio campaigns, and be ready to explain how you measured their success and optimised performance.
✨Understand the Agency Landscape
Since this role involves working closely with media agencies, brush up on your knowledge of agency dynamics. Be prepared to discuss how you’ve collaborated with agencies in the past and how you ensured alignment on campaign goals.
✨Communicate with Confidence
Practice articulating your insights clearly and concisely. You’ll need to influence senior stakeholders, so demonstrate your ability to present data-driven recommendations effectively. Use storytelling techniques to make your points memorable.
