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- Tasks: Lead a team to create and optimise automated marketing journeys for a leading travel brand.
- Company: Join RedCat Digital, a market leader in the travel industry, expanding globally.
- Benefits: Enjoy hybrid working options and a dynamic work environment with growth opportunities.
- Why this job: Make an impact on customer experience while working with cutting-edge marketing automation tools.
- Qualifications: Experience in CRM and automated campaigns is essential; travel or retail backgrounds preferred.
- Other info: This role offers a chance to shape customer journeys and drive engagement internationally.
The predicted salary is between 28800 - 48000 £ per year.
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This range is provided by RedCat Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Working for a market leading travel brand, the CRM Manager will design, deliver and optimise automated marketing journeys that will increase customer satisfaction, drive engagement and unlock commercial value. The role will be a mix of working on automation of existing “classic” journeys (e.g. abandon basket), as well as building out brand new automations.
You’ll lead a small team of CRM specialists, delivering best in class campaigns (both in the UK and internationally) that enhance the customer experience and boost lifetime value through a wide range of automated messaging across the full customer lifecycle.
The CRM Manager will be responsible for:
- Building and leading a top tier CRM automation strategy aligned with commercial goals
- Mapping out critical customer journey touchpoints and creating tailored communications that delight, inform, and convert
- Setting up, managing and refining automated workflows across email and other communication channels, ensuring the right message hits at the right moment
- Developing targeted lifecycle campaigns that support customers from their very first interaction through to becoming loyal repeat customers
- Continuously testing, measuring and optimising automation journeys to maximise impact on retention and revenue
- Managing and developing a talented team of CRM specialists
- Working closely with the wider marketing team
The CRM Manager will have:
- Experience in CRM, particularly automated campaigns
- Strong understanding and experience of marketing automation tools and platforms
- Candidates could come from industries like travel, retail, ecommerce, hospitality, gaming, etc.
- Could have come from other roles like Marketing Automation Manager, Email Marketing Manager, etc.
This is a great opportunity for a talented CRM Manager to join a travel industry leader that is going from strength to strength and expanding into new markets internationally.
London / hybrid
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Retail, Travel Arrangements, and Hospitality
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CRM Manager - Automation employer: RedCat Digital
Contact Detail:
RedCat Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Automation
✨Tip Number 1
Familiarise yourself with the latest marketing automation tools and platforms. Being well-versed in these technologies will not only boost your confidence but also demonstrate your expertise during discussions with potential employers.
✨Tip Number 2
Network with professionals in the CRM and marketing automation space. Attend industry events or webinars to connect with others, share insights, and learn about the latest trends that could give you an edge in your application.
✨Tip Number 3
Showcase your experience with automated campaigns by preparing case studies or examples of successful projects you've led. This will help you articulate your value and how you can contribute to the team at StudySmarter.
✨Tip Number 4
Stay updated on the travel industry's current trends and challenges. Understanding the market landscape will allow you to tailor your approach and demonstrate your strategic thinking during interviews.
We think you need these skills to ace CRM Manager - Automation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and automated campaigns. Use specific examples from your past roles that demonstrate your ability to design and optimise marketing journeys.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and automation. Mention how your skills align with the responsibilities outlined in the job description, such as leading a team and developing targeted lifecycle campaigns.
Showcase Your Technical Skills: Detail your experience with marketing automation tools and platforms. If you have worked with specific software, mention it and explain how you used it to enhance customer engagement and retention.
Highlight Leadership Experience: Since the role involves managing a team, emphasise any leadership experience you have. Discuss how you've successfully led teams in the past and the impact of your leadership on campaign success.
How to prepare for a job interview at RedCat Digital
✨Showcase Your Automation Expertise
Be prepared to discuss your experience with marketing automation tools and platforms. Highlight specific campaigns you've managed, focusing on how you optimised automated workflows to enhance customer engagement.
✨Understand Customer Journeys
Familiarise yourself with the concept of customer journey mapping. Be ready to explain how you would identify critical touchpoints and create tailored communications that resonate with customers at each stage.
✨Demonstrate Leadership Skills
As you'll be leading a team, it's essential to convey your leadership style. Share examples of how you've developed and managed teams in the past, particularly in delivering successful CRM campaigns.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in previous roles and how you overcame them, especially in relation to retention and revenue optimisation.
