At a Glance
- Tasks: Create impactful digital content for business banking, driving customer engagement and simplifying complex financial topics.
- Company: Join a leading financial services organisation with a collaborative marketing team.
- Benefits: Gain exposure to high-profile projects and develop your skills in SEO and digital marketing.
- Other info: 12-month contract with opportunities for professional development and career growth.
- Why this job: Make a real impact on business growth while working in a supportive and dynamic environment.
- Qualifications: Experience in digital copywriting and a strong understanding of SEO principles required.
The predicted salary is between 35000 - 45000 £ per year.
We are seeking an experienced Digital Copywriter to join a leading financial services organisation on a 12-month fixed term contract. This is an exciting opportunity to create impactful, customer-focused content that helps businesses navigate growth, change, and digital transformation. Working within a collaborative marketing team, you will be responsible for producing high-quality digital content across a range of owned channels. You'll play a key role in driving customer engagement, supporting SEO performance, enhancing brand authority, and delivering content that simplifies complex financial products and services for business audiences. This role offers the opportunity to work closely with marketing, product, digital, data, and insight teams to create content that supports business growth and customer success.
Key Responsibilities
- Create clear, compelling, and compliant digital content for business banking audiences across websites, landing pages, campaigns, and content hubs.
- Develop SEO-focused content that improves organic search performance, visibility, and customer engagement.
- Produce insight-led articles, guides, educational content, and thought leadership pieces that strengthen brand credibility and customer understanding.
- Translate complex financial products and services into simple, accessible, customer-friendly language.
- Collaborate with SEO specialists, product experts, designers, and digital marketers to deliver integrated content solutions.
- Ensure all content aligns with brand guidelines, tone of voice requirements, and regulatory standards.
- Edit, proofread, and optimise content to maintain exceptional standards of quality, accuracy, accessibility, and consistency.
- Use analytics, performance data, and customer insights to continuously improve content effectiveness.
- Support campaign planning and content calendar development in line with wider business objectives.
- Manage multiple projects and deadlines within a fast-paced environment.
- Stay informed on emerging digital content trends, platform developments, and industry best practices.
Skills & Experience Required
- Proven experience in digital copywriting, content creation, or content marketing, ideally within financial services, B2B environments, or other regulated industries.
- Strong understanding of SEO principles, keyword research, and search-led content optimisation.
- Exceptional writing, editing, and storytelling skills, with the ability to adapt content for different audiences and channels.
- Knowledge of user journeys, conversion-focused content, and customer experience best practices.
- Experience using Large Language Models (LLMs) and AI-assisted content tools responsibly and effectively.
- Strong attention to detail, particularly when working within regulated or compliance-driven environments.
- Ability to collaborate effectively with cross-functional stakeholders, including marketing, product, compliance, legal, and digital teams.
- Data-literate mindset with experience using analytics and performance metrics to inform content decisions.
- Highly organised, proactive, and capable of managing multiple priorities simultaneously.
- Commercial awareness and an interest in how content supports business growth and customer engagement.
- Degree qualification in Marketing, Communications, Journalism, or a related discipline, or equivalent professional experience.
What's on Offer
- Opportunity to work with a recognised financial services organisation.
- High-profile digital content projects with significant business impact.
- Collaborative and supportive team environment.
- Exposure to SEO, content strategy, customer experience, and digital marketing initiatives.
- 12-month fixed term contract with the potential to make a meaningful contribution to a major business banking proposition.
Copywriter in Birmingham employer: RedCat Digital
Join a leading financial services organisation that values creativity and collaboration, offering a dynamic work environment where your digital copywriting skills can truly shine. With a focus on employee growth, you will have the opportunity to engage in high-profile projects that drive business impact while working alongside talented professionals in a supportive team culture. This 12-month fixed term contract not only allows you to contribute to meaningful content but also provides exposure to innovative digital marketing strategies and SEO initiatives, making it an excellent place for career development.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter in Birmingham
✨Join Financial Networking Events
Jump into local finance meetups and conferences — they’re a goldmine for temporary roles in banking and financial services. You can chat with industry professionals and even get leads on upcoming opportunities that might not be posted online yet.
✨Utilise Temp Agencies Specialised in Finance
Reach out to temp agencies that focus on the banking sector. They often have strong ties with various firms and can help you secure short-term gigs that can help beef up your CV and get your foot in the door at firms like RedCat Digital.
✨Connect with Alumni from Your Uni
Don't underestimate the power of your university’s alumni network. Many former students are working in banking and can help you find temporary roles or even offer mentorship. Reach out directly or attend alumni events to broaden your circle.
✨Stay Active on Job Boards and Company Websites
Keep your eyes peeled on job boards specifically for finance roles. Companies like RedCat Digital might post temporary positions directly on their sites, so make sure to apply there too. Set alerts to catch those roles the moment they go live!
We think you need these skills to ace Copywriter in Birmingham
Some tips for your application 🫡
Show Off Your Academic Achievements:In banking and financial services, your academic record can really make you stand out. List relevant grades, certifications, or coursework on your CV, especially if you've taken finance-related modules. This is particularly important for a temporary role where qualifications can help you shine even brighter!
Highlight Relevant Experience:If you’ve done any internships, part-time roles, or even coursework that aligns with banking or finance, make sure you include those! Showcase specific tasks where you used quantitative skills or analytical thinking, as this is what the hiring managers at RedCat Digital will be keen to see in your application.
Tailor Your Cover Letter Purposefully:When writing your cover letter, focus on why you’re interested in a temporary position at RedCat Digital. Let them know how you can quickly adapt to the team's needs and how eager you are to learn the ropes of the banking sector during this short stint. Your motivation and enthusiasm could really set you apart!
Be Prepared with References:For temporary roles, references can play a crucial role in your application. Make sure you’ve got a couple of references lined up who can vouch for your skills and work ethic. This helps to give RedCat Digital confidence in your short-term commitment to the role.
How to prepare for a job interview at RedCat Digital
✨Brush Up on Financial Regulations
Since this is a role in banking and financial services, be ready to discuss key regulations like MiFID, Basel III, or GDPR. These are hot topics, and your awareness of how they impact daily operations can give you a significant edge during your interview with RedCat Digital.
✨Showcase Your Analytical Skills
Prepare for interview questions that assess your analytical abilities. You might need to tackle hypothetical scenarios involving risk assessment or financial forecasting. Bringing examples of relevant projects or coursework can emphasise your practical understanding of these concepts.
✨Highlight Flexibility and Adaptability
For a temporary role, showing that you can quickly pick up new processes and tools is crucial. Be ready to discuss previous experiences where you had to adapt to changing requirements or tight deadlines, as this will reassure RedCat Digital that you’re a reliable team player.
✨Demonstrate a Willingness to Learn
In a temporary position, leaning into your eagerness to learn can really set you apart. Be prepared to share how you’re staying updated on industry trends or any additional training you've pursued. Employers appreciate candidates who are proactive about their development—even for short-term roles.
