At a Glance
- Tasks: Analyse shopper data and present insights to drive business decisions.
- Company: Join Red Bull, a dynamic brand that values diversity and innovation.
- Benefits: Gain hands-on experience, develop analytical skills, and work in a vibrant environment.
- Other info: Opportunity to grow as an insight professional and leave a lasting legacy.
- Why this job: Make an impact by turning data into actionable insights for a leading brand.
- Qualifications: Strong numerical skills, attention to detail, and a passion for consumer behaviour.
The predicted salary is between 57692 - 70512 £ per year.
SHOPPER AND CATEGORY ANALYSIS
Run regular and ad hoc analysis that supports the team's view of the shopper across Off and On Premise. Learn to use continuous data (NIQ, Circana) and shopper loyalty and panel data (Kantar) to pull and interpret the core shopper KPIs: penetration, frequency, repeat, switching, basket and source of volume. Check the numbers carefully, flag what has changed, and build towards bringing a first point of view to the manager rather than raw outputs.
STORYTELLING WITH DATA
Help turn analysis into clear, well designed outputs that people act on: headline first, evidence second, implication third. Build charts, one page summaries and presentation sections for Business Planning, customer meetings and campaign reviews, and learn to adapt the same insight for different audiences. Present findings to stakeholders during the year, starting within the team and building up to wider forums.
SUPPORTING THE AD HOC RESEARCH PROGRAMME
Provide day to day coordination for the ad hoc research programme, working alongside the manager, who owns briefs, agency selection and budget. Keep timelines, fieldwork checkpoints, stakeholder reviews and debrief logistics on track, help draft briefs and compare agency proposals, maintain the research spend tracker, and close every project with outputs stored, actions logged and the decision it informed recorded.
SUPPORTING MEASUREMENT OF ACTIVATION AND POINT OF SALE
Support the measurement framework for trade marketing assets. Help set up pre and post analysis, maintain the tracker of activations tested and their results, and gather the evidence on which point of sale, creative and communication drive trial and conversion. Write up each evaluation as a short, reusable learning so the next campaign starts from what we already know.
GETTING CLOSE TO THE SHOPPER
Spend regular time in outlet through store visits, shop-alongs and observation, alongside Field Sales and agency partners, to bring the data to life and test our assumptions. Support qualitative and quantitative fieldwork, from survey and discussion guide input to in store observation, and feed what you see back into the team's thinking.
INSIGHT OPERATIONS AND KNOWLEDGE SHARING
Help keep the insight engine running. Maintain the regular reports and dashboards, support data deliveries and quality checks with data providers, and keep the insight repository organised so anyone in the business can find what we already know. Produce a regular insight digest and, before the internship ends, document processes and hand over live work so the next intern or team member can pick it up without losing momentum.
QUALIFICATIONS
Strong numerical and analytical skills, comfortable in Excel (pivot tables, lookups, charting), careful with detail and keen to learn how to work with large data sets. Ability to turn numbers into a clear story, with good PowerPoint skills and an eye for simple, well designed visual outputs. Well organised, able to juggle several tasks and deadlines at once and keep people updated on progress. Clear written and verbal communication, and the confidence to ask questions, share a view and present your own work. Genuine curiosity about shoppers, consumers and retail, and a proactive, hands on approach to learning. Exposure to NIQ, Circana or Kantar data, research methods (surveys, focus groups, shop-alongs) or tools such as Power BI, Tableau or SQL, for example through your degree, is an advantage but not required. Interest in using AI and self-serve data tools to work faster and smarter is an advantage.
PERFORMANCE GOALS
Deliver accurate, timely analysis the team can rely on. Regular reporting and ad hoc requests turned around to agreed deadlines, with accuracy and independence growing through the year and a clear implication attached to every output. Keep the ad hoc research programme running smoothly. Timelines, trackers and project close outs kept up to date, with briefs, outputs and learnings logged in the insight repository and each project linked to the decision it informed. Grow as an insight professional. By the end of the internship, own at least one project end to end, present findings directly to stakeholders, and complete the development plan agreed with the manager. Leave the role ready to hand over. A documented handover pack covering live projects, regular reports and data processes, completed in the final month so the next intern starts strong.
ABOUT US
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
Shopper Insights Industrial Placement (12-Months) employer: redbull
Red Bull UK is an exceptional employer that fosters a dynamic and innovative work culture, encouraging creativity and collaboration among its employees. With a strong focus on personal and professional growth, team members have access to unique opportunities for development and the chance to work on exciting campaigns that resonate with audiences. Located in a vibrant environment, Red Bull UK offers a stimulating atmosphere where passion for brand storytelling meets strategic social media engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Insights Industrial Placement (12-Months)
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag redbull when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at redbull.
We think you need these skills to ace Shopper Insights Industrial Placement (12-Months)
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like redbull want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to redbull.
Research and Reference:Don't forget to do a bit of homework on redbull! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at redbull
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to redbull—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to redbull’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at redbull. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
