Field Sales Executive in Cardiff, Wales

Field Sales Executive in Cardiff, Wales

Cardiff +1 Full-Time 35000 - 35000 £ / year (est.) No working from home possible
Red Star Brands

At a Glance

  • Tasks: Drive around building brand visibility and creating eye-catching displays in convenience stores.
  • Company: Red Star Brands, a trend-setting drinks business with bold ambitions.
  • Benefits: Competitive salary, company car, bonus, and a supportive recruitment process.
  • Other info: Join a fast-growing team where your ideas matter and career growth is encouraged.
  • Why this job: Own your territory and make a real impact with exciting brands that people love.
  • Qualifications: Field sales experience and a proactive approach to building relationships.

The predicted salary is between 35000 - 35000 £ per year.

You love being out on the road. Red Star Brands wants you on theirs. Red Star Brands aren't your average drinks business. Since 2015 they've been trend-spotting, building premium brands and making the convenience channel a more interesting place to be. But here's what actually sets them apart. They're not a distributor who shifts boxes and moves on. They're brand builders. They challenge norms, disrupt the status quo and bring genuinely new products to market. The kind of business where your work is visible, your impact is real and the brands you're selling are ones people actually get excited about. They're growing fast with bold ambitions and a clear runway to scale. Ideas get heard. Decisions get made quickly. And the people who join early tend to be the ones who end up shaping what comes next.

Why should you care? Because field sales roles aren't all created equal. Some have you working a tired call file for a brand nobody cares about, reporting to someone who's never been in a store. This isn't that. This is a proper ownership role. Your territory. Your call file. Your results. You'll be out on the road every day building something new: distribution, better space, displays that actually stop shoppers in their tracks.

What you'll actually be doing:

  • Hitting 15 calls a day across your patch - convenience stores, new doors, existing stockists
  • Building distribution and getting the brands into the strike zone where shoppers can actually see them
  • Creating eye-catching displays using POS and activation kit
  • Managing your own stock like it's yours (because it kind of is)
  • Spotting gaps in your call file and filling them - this isn't a 'just work the list' role
  • Route planning that's smart, not just busy

You're probably someone who:

  • Has done this before. Field sales is in your DNA. You know how to open a new door, win share of space and build a display that stops someone mid-aisle.
  • You plan your day properly. You don't just drive around hoping; you think about coverage, efficiency and making every call count.
  • You like being the person who owns their patch. Not someone waiting to be told what to do.

Experience matters, but it's not everything:

If you've got solid field sales experience - even if your CV doesn't tick every box - get in touch anyway. We care more about how you think than where you've been.

Package:

  • Salary: £35,000
  • Company car
  • Bonus

How can we make our recruitment process more accessible for you? You can always talk to us about any adjustments you need to make your life easier. We’re always open to your thoughts and suggestions to make what we do more accessible. Get in touch and let’s work together to make recruitment fair for everyone. Feedback is extremely important, not only is it common courtesy, but we know it can help improve mental health, provide clarity, and help you improve. We will aim to respond to all applications within 2 working days. Responding makes us human.

Locations

CardiffWales

Field Sales Executive in Cardiff, Wales employer: Red Star Brands

Red Star Brands is an exceptional employer for Field Sales Executives, offering a dynamic work environment where your contributions are visible and impactful. With a focus on brand building and innovation, employees enjoy a culture that values ideas and quick decision-making, alongside opportunities for personal growth and ownership of their territory. The company provides competitive benefits, including a salary of £35,000, a company car, and a bonus structure, making it an attractive place for those looking to make a real difference in the drinks industry.

Red Star Brands

Contact Details:

Red Star Brands Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Field Sales Executive in Cardiff, Wales

Leverage Local Networking Events

Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!

Showcase Your Sales Success Stories

Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Red Star Brands as a field sales pro!

Scout Out the Competition

Research potential competitors for Red Star Brands and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.

Apply Through Our Website

We know that applying through job boards is tempting, but hitting up Red Star Brands’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!

We think you need these skills to ace Field Sales Executive in Cardiff, Wales

Field Sales Experience
Territory Management
Call Planning
Building Displays
Distribution Building
Customer Engagement
Stock Management

Some tips for your application 🫡

Show Off Your Sales Savvy:For a field-sales role like this one at Red Star Brands, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!

Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Red Star Brands, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!

Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.

Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Red Star Brands.

How to prepare for a job interview at Red Star Brands

Show Off Your Sales Savvy

Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!

Know Your Product Inside Out

Having a solid understanding of the products or services that Red Star Brands offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!

Flex Your Adaptability Muscles

As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!

Plan Your Questions Wisely

At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Red Star Brands but also helps you get a feel for whether you’d thrive in that environment.