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- Tasks: Drive inbound pipeline through hands-on performance marketing and campaign management.
- Company: Join Red Sift, a mission-driven company focused on cyber protection.
- Benefits: Competitive salary, bonus plan, equity, and generous vacation time.
- Other info: Enjoy a self-development budget and a supportive work culture.
- Why this job: Make a real impact in a fast-paced environment while utilising cutting-edge marketing tools.
- Qualifications: 5+ years in performance marketing with hands-on experience in Google Ads and Salesforce.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Red Sift is looking for someone to own the engine that drives inbound pipeline. This is a hands‑on, high‑ownership role for a performance marketer who is equally comfortable in a Google Ads account and a Salesforce pipeline report. You'll run campaigns yourself, pull your own data, and make budget calls. This is not a role for someone who wants to manage an agency and review reports.
Responsibilities
- Strategy & Planning
- Develop annual and quarterly roadmaps for paid demand programs, informed by pipeline goals, audience insights, experimentation learnings, and performance trends.
- Identify growth opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and scale pipeline contribution.
- Paid Channel Execution
- Own Google Ads and Microsoft Ads accounts end to end, including strategy, execution, budget allocation, keyword management, and bid optimization.
- Drive ad copy, creative (in collaboration with our in‑house designer and freelancers), and landing page creation. Paid social (LinkedIn, Reddit, YouTube) is a significant plus, particularly LinkedIn given our ICP.
- Budget Management
- Own the planning, allocation, and day‑to‑day management of paid media budgets across all performance marketing channels.
- Monitor pacing and performance in real time, making ongoing decisions across channels, campaigns, and regions to improve impact and efficiency.
- Evaluate ROI and marginal returns across channels and tactics to inform budget shifts and scaling decisions.
- Measurement & Reporting
- Manage the full performance marketing measurement stack, including conversion events, attribution logic, dashboards, and full‑funnel performance metrics.
- Own the performance dashboard in Hockeystack. That means full‑funnel visibility from spend and traffic through to SQL volume, CAC, and pipeline contribution.
- Bring clear, direct reporting to leadership on what's working, what isn't, and what you're doing about it.
- Monitor leading indicators (leads, MQLs, conversion rates, CPL) and lagging indicators (pipeline creation, opportunity volume, revenue influence).
- Inbound & Conversion
- Own inbound lead quality. Monitor lead flow, flag ICP mismatches, understand our routing logic (Chili Piper), and work with RevOps and the SDR team to close the loop between marketing and sales.
- Own the conversion strategy for free tools, including landing pages, CTAs, sign‑up flows, nurture, and the A/B tests that improve them. The site is a revenue asset and you treat it like one.
- Experimentation & AI‑Native Execution
- Run a continuous test‑and‑learn cadence across new channels, new messaging angles, and new campaign formats.
- Clean hypotheses, fast execution, honest post‑mortems.
- Build repeatable campaign frameworks so good ideas scale instead of disappearing after one launch.
- Use AI tools to accelerate creative development, increase testing velocity, improve personalization, and automate performance analysis.
- Cross‑functional
- Partner with product marketing, RevOps, content, and the SDR team to support segment‑level revenue goals.
- Contribute to SEO/AEO/GEO strategy in collaboration with our content team.
Required Experience
- 5+ years in performance marketing, growth marketing, or demand generation in a B2B SaaS environment.
- A track record of owning pipeline outcomes, not just campaign activity. You can point to specific channels, tests, or programs you built that moved the SQL number.
- Proven hands‑on experience managing Google Ads and Microsoft Ads with direct budget responsibility.
- HockeyStack experience and the ability to get up to speed fast.
- Salesforce fluency. You can pull your own pipeline reports, identify data quality issues, and flag when something looks wrong.
- Customer.io experience. This is our marketing automation platform and you'll be in it regularly.
- Analytical and comfortable in GA4, Mixpanel, or equivalent. You can build a dashboard and derive a hypothesis from a dataset.
- You're already using AI tools daily to work faster and smarter, not experimenting with them for the first time.
- Strong experimentation instincts. You know how to design a clean test, read the results honestly, and move quickly on what you learn.
Strong plus:
- Paid social experience, particularly LinkedIn Campaign Manager.
- Experience with free tool or PLG conversion strategies.
- Comfort reading data warehouse outputs (Looker Studio, BigQuery). You won't be maintaining the pipelines, but you should be able to interpret what's in them.
Why Join Red Sift?
- Be part of a global, mission‑driven company in rapid scale‑up mode.
- Help protect organizations and individuals from cyber threats at scale.
- Competitive base salary + bonus plan + equity.
- 25 days of vacation + public holidays.
- Self‑development budget for coaching, courses, and events.
- Health Insurance + Gym Membership.
- Maternity / Paternity leave.
- Cycle‑to‑work scheme.
- One volunteer day per year to give back.
Sr. Performance Marketing Manager employer: Red Sift
Contact Detail:
Red Sift Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Performance Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Show them you’re not just interested in the role, but also in how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Sr. Performance Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Sr. Performance Marketing Manager role. Highlight your hands-on experience with Google Ads and Salesforce, and show us how you've driven pipeline outcomes in previous roles.
Show Off Your Data Skills: We want to see your analytical side! Include examples of how you've used data to inform your marketing strategies. Mention any tools like GA4 or HockeyStack that you've worked with to give us a clear picture of your capabilities.
Be Creative with Your Campaigns: Since this role involves running campaigns, share some of your best campaign ideas or successes. Let us know how you’ve experimented with different channels and messaging to improve performance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Red Sift
✨Know Your Numbers
As a Sr. Performance Marketing Manager, you'll need to be comfortable with data. Brush up on your Google Ads and Salesforce metrics before the interview. Be ready to discuss specific campaigns you've run, the budgets you managed, and the results you achieved. This will show that you can own pipeline outcomes, not just campaign activity.
✨Showcase Your Experimentation Skills
This role requires a strong experimentation instinct. Prepare examples of tests you've designed, the hypotheses you formed, and how you interpreted the results. Highlight any AI tools you've used to enhance your testing processes. This will demonstrate your ability to innovate and adapt in a fast-paced environment.
✨Understand the Inbound Process
Familiarise yourself with inbound lead quality and conversion strategies. Be ready to discuss how you've monitored lead flow and worked with sales teams to improve conversion rates. Showing that you understand the full funnel from traffic to SQL volume will set you apart from other candidates.
✨Collaborate Across Functions
This position involves working closely with various teams like product marketing and RevOps. Think of examples where you've successfully collaborated with cross-functional teams to achieve revenue goals. Emphasising your teamwork skills will highlight your fit for this role at Red Sift.