At a Glance
- Tasks: Create engaging content and optimise it for luxury travel, driving brand visibility and leads.
- Company: Join a fast-growing luxury travel company with a diverse product portfolio.
- Benefits: Competitive salary, creative team environment, and opportunities for travel.
- Other info: Dynamic role with opportunities for growth in a creative and supportive team.
- Why this job: Combine your passion for travel with your writing skills to make an impact.
- Qualifications: Strong copywriting skills, SEO knowledge, and a love for travel are essential.
The predicted salary is between 35000 - 45000 £ per year.
This is an exciting opportunity to join a fast-growing luxury travel company with a diverse and interesting product portfolio as it embarks on the next stage of its growth. The successful candidate will work alongside a creative comms team to develop and execute Red Savannah’s content strategy, improving brand visibility and driving actionable leads. Your skillset will combine strong copywriting experience with an ability to research independently and an understanding of search engine optimisation. Essential is the ability to understand the nuances and expectations of the (U)HNW market and to create compelling copy that aligns with this. The product range is diverse and worldwide, comprising tailor-made travel, luxury villa rentals and yacht/gulet charters. While this is an office-based position, the role will suit a well-travelled person with good geographical knowledge and keen interest in the world.
KEY RESPONSIBILITIES:
- RESEARCH & COPYWRITING: Liaise with Destination Specialists to secure an accurate brief for each new piece of content, including destination pages, itineraries, hotel descriptions and journal articles. Conduct post-trip meetings with Destination Specialists and update website content accordingly. Write content pieces according to Red Savannah brand guidelines. Regularly review existing content for accuracy and improvement. Support entry of content into the website, including amends and updates. Help to source images to support written content.
- SEARCH ENGINE OPTIMISATION: Liaise with the Head of Digital Marketing to identify content opportunities and develop a content strategy. Utilise SEO tools to research and identify keywords in keeping with our brand position.
- AI: Create and maintain GPTs for regularly used pieces of content, without compromising quality.
- DOCUMENTATION: Maintenance of Essential Information documents. Regular hotel and sightseeing copy edits and approvals for the in-house booking system.
- REPORTING: Monthly summary of progress and plans.
EXPERIENCE & PERSONAL QUALITIES:
- Strong copywriting skills and understanding of grammar are imperative.
- Excellent organisational skills.
- Good creative eye for photography and visual assets.
- Demonstrable interest in travel and experience of travel to a variety of destinations.
- Proactive, creative character, with high degree of initiative and resourcefulness.
- Strong understanding of the changing search and AI environment, and the growth of GEO in marketing.
- Practical experience of using SEO tools such as Semrush.
- An ability to prompt engineer (in a generative engine) is a distinct advantage.
- Experience of working with CMSs (Sitecore would be an advantage, but training will be provided).
- Luxury brand experience is an advantage, though not essential.
- Practical hands-on approach and can-do attitude.
- Ability to communicate effectively at all levels of a company, recognising varying stakeholder priorities.
Content Manager in Gloucester employer: Red Savannah Ltd
Red Savannah is an exceptional employer that fosters a dynamic and creative work environment, perfect for those passionate about luxury travel. With a commitment to employee growth, the company offers opportunities for professional development and encourages a collaborative culture where innovative ideas thrive. Located in a vibrant area, employees benefit from a supportive team atmosphere and the chance to engage with diverse global destinations, making every day at work an exciting adventure.
StudySmarter Expert Advice🤫
We think this is how you could land Content Manager in Gloucester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Red Savannah Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Red Savannah Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Red Savannah Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Red Savannah Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Manager in Gloucester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Red Savannah Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Red Savannah Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Red Savannah Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Red Savannah Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Red Savannah Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Red Savannah Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
