At a Glance
- Tasks: Drive sales and build relationships in the construction sector across South West England.
- Company: Join BFT, a global leader in access automation with a focus on innovation and sustainability.
- Benefits: Enjoy a competitive salary, performance bonus, EV company car, and private medical cover.
- Other info: Great career progression opportunities within a supportive global organisation.
- Why this job: Be part of a high-performance team where your contributions truly matter.
- Qualifications: 5+ years in construction sales, strong negotiation skills, and a self-motivated attitude.
The predicted salary is between 40500 - 49500 £ per year.
Highly competitive base + 20% Bonus, EV Company Car, 5% Pension and Medical cover. Location: Cardiff area (home-based) – must be based in the region with flexibility for overnight stays.
Develop your career in construction sales with a world leader. BFT is a leading company in the field of access automation and contributes more than 120 million euros to the Somfy Group global turnover of 1.5 billion euros. Designing and manufacturing automation systems for residential and commercial use, we strive to bring innovation and efficiency to our customers, while maintaining a focus on sustainability and social responsibility. Part of the global Somfy Group, with headquarters in Italy and a presence in over 120 countries, BFT is a recognised leader in automation solutions for gates, barriers, and access control within the construction sector.
The Role
Reporting to the UK Sales Manager, you will be responsible for the South West Region. You will be based within the area, but also comfortable with occasional overnight stays when required. You will develop strong, commercially focused relationships with installers, distributors, and key stakeholders across the construction sector, creating and executing a regional sales plan aligned to customer needs and company growth objectives.
Key Responsibilities
- Sales and relationship management with B2B customers
- Maintain and grow existing accounts through proactive engagement and opportunity development
- Identify and win new business through structured prospecting
- Prepare proposals and provide comprehensive product and service information
- Support customers with technical advice and on-site problem-solving
- Provide market insight (market share, pricing trends, competitor activity)
- Contribute to regional forecasting and annual budget planning
About You
- Ideally degree educated with evidence of formal sales training
- Minimum 5 years’ proven sales success within the UK construction sector
- Experience selling to installers and distributors
- Direct involvement in commercial specification work is highly desirable
- Strong negotiation and stakeholder management skills
- Technically minded with the ability to assess feasibility and advise customers
- Self-motivated, structured, and comfortable working autonomously
What’s on Offer
- Competitive base salary
- 20% performance bonus
- EV Company Car
- 5% Pension Contribution
- Private Medical Cover
- Structured development within a global organisation
- Genuine career progression opportunities
Why Join BFT?
At BFT, we are building more than a business. We are building a high-performance, high-trust team. We believe in ownership, clarity, and honest conversations delivered with positive intent. We challenge each other respectfully, give specific feedback focused on behaviours (not personalities), and hold ourselves accountable to high standards. Somfy is an organisation that develops and invests in its talent. This is an outstanding opportunity to join a growing global business with continual investment and product innovation. We move fast, back each other, and expect everyone to contribute to improving how we work. If you want to be part of a team where your voice matters, where performance and culture go hand-in-hand, and where you are trusted to take responsibility and make an impact, BFT is the place to build your career.
Area Sales Manager – South West England in Cardiff employer: Red International Resourcing
At Red International Resourcing, we pride ourselves on being an excellent employer that fosters a dynamic and supportive work culture. Our employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth while working in a vibrant region like the South West. With a focus on collaboration and innovation, we empower our team to build meaningful relationships and drive success in the construction sector.
Contact Details:
Red International Resourcing Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager – South West England in Cardiff
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager – South West England at Red International Resourcing, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Red International Resourcing. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager – South West England. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager – South West England in Cardiff
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Red International Resourcing:When writing your cover letter, make sure to tailor your message specifically for Red International Resourcing. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Red International Resourcing
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Red International Resourcing that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Red International Resourcing that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Red International Resourcing’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
