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- Tasks: Manage sales and relationships in the North West, North East, and Scotland regions.
- Company: Join BFT, a global leader in access automation with a focus on innovation.
- Benefits: Enjoy a competitive salary, bonus, EV company car, pension, and medical cover.
- Why this job: Be part of a high-performance team where your contributions truly matter.
- Qualifications: 5 years of sales experience in the UK construction sector and strong negotiation skills.
- Other info: Genuine career progression opportunities within a supportive global organisation.
The predicted salary is between 42000 - 58000 £ per year.
Basic £50,000 + 20% Bonus, EV Company Car, 5% Pension and Medical cover.
Location: North West (home-based) – must be based in the region with flexibility for overnight stays.
Develop your career in construction sales with a world leader. BFT is a leading company in the field of access automation and contributes more than 120 million euros to the Somfy Group global turnover of 1.5 billion euros. Designing and manufacturing automation systems for residential and commercial use, we strive to bring innovation and efficiency to our customers, while maintaining a focus on sustainability and social responsibility.
Part of the global Somfy Group, with headquarters in Italy and a presence in over 120 countries, BFT is a recognised leader in automation solutions for gates, barriers, and access control within the construction sector.
The Role:
- Reporting to the UK Sales Manager, you will take ownership of a region covering the North West, North East and Scotland.
- You will be based in the North West to manage and maintain key customer relationships, but also comfortable covering a large regional patch. Due to its size, occasional overnight stays will be required.
- You will develop strong, commercially focused relationships with installers, distributors, and key stakeholders across the construction sector, creating and executing a regional sales plan aligned to customer needs and company growth objectives.
Key Responsibilities:
- Sales and relationship management with B2B customers.
- Maintain and grow existing accounts through proactive engagement and opportunity development.
- Identify and win new business through structured prospecting.
- Prepare proposals and provide comprehensive product and service information.
- Support customers with technical advice and on-site problem-solving.
- Provide market insight (market share, pricing trends, competitor activity).
- Contribute to regional forecasting and annual budget planning.
About You:
- Ideally degree educated with evidence of formal sales training.
- Minimum 5 years’ proven sales success within the UK construction sector.
- Experience selling to installers and distributors.
- Direct involvement in commercial specification work is highly desirable.
- Strong negotiation and stakeholder management skills.
- Technically minded with the ability to assess feasibility and advise customers.
- Self-motivated, structured, and comfortable working autonomously.
What’s on Offer:
- £50,000 basic salary.
- 20% performance bonus.
- EV Company Car.
- 5% Pension Contribution.
- Private Medical Cover.
- Structured development within a global organisation.
- Genuine career progression opportunities.
Why Join BFT?
At BFT, we are building more than a business. We are building a high-performance, high-trust team. We believe in ownership, clarity, and honest conversations delivered with positive intent. We challenge each other respectfully, give specific feedback focused on behaviours (not personalities), and hold ourselves accountable to high standards. Somfy is an organisation that develops and invests in its talent. This is an outstanding opportunity to join a growing global business with continual investment and product innovation. We move fast, back each other, and expect everyone to contribute to improving how we work. If you want to be part of a team where your voice matters, where performance and culture go hand‑in‑hand, and where you are trusted to take responsibility and make an impact, BFT is the place to build your career.
For a confidential initial discussion: Call Rob Gill, retained consultant at Red International Resourcing: 07971 223435.
To apply for this role, please click the APPLY button below.
Area Sales Manager – North West, North East & Scotland employer: Red International Resourcing
Contact Detail:
Red International Resourcing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager – North West, North East & Scotland
✨Network Like a Pro
Get out there and connect with people in the construction sector! Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. Remember, it’s all about building those relationships that can lead to job opportunities.
✨Show Off Your Skills
When you get the chance to meet potential employers or clients, make sure to highlight your sales successes and technical know-how. Bring along examples of your work or case studies that demonstrate how you've solved problems in the past. This will help you stand out from the crowd!
✨Be Ready for the Pitch
Prepare a killer elevator pitch that sums up who you are and what you bring to the table. Tailor it to the construction industry and practice it until it feels natural. You never know when you might bump into someone who could help you land that Area Sales Manager role!
✨Apply Through Us!
Don’t forget to check out our website for the latest job openings at BFT. Applying directly through us not only shows your interest but also gives you a better chance of being noticed. We’re here to help you take the next step in your career!
We think you need these skills to ace Area Sales Manager – North West, North East & Scotland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in the construction sector and any relevant sales achievements. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for BFT. Mention specific experiences that align with our values and the job description. Let us know what excites you about this opportunity!
Showcase Your Skills: Don’t forget to highlight your negotiation and stakeholder management skills. We’re looking for someone who can build strong relationships, so give us examples of how you've done this in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Red International Resourcing
✨Know Your Product Inside Out
Before the interview, make sure you understand BFT's automation systems and how they fit into the construction sector. Familiarise yourself with their key products and recent innovations. This will not only help you answer technical questions but also show your genuine interest in the company.
✨Demonstrate Your Sales Success
Prepare specific examples of your past sales achievements, especially within the UK construction sector. Be ready to discuss how you've maintained and grown accounts, as well as how you've identified and won new business. Use metrics to quantify your success, as numbers speak volumes.
✨Showcase Your Relationship Management Skills
Since the role involves managing key customer relationships, be prepared to discuss your approach to building and maintaining these connections. Share examples of how you've engaged with installers and distributors, and how you've navigated challenges in stakeholder management.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about BFT's future product innovations or how they measure success in the sales team. This shows that you're not just interested in the role, but also in the company's direction and culture.