Senior Marketing Analytics Business Analyst
Contract: 12 months initial contract
Sector: Insurance
We are seeking an experienced Senior Marketing Analytics Business Analyst to join a major insurance organisation undergoing significant investment in customer insight, marketing performance and data-driven decision making.
This role will bridge business and analytics teams, translating business objectives into actionable analytical requirements to improve customer engagement, optimise campaign performance and support strategic marketing initiatives.
Key Responsibilities
- Partner with Marketing, Data, Digital and Product teams to gather and define business requirements.
- Translate business objectives into analytical requirements and measurable outcomes.
- Analyse customer, campaign and commercial performance data to support business decisions.
- Support customer segmentation, retention, acquisition and cross-sell initiatives.
- Define and document KPIs, business metrics and reporting requirements.
- Collaborate with data engineering and analytics teams to deliver insight products and dashboards.
- Facilitate stakeholder workshops and build relationships with senior business stakeholders.
- Support roadmap planning for marketing analytics and customer insight projects.
- Identify opportunities to improve marketing effectiveness and customer engagement through data-driven recommendations.
Required Experience
- Strong Business Analysis experience within Marketing Analytics, Customer Insight or Data Analytics environments.
- Proven experience working within the insurance sector.
- Understanding of customer acquisition, retention and campaign performance measurement.
- Experience defining business KPIs and analytical requirements.
- Experience working with large customer datasets and reporting solutions.
- Strong stakeholder management and workshop facilitation skills.
- Experience working within Agile delivery environments.
- Experience with Power BI, Tableau or similar visualisation tools.
- Knowledge of Google Analytics, Adobe Analytics or Salesforce.
- Familiarity with Databricks, Snowflake or cloud-based data platforms.
- Exposure to Customer 360, CRM or customer insight programmes.
Key Skills
Business Analysis | Marketing Analytics | Customer Insight | Insurance | Customer Segmentation | KPI Definition | Power BI | Tableau | Data Analysis | SQL | Stakeholder Management | Agile
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Senior Marketing Analytics Business Analyst employer: RED Global
Join a dynamic and innovative team as a Senior SAP FI-AA Specialist, where you will be at the forefront of a global S/4HANA implementation. Our company fosters a collaborative work culture that values employee growth and offers extensive training opportunities, ensuring you can advance your career while tackling complex challenges in a supportive environment. Located in a vibrant city, we provide unique advantages such as flexible working arrangements and a strong focus on work-life balance, making us an excellent employer for those seeking meaningful and rewarding employment.
