At a Glance
- Tasks: Bridge business and analytics teams to enhance customer engagement and campaign performance.
- Company: Join a leading insurance organisation investing in data-driven marketing insights.
- Benefits: 12-month contract with opportunities for professional growth and impactful work.
- Other info: Dynamic role with exposure to cutting-edge analytics tools and methodologies.
- Why this job: Make a real difference by optimising marketing strategies through data analysis.
- Qualifications: Experience in marketing analytics and strong stakeholder management skills required.
The predicted salary is between 49500 - 60500 £ per year.
Senior Marketing Analytics Business Analyst
Contract
12 months initial contract
Sector
Insurance
We are seeking an experienced Senior Marketing Analytics Business Analyst to join a major insurance organisation undergoing significant investment in customer insight, marketing performance and data-driven decision making.
This role will bridge business and analytics teams, translating business objectives into actionable analytical requirements to improve customer engagement, optimise campaign performance and support strategic marketing initiatives.
Key Responsibilities
- Partner with Marketing, Data, Digital and Product teams to gather and define business requirements.
- Translate business objectives into analytical requirements and measurable outcomes.
- Analyse customer, campaign and commercial performance data to support business decisions.
- Support customer segmentation, retention, acquisition and cross-sell initiatives.
- Define and document KPIs, business metrics and reporting requirements.
- Collaborate with data engineering and analytics teams to deliver insight products and dashboards.
- Facilitate stakeholder workshops and build relationships with senior business stakeholders.
- Support roadmap planning for marketing analytics and customer insight projects.
- Identify opportunities to improve marketing effectiveness and customer engagement through data-driven recommendations.
- Required Experience
- Strong Business Analysis experience within Marketing Analytics, Customer Insight or Data Analytics environments.
- Proven experience working within the insurance sector.
- Understanding of customer acquisition, retention and campaign performance measurement.
- Experience defining business KPIs and analytical requirements.
- Experience working with large customer datasets and reporting solutions.
- Strong stakeholder management and workshop facilitation skills.
- Experience working within Agile delivery environments.
- Experience with Power BI, Tableau or similar visualisation tools.
- Knowledge of Google Analytics, Adobe Analytics or Salesforce.
- Familiarity with Databricks, Snowflake or cloud-based data platforms.
- Exposure to Customer 360, CRM or customer insight programmes.
- Key Skills
Business Analysis | Marketing Analytics | Customer Insight | Insurance | Customer Segmentation | KPI Definition | Power BI | Tableau | Data Analysis | SQL | Stakeholder Management | Agile
Senior Marketing Analytics Business Analyst in London employer: RED Global
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StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analytics Business Analyst in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Marketing Analytics Business Analyst in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at RED Global from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at RED Global specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at RED Global
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at RED Global, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show RED Global you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure RED Global that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for RED Global, so think on your feet and don't hesitate to showcase your creativity!
