At a Glance
- Tasks: Lead client partnerships and develop impactful marketing strategies that inspire and perform.
- Company: Join a forward-thinking digital agency with a collaborative and innovative culture.
- Benefits: Competitive salary, flexible hybrid working, generous holiday allowance, and personal development budget.
- Other info: Enjoy regular team socials and opportunities for career growth in an award-winning agency.
- Why this job: Make a real impact by blending creativity with data-driven strategies for exciting brands.
- Qualifications: 5+ years in account management with strong digital marketing knowledge and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Location: Hybrid (2 days a week at Red-Fern HQ in Burnley, 3 days remote)
Employment Type: Full-time permanent
Salary: Dependent on experience
About the Role
At Red-Fern, the Strategic Account Manager is the driving force behind our client partnerships, combining analytical precision with creative vision to deliver marketing strategies that perform and inspire. This role is equal parts strategist and storyteller – someone who understands how data and narrative work together to influence audiences, differentiate brands, and achieve measurable business results. Acting as a strategic advisor, you’ll partner with clients to uncover their business objectives, translate insights into actionable plans, and guide the creation of campaigns that balance creativity with commercial impact. You’ll use performance metrics and market intelligence to shape strategic direction, ensuring every initiative not only looks great but drives tangible outcomes. Within the agency, you’ll collaborate across teams – with a focus on SEO and Paid Media – to connect the dots between brand storytelling and measurable performance. You’ll champion a unified vision for each account, ensuring strategies remain innovative, relevant, and rooted in results. In this role, success means bringing clarity to complexity, aligning strategy with story, and helping brands achieve growth through ideas that both move people and move the needle.
Key Responsibilities
- Act as the lead point of contact for assigned key accounts, managing client relationships with professionalism and strategic insight.
- Develop and execute strategic marketing plans aligned with client business goals, ensuring high-impact outcomes across campaigns and channels.
- Collaborate with internal creative, media, and analytics teams to deliver integrated marketing solutions that exceed expectations.
- Identify opportunities for account growth, upselling, and cross-selling services based on client needs and emerging market trends.
- Monitor and analyse campaign performance data, providing actionable insights and recommendations to improve ROI.
- Prepare and deliver client presentations, quarterly business reviews, and performance reports.
- Stay informed on industry developments and competitors to proactively advise clients on new opportunities.
- Manage project budgets, timelines, and scopes to ensure delivery excellence within defined constraints.
Qualifications & Experience
- 5+ years of account management or client strategy experience, ideally within an agency environment.
- Proven record of building long-lasting client relationships and managing large, strategic, B2B accounts.
- Strong understanding of digital marketing landscapes, primarily paid media & SEO, along with content, and analytics.
- Exceptional communication, negotiation, and presentation skills.
- Ability to think both strategically and tactically with a proactive problem‑solving mindset.
- Proficiency in project management tools and CRM platforms (e.g., HubSpot and Teamwork).
Why join our team?
- Competitive salary based on experience.
- Join a forward‑thinking agency where you’ll work on exciting brands, use the latest tools and marketing platforms, grow your skills, and collaborate with a passionate team to deliver impactful, measurable results.
- Personal £500 annual learning & development budget to be used for courses, gaining certifications or attending events.
- Hybrid and flexible working: 2 days at our office and 3 at home, with additional flexibility to suit your lifestyle or unexpected appointments.
- 29 days paid holiday (including bank holidays) as standard.
- Through our earned holiday scheme you’ll gain additional holidays the longer you work with us and also have the option to ‘buy’ additional holidays for those big life events.
- Pension scheme.
- Health cash plan which allows you to claim money back on any health costs such as dental check‑ups, glasses and physiotherapy.
- Regular team socials, culture sessions, and community care projects.
- Opportunities to grow your skills and career within an award‑winning digital agency.
Strategic Account Manager in Burnley employer: Red-Fern
At Red-Fern, we pride ourselves on being a forward-thinking agency that values creativity and collaboration. Our hybrid working model allows for flexibility while fostering a vibrant office culture in Burnley, where you can engage with passionate colleagues and work on exciting brands. With a strong focus on personal development, competitive benefits, and opportunities for career growth, we are committed to helping our employees thrive both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Account Manager in Burnley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Red-Fern and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Red-Fern are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Red-Fern on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Red-Fern. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Account Manager in Burnley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Red-Fern. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Red-Fern:Show us that you’ve done your homework! In your application, briefly mention what you admire about Red-Fern’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Red-Fern
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Red-Fern will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Red-Fern, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
