At a Glance
- Tasks: Lead a dynamic team to drive innovative marketing strategies for Red Bull.
- Company: Join the iconic Red Bull brand, known for its energy and creativity.
- Benefits: Enjoy a vibrant work culture with opportunities for growth and development.
- Other info: This is a 10-month contract role based in London.
- Why this job: Be part of a fast-paced environment that values creativity and teamwork.
- Qualifications: Management experience and strong On Premise industry knowledge required.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Trade Marketing Lead FTC 10 Months role at Red Bull
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Join to apply for the Trade Marketing Lead FTC 10 Months role at Red Bull
Red Bull UK is currently recruiting for a Trade Marketing Lead FTC 10 Months to be based in London, UK.
The Trade Marketing Lead is responsible for leading a team of four Trade Marketing Managers and Specialists, who will execute the On-Premise strategy for Red Bull across the GB market. In conjunction with the wider commercial team, you will develop and implement consumer and industry strategies, initiatives, and tools to facilitate the delivery of the business plan across the Licensed, Catering, LSR, and Wholesale markets.
All the responsibilities we\'ll trust you with:
DRIVE INSIGHT INTO ACTION
Lead the Trade Marketing team to utilize important On Premise trends, insights and growth opportunities to develop creative marketing solutions by segment. Support acquisition & growth of new customers and continue to push the boundaries with existing ones, via impactful joint business plans (JBP’s) to drive synergies and increase our distribution & volume. Leading to adoption and implementation in the field.
DEVELOPMENT OF STRATEGIES AND TOOLS
Empower and coach the team to deliver highly impactful strategies, tools & initiatives that lead to actionable activation plans that build both our brand and product across all On Premise segments. Be the expert in On Premise marketing opportunities and projects for the consumer. Through strong communication of strategy this role will ultimately enable field teams to deliver against marketing priorities.
CUSTOMER DEVELOPMENT
Understand current and future customer needs and align with Red Bull Brand and On Premise strategic priorities. Developing effect Joint Business Plans with close collaboration with Key Account teams to support the creation of action plans & adaption of tools to unleash customer potential. Coach the team in this area while also taking on specific customer responsibilities related to marketing stakeholders.
BUSINESS TRACKING & BUDGET MANAGEMENT
Implement and develop appropriate tracking tools for On Premise KPIs that help to identify issues and in turn give the ability to adapt strategy/tactics accordingly. Provide regular channel updates and strategic reviews. Effectively manage and own the Trade Marketing budget to ensure investment against priorities.
RELATIONSHIP BUILDING
Develop effective, credible relationships both internally and externally in order to facilitate delivery of plans. Work with marketing counterparts (e.g. Sports, Gaming, Culture, and Brand) for customer marketing plans development. ”LIVING” THE RED BULL ON PREMISE CULTURE Being a brand ambassador in front of the entire team and the On Premise network. Spending appropriate level of time in trade to ensure you are close to the changing dynamics of the market and can translate that into actionable plans.
Your areas of knowledge and expertise that matter most for this role:
- Management experience with a strong track record of gaining success through others
- Strong On Premise industry knowledge and hands on experience
- Experience of both Consumer and Category Marketing
- Solid understanding of sales processes & high-level negotiation with Key Accounts
- Strategic ability: Can develop specific, valuable, innovative strategies and concepts, while not losing sight of the commercial ‘big picture’
- Demonstrate exceptional, planning, project management and presentation skills along side analytical, planning and financial skills.
- Exceptionally strong communicator that excels in translating complex business issues into practical and relevant terms whilst understanding cultural differences
- lear understanding of markets, sales & distribution, competitor activity, consumer behaviour in FMCG context.
- Conceptual selling – creating compelling, on-brand and simple sells from data and varied marketing properties
- Strong leadership and coaching skills
- Budget Management
- Self-motivated, innovative, solution-oriented mindset, self-directed, “do-it-now” attitude, flexible and be able to work under pressure in a fast-paced team environment
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Contract
Job function
Industries
Food and Beverage Services
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#J-18808-LjbffrTrade Marketing Lead FTC 10 Months in London employer: Red Bull
Red Bull UK is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to unleash their creativity and drive impactful marketing strategies. Located in the vibrant city of London, the company offers unique opportunities for professional growth and development, alongside a commitment to diversity and innovation, making it an ideal place for those seeking meaningful and rewarding careers in the fast-paced food and beverage industry.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Lead FTC 10 Months in London
✨Tip Number 1
Familiarise yourself with Red Bull's On-Premise strategy and current market trends. Understanding how they position their products in various segments will help you demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the trade marketing field, especially those who have experience with Red Bull or similar brands. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful joint business plans you've developed in the past. Highlighting your strategic thinking and ability to drive customer growth will set you apart from other candidates.
✨Tip Number 4
Showcase your leadership skills by discussing how you've empowered teams in previous roles. Red Bull values strong leadership, so be ready to share how you've coached others to achieve impactful results.
We think you need these skills to ace Trade Marketing Lead FTC 10 Months in London
Some tips for your application 🫡
Understand the Role:Before applying, make sure you fully understand the responsibilities and requirements of the Trade Marketing Lead position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV:Your CV should clearly showcase your management experience, industry knowledge, and any relevant achievements in trade marketing. Use bullet points for clarity and ensure it is well-structured and easy to read.
Write a Strong Cover Letter:In your cover letter, express your passion for the role and the brand. Highlight specific examples of how you've successfully led teams or developed strategies in previous positions, particularly in the On-Premise sector.
Showcase Your Skills:Make sure to emphasise your strategic thinking, communication skills, and ability to manage budgets. Provide concrete examples of how you've used these skills to achieve results in past roles.
How to prepare for a job interview at Red Bull
✨Showcase Your Leadership Skills
As a Trade Marketing Lead, you'll be managing a team. Be prepared to discuss your leadership style and provide examples of how you've successfully led teams in the past. Highlight any specific achievements that demonstrate your ability to empower and coach others.
✨Demonstrate Industry Knowledge
Familiarise yourself with the On-Premise market trends and insights relevant to Red Bull. Be ready to discuss how you can leverage this knowledge to develop impactful marketing strategies. Showing that you understand the competitive landscape will set you apart.
✨Prepare for Strategic Discussions
This role requires strong strategic thinking. Prepare to discuss how you've developed and implemented successful marketing strategies in previous roles. Use specific examples to illustrate your ability to align marketing initiatives with business goals.
✨Build Rapport with Interviewers
Relationship building is key in this role. During the interview, focus on establishing a connection with your interviewers. Show genuine interest in their experiences at Red Bull and how you can contribute to the team dynamic. This will demonstrate your interpersonal skills and cultural fit.
