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For Companies At a Glance
- Tasks: Be a brand ambassador, engage students, and drive sales on campus.
- Company: Join Red Bull, a dynamic brand known for empowering creativity and innovation.
- Benefits: Enjoy flexible hours, creative work environment, and exciting events.
- Why this job: Make an impact on campus while building your network and gaining valuable experience.
- Qualifications: Must be a student at Robert Gordon University with a passion for marketing.
- Other info: This role offers a unique opportunity to represent a global brand and develop your skills.
Our Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bull’s target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales, and manage the Red Bull brand at their campus. This includes direct contact with consumers and customers, inviting product trial, and working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative working atmosphere.
All the responsibilities we’ll trust you with:
- BE A BRAND & PRODUCT AMBASSADOR: Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, competently answering any questions from consumers.
- Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
- Create a strong network by establishing and maintaining relationships with key local individuals.
- Drive brand engagement on your social media handles via authentic content.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- BE A SALES EXPERT: Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
- Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
- Leverage relevant assets from the world of Red Bull to keep Red Bull top of mind in sales accounts.
- Ensure perfect execution of defined store standards.
- EXECUTIONAL EXCELLENCE: Deliver executional excellence and show love for the details in all areas of your role.
- Share ideas and collaborate with the team through regular face-to-face and online interactions.
- Plan and report your activities via the dedicated online platform in a timely manner and with accuracy.
- Contribute to developing the Red Bull media business by providing local insights, trends, and overall opportunities.
Your areas of knowledge and expertise that matter most for this role:
Studying at Robert Gordon University. At Red Bull, we exist to give people wings. To achieve that, we recognize the value that comes from having a highly diverse workforce that has the freedom and responsibility to realize their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential, and talent: everyone is welcome here.
Red Bull Student Marketeer - Robert Gordon University employer: Red Bull
Contact Detail:
Red Bull Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Red Bull Student Marketeer - Robert Gordon University
✨Tip Number 1
Get to know the Red Bull brand inside out. Familiarise yourself with their marketing campaigns, values, and target audience. This will help you speak confidently about the brand during interviews and show your genuine passion for representing them.
✨Tip Number 2
Network with fellow students and local businesses. Building relationships on campus and in the community can give you insights into how to effectively promote Red Bull and may even lead to collaborative opportunities that showcase your initiative.
✨Tip Number 3
Engage with Red Bull's social media channels. Share your thoughts on their content and participate in discussions. This not only shows your enthusiasm but also helps you understand how they connect with their audience, which is crucial for your role as a Student Marketeer.
✨Tip Number 4
Attend events and activities related to Red Bull or similar brands. This experience will provide you with practical knowledge of event execution and brand engagement, which are key aspects of the Student Marketeer role.
We think you need these skills to ace Red Bull Student Marketeer - Robert Gordon University
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Red Bull Student Marketeer. Familiarise yourself with the brand's values and how they align with your own experiences and skills.
Tailor Your CV: Craft your CV to highlight relevant experiences that showcase your ability to engage with consumers, manage events, and build networks. Use specific examples that demonstrate your creativity and sales skills.
Write a Compelling Cover Letter: In your cover letter, express your passion for the Red Bull brand and your understanding of its target audience. Share your ideas on how you would promote the brand on campus and engage fellow students.
Showcase Your Social Media Skills: Since driving brand engagement on social media is key, include links to your social media profiles in your application. Highlight any relevant content you've created that aligns with Red Bull's image and values.
How to prepare for a job interview at Red Bull
✨Know the Brand Inside Out
Before your interview, make sure you understand Red Bull's brand values and personality. Familiarise yourself with their products, marketing campaigns, and target audience. This will help you demonstrate your passion for the brand and how you can embody its image on campus.
✨Showcase Your Creativity
As a Student Marketeer, creativity is key. Prepare to discuss innovative ideas you have for engaging students and promoting Red Bull on campus. Think about unique events or sampling strategies that could excite your peers and drive brand awareness.
✨Demonstrate Your Networking Skills
Building relationships is crucial for this role. Be ready to share examples of how you've successfully networked in the past, whether through university events, social media, or other platforms. Highlight your ability to connect with local individuals and create a strong community around the brand.
✨Prepare for Sales Discussions
Since part of the role involves sales, be prepared to discuss your understanding of sales strategies and how you would approach building relationships with local sales account managers. Think about how you can ensure Red Bull's visibility and availability on campus and beyond.