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- Tasks: Manage and drive Red Bull's esports and gaming marketing strategy with top players.
- Company: Join the iconic Red Bull team in London, a leader in the gaming industry.
- Benefits: Competitive salary, travel opportunities, and a vibrant work culture.
- Why this job: Be at the forefront of gaming innovation and connect with talented gamers.
- Qualifications: 4+ years in marketing, talent management, and a passion for gaming.
- Other info: Dynamic role with significant scope for creativity and career growth.
The predicted salary is between 36000 - 60000 £ per year.
Red Bull UK is currently recruiting for an Esports and Gaming Manager to be based in London, UK. The Esports & Gaming Marketing Manager (Players) role will be to drive and manage a key part of Red Bull UK's marketing programme, giving Wings to the world's most exciting and talented gamers. Through strategic planning, a high level of execution, meaningful partnerships and impactful storytelling, you will connect with relevant consumers and highlight the relevant occasions and functional benefits of Red Bull. The individual will lead the implementation of the UK gaming strategy around signed players to deliver outcomes based on a yearly business planning cycle. Innovative and credible plans that utilise the whole player portfolio and the Red Bull Gaming Sphere facility will be core to the position. The role also presents significant scope to explore innovation and present new opportunities in gaming & esports that will allow Red Bull to reach new consumers and stay top of mind across new and diverse UK audiences.
RESPONSIBILITIES
- PLAYER MANAGEMENT: Own the gaming and esports player (athlete) programme. This includes managing a world class Player portfolio, ensuring they know, love and consume Red Bull and are best in class at representing the brand on and offline. Bring the most out of partnerships with Players, be it on the esports stage, on stream, or in the real world. Act as the central point of contact on all player related topics within the business. Manage day to day stakeholder interactions internally and externally with close regard to player availability, needs, project delivery and reporting. Negotiate contracts, including performance expectations and commercial rights. Identify and scout new talent across esports pros and gaming creators to maintain a world class roster. Develop 365 activation plans including marketing, communications, and performance activity.
- STRATEGY: Work with the UK and Global teams to further develop and implement our long-term gaming player and seeding strategy to consistently meet key marketing priorities across the business. Build a locally relevant network of gamers, influencers, co-creators, esports teams, third-party organisations and collectives within the world of Gaming, ensuring that we partner with the right people to drive Red Bull support and attribution within the UK.
- PLAYER PROJECT: Lead and deliver ambitious and impactful player-led projects that bring their ideas to life in accordance with established business plans. This can manifest in real world projects at significant scale. Work closely with signed players to guarantee their engagement and enjoyment, alongside project credibility within the scene. Form strong internal relationships to maximise involvement & support across departments. Report results, workflows and player experience to understand key learnings for future activations.
- CONTENT: Work with the Red Bull Media Network to ensure we grow reach, brand preference and product consideration by delivering new, attributable content ideas within gaming that achieve strong viewership and engagement across owned and earned channels.
- PRODUCT SEEDING: Lead the national product seeding programme, ensuring that relevant people from a diverse range of gaming disciplines receive and understand the benefits of our product, consuming Red Bull cans in key moments of need for the brand. Maintain organisation and updates of the established product and cooler distribution systems to an excellent standard.
- CREATIVITY & IDEATION: Contribute regularly to creativity and innovation within the UK gaming team. Develop unique, disruptive ideas and formats that help grow Red Bull's presence in the UK Gaming space. Support the creation of annual project plans and their presentation to leading internal stakeholders.
EXPERIENCE
- At least 4 years of experience in marketing roles that rely on project management, marketing strategy, event production, talent management and community building.
- Strong experience managing high profile talent, preferably within gaming.
- Experience implementing product marketing activity to make an impact on brand awareness, brand preference and consumption.
- Proven track record of delivering premium events and/or projects at scale.
- Extensive knowledge of the UK gaming & esports landscape, as well as emerging trends.
- Strong influencing skills with experience engaging diverse sporting stakeholders.
- An understanding of brands & how they operate in the product marketing space.
Travel: 20-30%
WHERE YOU'LL BE BASED: London, England, United Kingdom
Esports and Gaming Manager - Players employer: Red Bull
Contact Detail:
Red Bull Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Esports and Gaming Manager - Players
✨Tip Number 1
Network like a pro! Get out there and connect with people in the gaming and esports scene. Attend events, join online communities, and don’t be shy to reach out to industry professionals on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, make sure to share your experiences and insights about the gaming world. Let them see how much you care about the industry and how you can bring that energy to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its players. Know their recent projects, partnerships, and any cool initiatives they’ve launched. This will not only impress them but also help you tailor your answers to show you’re the perfect fit for their gaming strategy.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly shows your enthusiasm. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you into the gaming scene!
We think you need these skills to ace Esports and Gaming Manager - Players
Some tips for your application 🫡
Show Your Passion for Gaming: When writing your application, let your love for gaming and esports shine through. Share your experiences, favourite games, or even memorable moments that connect you to the gaming community. We want to see that you're not just applying for a job, but that you're genuinely excited about the industry!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight relevant experience that aligns with the Esports & Gaming Manager role. Use keywords from the job description to demonstrate that you understand what we're looking for. This shows us that you've done your homework and are serious about joining our team.
Be Clear and Concise: While we love creativity, make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon unless it's relevant to the gaming world. We appreciate clarity, so keep it professional yet engaging!
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application gets to the right people quickly. Plus, it’s a great way to show us that you’re tech-savvy and know how to navigate the digital landscape, which is super important in the gaming industry!
How to prepare for a job interview at Red Bull
✨Know Your Players
Before the interview, dive deep into Red Bull's current player portfolio. Familiarise yourself with their gaming styles, achievements, and how they embody the brand. This knowledge will not only impress your interviewers but also show that you're genuinely passionate about the role.
✨Showcase Your Strategy Skills
Prepare to discuss your experience in developing marketing strategies, especially in the gaming sector. Bring examples of past projects where you successfully managed talent or executed impactful campaigns. Highlight how you can apply these skills to enhance Red Bull's presence in the UK gaming scene.
✨Be Ready for Creative Ideation
Think of innovative ideas that could elevate Red Bull's engagement with gamers. During the interview, share your thoughts on potential projects or partnerships that align with the brand's vision. This will demonstrate your creativity and ability to contribute to the team’s goals.
✨Understand the Gaming Landscape
Brush up on the latest trends in the UK gaming and esports landscape. Be prepared to discuss how these trends can influence Red Bull's marketing strategies. Showing that you’re in tune with the industry will position you as a knowledgeable candidate who can drive meaningful connections.