At a Glance
- Tasks: Manage and drive Red Bull's esports and gaming marketing strategy with top players.
- Company: Join the iconic Red Bull team in London, a leader in the gaming industry.
- Benefits: Competitive salary, travel opportunities, and a vibrant work culture.
- Other info: Dynamic role with significant scope for creativity and career growth.
- Why this job: Be at the forefront of gaming innovation and connect with talented gamers.
- Qualifications: 4+ years in marketing, talent management, and a passion for gaming.
The predicted salary is between 36000 - 60000 £ per year.
Red Bull UK is currently recruiting for an Esports and Gaming Manager to be based in London, UK. The Esports & Gaming Marketing Manager (Players) role will be to drive and manage a key part of Red Bull UK's marketing programme, giving Wings to the world's most exciting and talented gamers. Through strategic planning, a high level of execution, meaningful partnerships and impactful storytelling, you will connect with relevant consumers and highlight the relevant occasions and functional benefits of Red Bull. The individual will lead the implementation of the UK gaming strategy around signed players to deliver outcomes based on a yearly business planning cycle. Innovative and credible plans that utilise the whole player portfolio and the Red Bull Gaming Sphere facility will be core to the position. The role also presents significant scope to explore innovation and present new opportunities in gaming & esports that will allow Red Bull to reach new consumers and stay top of mind across new and diverse UK audiences.
RESPONSIBILITIES
- PLAYER MANAGEMENT: Own the gaming and esports player (athlete) programme. This includes managing a world class Player portfolio, ensuring they know, love and consume Red Bull and are best in class at representing the brand on and offline. Bring the most out of partnerships with Players, be it on the esports stage, on stream, or in the real world. Act as the central point of contact on all player related topics within the business. Manage day to day stakeholder interactions internally and externally with close regard to player availability, needs, project delivery and reporting. Negotiate contracts, including performance expectations and commercial rights. Identify and scout new talent across esports pros and gaming creators to maintain a world class roster. Develop 365 activation plans including marketing, communications, and performance activity.
- STRATEGY: Work with the UK and Global teams to further develop and implement our long-term gaming player and seeding strategy to consistently meet key marketing priorities across the business. Build a locally relevant network of gamers, influencers, co-creators, esports teams, third-party organisations and collectives within the world of Gaming, ensuring that we partner with the right people to drive Red Bull support and attribution within the UK.
- PLAYER PROJECT: Lead and deliver ambitious and impactful player-led projects that bring their ideas to life in accordance with established business plans. This can manifest in real world projects at significant scale. Work closely with signed players to guarantee their engagement and enjoyment, alongside project credibility within the scene. Form strong internal relationships to maximise involvement & support across departments. Report results, workflows and player experience to understand key learnings for future activations.
- CONTENT: Work with the Red Bull Media Network to ensure we grow reach, brand preference and product consideration by delivering new, attributable content ideas within gaming that achieve strong viewership and engagement across owned and earned channels.
- PRODUCT SEEDING: Lead the national product seeding programme, ensuring that relevant people from a diverse range of gaming disciplines receive and understand the benefits of our product, consuming Red Bull cans in key moments of need for the brand. Maintain organisation and updates of the established product and cooler distribution systems to an excellent standard.
- CREATIVITY & IDEATION: Contribute regularly to creativity and innovation within the UK gaming team. Develop unique, disruptive ideas and formats that help grow Red Bull's presence in the UK Gaming space. Support the creation of annual project plans and their presentation to leading internal stakeholders.
EXPERIENCE
- At least 4 years of experience in marketing roles that rely on project management, marketing strategy, event production, talent management and community building.
- Strong experience managing high profile talent, preferably within gaming.
- Experience implementing product marketing activity to make an impact on brand awareness, brand preference and consumption.
- Proven track record of delivering premium events and/or projects at scale.
- Extensive knowledge of the UK gaming & esports landscape, as well as emerging trends.
- Strong influencing skills with experience engaging diverse sporting stakeholders.
- An understanding of brands & how they operate in the product marketing space.
Travel: 20-30%
WHERE YOU'LL BE BASED: London, England, United Kingdom
Esports and Gaming Manager - Players employer: Red Bull
Red Bull UK is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. As an Esports and Gaming Manager, you will have the opportunity to lead impactful projects, manage a world-class player portfolio, and collaborate with diverse stakeholders, all while enjoying a culture that values personal growth and professional development. With a commitment to pushing boundaries in the gaming industry, Red Bull provides unique advantages such as access to cutting-edge facilities and a vibrant community of passionate gamers.
StudySmarter Expert Advice🤫
We think this is how you could land Esports and Gaming Manager - Players
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Red Bull and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Red Bull are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Red Bull on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Red Bull. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Esports and Gaming Manager - Players
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Red Bull. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Red Bull:Show us that you’ve done your homework! In your application, briefly mention what you admire about Red Bull’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Red Bull
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Red Bull will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Red Bull, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
