At a Glance
- Tasks: Drive category sales and profit for Independent Impulse customers through strategic initiatives.
- Company: Join Red Bull, a dynamic brand known for its innovative approach in the beverage industry.
- Benefits: Enjoy a full-time role with opportunities for growth and a diverse work environment.
- Why this job: Make a real impact by shaping category strategies and building relationships with key clients.
- Qualifications: Experience in category management or retail is preferred; customer-facing skills are a plus.
- Other info: Applications close on 12th August at 12pm, so apply soon!
The predicted salary is between 36000 - 60000 £ per year.
Category Manager – Independent Wholesale
Join to apply for the Category Manager – Independent Wholesale role at Red Bull
Category Manager – Independent Wholesale
Join to apply for the Category Manager – Independent Wholesale role at Red Bull
Red Bull UK is currently recruiting for a Category Manager – Independent Wholesale to be based in London, UK.
The Red Bull Category Team offer best in class, retailer-specific, advice to grow subcategory sales, category sales and total store/digital sales. We do this through industry-leading insights and a constant focus on what’s next. The purpose of this role is to drive Total Soft Drinks and Energy category sales and profit with Independent Impulse customers, as well as independent stores- through externally facing, practical Category Management initiatives and customer understanding. Part of this remit will be delivered through national relationships, but there will also be significant impact that needs to be delivered via indirect relationships – so upskilling and supporting the Field team, building and deploying a Category trade press and trade association strategy, and supporting indirectly through the customer’s own teams will be essential.
Job Applications will close on the 12th August at 12pm.
All the responsibilities we\’ll trust you with:
MEANINGFUL WORK (BIGGEST POTENTIAL IMPACT ON THE BUSINESS)
To develop best in class category leadership across the broad universe of customers -leading to them growing their soft drink & S&E business ahead of market. To use shopper and sales insights to understand what is driving the category and give easy next steps as to how retailers and wholesalers can turn these insights into action.
DATA
Providing data-driven insights, analyses and recommendations to key customers that optimise long-term category growth by positively shaping strategy on: Range & Distribution/ Space, Merchandising & Availability /Use of Digital/Price & Promotions
CLIENT RELATIONSHIPS
Developing effective, credible relationships within strategic customers with: Buyer & Buying Manager/ Category Merchandising manager/ Category Marketing manager / Anyone else who will help to deliver the above
CATEGORY STRATEGY
Designing, implementing and measuring trials that test category building initiatives Building and deploying our field sales Category Strategy – utilizing the incredible UK field sales team to increasingly take insights into action. Build, develop and deploy the UK Trade Press Category Strategy. Finding effective solutions to indirectly get category insights into the hands of shopkeepers and caterers up and down the UK! Being a part of the overall Red Bull Category Team – and delivering new category insight projects to drive our total business forward – e.g. emerging macro trends.
Your areas of knowledge and expertise that matter most for this role:
- Proven experience in a category, sales, or retail function – customer facing experience desirable.
- Trade Press experience desirable.
- Wholesale or Trade Association experience desirable.
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Industries
Food and Beverage Services
Referrals increase your chances of interviewing at Red Bull by 2x
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Category Manager - Independent Wholesale employer: Red Bull
Contact Detail:
Red Bull Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Manager - Independent Wholesale
✨Tip Number 1
Familiarise yourself with the latest trends in the soft drinks and energy category. Understanding what drives sales in this sector will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the wholesale and retail sectors. Building relationships with individuals who have experience in category management can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with data-driven decision-making. Be ready to share examples of how you've used insights to influence category strategies or improve sales performance in previous roles.
✨Tip Number 4
Research Red Bull's current market position and their approach to category management. Demonstrating knowledge about their strategies and challenges can set you apart as a candidate who is genuinely interested in the role.
We think you need these skills to ace Category Manager - Independent Wholesale
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in category management, sales, or retail functions. Use specific examples that demonstrate your ability to drive category growth and build client relationships.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention how your skills align with Red Bull's goals, particularly in developing category strategies and providing data-driven insights.
Showcase Relevant Experience: If you have experience with trade press or wholesale associations, be sure to include this in your application. Highlight any successful projects or initiatives you've led that relate to the responsibilities of the Category Manager role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Red Bull
✨Understand the Category Landscape
Before your interview, make sure to research the current trends in the soft drinks and energy category. Familiarise yourself with key competitors and their strategies, as well as any emerging macro trends that could impact the market.
✨Showcase Your Data Skills
Be prepared to discuss how you have used data-driven insights in previous roles. Highlight specific examples where your analyses led to actionable recommendations that positively shaped category growth.
✨Build Rapport with Client Relationships
Since this role involves developing relationships with buyers and category managers, think of ways to demonstrate your interpersonal skills. Share experiences where you successfully built credibility and trust with clients or stakeholders.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges in category management. Prepare scenarios that showcase your problem-solving abilities, particularly in relation to indirect relationships and field sales strategies.